For personal trainers to engage with a larger percentage of the marketplace, they must be able to deliver their knowledge, experience and expertise online. Engaging with people involves more than having a website, it requires a website that allows you to communicate effectively with customers, and provide help, support and advice, so they achieve their goals. This presentation looks at the steps needed to not just start an online PT business, but how to grow one through delivering results to online clients.

2. Who$Are$We?$
!!!!!PT!Cloud!is!the!only!online!training!system,!that!as!well!as!allowing!trainers!to!provide!their!skills!and!exper:se!to!a!
larger!percentage!of!the!marketplace,!it!also!provides!business!coaching!on!how!to!become!a!successful!online!
health!and!fitness!coach,!and!build!a!profitable!online!business!
!
Our!aim:!
!
1.!To!be!leaders!in!the!online!PT!industry!
2.!To!change!the!percep:on!of!how!personal!trainers!can!help!
3.!To!make!PT!more!accessible!to!more!of!the!marketplace!
4.!To!help!PT’s!build!profitable!and!sustainable!businesses!!
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3. $$PT$Industry$Leaders$
!
Currently!less!than!1%!of!the!general!public!are!receiving!health!&!fitness!help!and!
advice!from!personal!trainers!
!
This!is!far!to!low!to!sustain!such!a!high!number!of!personal!trainers!currently!in!the!
industry,!and!with!ten!thousand!newly!qualified!personal!trainers!coming!into!the!
industry!here!in!the!UK!each!year,!it!is!far!to!low!to!sustain!anymore!business!growth!
!
The!problem!is,!there!is!plenty!of!business!for!all!personal!trainers,!but!most!people!
don’t!want!what!the!personal!training!industry!is!currently!offering.!Their!percep:on!
of!personal!training!is!very!different!from!what!we!think!and!can!offer!as!personal!
trainers.!!
!
Un:l!we!change!that!percep:on,!we!will!be!stuck!with!the!sad!figure!of!80%!of!
personal!trainers!not!being!in!business!12Omonths!aPer!becoming!qualified!
!
So,!we!see!online!PT!as!a!way!of!helping!personal!trainers!create!sustainable!
businesses,!and!have!a!longOterm!career!as!a!personal!trainer.!!
!
And!in!the!process,!make!them!industry!leaders!when!it!comes!to!running!a!business,!
that!helps!improve!as!many!peoples!health!and!fitness!as!possible!
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4. $$Changing$Percep9ons$
!
The!first!thing!that!has!to!change!to!make!personal!training!more!affordable!and!accessible!to!a!higher!percentage!of!the!market!place,!is!to!change!
the!general!publics!percep:on!of!what!personal!training!is!
!
For!example,!why!do!more!people!seek!weight!loss!help!from!weight!loss!companies!than!personal!trainers?!
!
I!know!for!a!fact,!that!any!personal!trainer!worth!their!salt,!can!provide!more!effec:ve!longOterm!weight!loss!results,!then!the!majority!of!weight!loss!
businesses!currently!out!there.!!
!
So!why!do!more!people!pay!these!weight!loss!companies,!to!lose!weight,!then!pay!for!a!personal!trainer?!
!
I!think!people!don’t!believe!we!understand!them,!and!what!they!are!going!through.!The!picture!on!the!right!highlights!this!issue!nicely.!How!many!
people!would!pay!good!money!for!the!first!4!percep:ons!of!personal!training?!
!
And!why!do!so!few!see!us!as!the!coach!in!the!corner,!helping!them!fight!the!challenges!they!face?!
!
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5. $$Changing$Percep9ons$
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We!need!to!go!out!to!the!market!place,!and!engage!with!the!people!who!would!benefit!from!
our!skills,!exper:se!and!knowledge.!
!
And!when!we!do,!have!a!product!or!service!that!fits!in!with!the!finances,!:me!and!effort!
they!are!willing!to!give!it,!not!what!we!think!they!should!give!to!it.!!
!
So!if!you!are!saying!to!a!poten:al!client!“I!want!to!help!you,!but!you!first!must!pay!me!£40!
per!hour”,!then!you!will!have!more!people!saying!no,!than!yes!to!you.!
!
Instead!of!saying!to!someone!what!you!charge,!why!not!ask!them,!how!much!they!can!
afford!right!now!
!
If!a!poten:al!client!tells!you!“At!the!moment,!I!only!want!to!invest!an!extra!£10!per!month”,!
can!your!current!business!model!help!them,!or!do!you!say!no!to!them!
!
By!providing!something!that!matches!what!a!poten:al!client!is!willing!to!invest,!allows!them!
to!become!a!client,!with!the!chance!of!them!inves:ng!more!in!you,!at!a!later!date!
!
By!having!this!approach,!the!percep:on!they!have!of!you!as!a!PT!will!change!
!
They!will!perceive!you!as!someone!who!wants!to!help,!any!way!you!can,!not!just!someone!
trying!to!sell!them!something!they!don’t!want,!or!care!for!!!!
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6. Part$One$
!
So!lets!look!at!why!you!should!have!your!own!online!personal!training!business.!
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And!what!it!will!take!to!make!a!success!of!it!.!
!!!!
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7. $$Having$The$Right$Product(s)$
!
For!any!business!to!survive,!you!first!need!the!right!product!or!service!
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A!product!or!service!that!people!value,!and!are!willing!to!invest!in!
!
Currently!most!of!the!personal!training!industry!is!only!offering!a!product!or!service!that!less!
than!1%!of!the!general!public!value,!and!want!
!
This!business!approach!creates!too!much!compe::on!for!most!personal!trainers,!as!a!very!small!
market!percentage!is!being!targeted!by!a!high!percentage!of!trainers!
!
For!personal!trainers!to!survive!against!such!s:ff!compe::on,!they!need!to!stand!out!from!the!
crowd!
!
Also,!this!business!model,!doesn’t!lend!it!self!to!a!longOterm!approach,!as!it’s!life!and!growth!is!
dependent!on!the!trainer!giving!an!hour!per!client!
!
When!the!trainer!is!unable!to!give!that!face!to!face!hour!of!their!:me,!the!product!or!service!
can’t!be!delivered!
!
The!personal!training!businesses!that!survive,!diversify,!and!are!able!to!keep!growing!beyond!
face!to!face!hourly!sessions!!
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8. $$Marke9ng$Your$Product$
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1.!Market!Analysis!
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2.!Market!Strategy!
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3.!Macro/Micro!Analysis!
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4.!Market!Penetra:on!
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5.!Market!Posi:oning
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9. $$Marke9ng$Your$Product$
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So!you!have!the!right!product!or!products.!But!are!the!right!people!aware!of!this?!
!
The!majority!of!PT’s!I!speak!to!don’t!really!understand!marke:ng,!as!they!are!constantly!struggling!to!find!clients.!!
!
Which!is!strange,!as!there!is!plenty!of!poten:al!clients!out!there.!
!
For!your!PT!business!to!not!just!survive!but!keep!growing,!the!following!marke:ng!requirements!are!needed:!
!
Market$Analysis:$understand!your!market,!what!is!they!want,!how!do!they!want!it!delivered,!and!how!much!they!are!willing!to!pay.!These!
are!just!some!of!the!things!that!need!answering!when!you!analysis!the!market!!
!
Market$Strategy:$so!now!you!know!what!the!market!wants,!how!they!want!it!delivered!and!what!they!are!willing!to!pay.!What!strategy!do!
you!have!when!it!comes!to!showing!them,!you!have!the!right!product!or!service!
!
Marco/Micro$Analysis:$what!is!your!master!plan!when!it!comes!to!marke:ng!your!business?!And!what!are!the!small!ac:ons!you!need!to!
do!each!day!and!week,!to!implement!your!master!plan!
!
Market$Penetra9on:!so!what!area!of!the!industry!do!you!want!to!market!yourself!to?!What!will!it!take!to!get!your!business!seen!above!
everyone!else's!business?!
!
Market$Posi9oning:!posi:oning!your!business!so!the!right!people!see!it,!and!having!the!right!price!range!for!the!type!of!product!or!service!
you!are!offering,!will!help!you!stand!out!
!
If!we!take!all!these!marke:ng!rules,!we!can!see!that!Online!Personal!Training!allows!you!to!market!your!skills!and!exper:se,!to!a!much!
larger!marketplace,!and!provide!them!with!something!they!want!
!
Something!face!to!face!personal!training!can’t!do!as!effec:vely!!
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10. $$The$Steps$To$Growing$A$PT$Business$
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1.!Having!a!product!people!want!not!need!
!
2.!Finding!people!who!are!interested!in!your!product!
!
3.!Get!clients!to!achieve!results!and!therefore!stay!clients!
!
4.!Providing!addi:onal!services!
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5.!Breaking!free!from!:me!restric:ons!(ball!and!chain)!
!
6.!Building!a!business!beyond!yourself!!
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11. The$Steps$To$Growing$A$PT$Business$
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If!do!know!how!to!market!your!business!effec:vely,!do!you!have!a!business!that!will!keep!growing?!
!
For!any!business!to!keep!growing,!the!following!steps!are!required.!!
!
Step1:!Having!a!product!that!people!want!is!more!important,!than!having!a!product!that!you!think!people!need.!Only!aPer!giving!someone!what!they!want,!will!
they!be!willing!to!invest!in,!what!you!think!they!need!
!
Step$2:$The!next!step!is!to!find!the!right!people!who!are!interested!in!your!product!(they!are!the!people!who!want!what!you!have,!not!necessarily!want!what!you!
think!they!need)!
!
Step$3:$When!you!have!achieved!geeng!the!clients!you!want,!you!then!need!to!make!sure!you!help!them!achieve!what!they!want,!or!they!will!stop!being!a!
client.!This!step!will!determine!how!good!your!product!is.!
!
Step$4:$Exis:ng!clients!are!then!more!likely!to!invest!in!other!services!you!provide,!increasing!the!spend!per!client.!
!
Step$5:!You!need!a!product!that!will!not!be!restricted!by!the!:me!it!takes!to!provide!it.!In!face!to!face!PT,!your!:me!is!limited,!therefore!business!growth!is!
restricted.!(We!will!look!more!closely!at!this!step!in!the!next!slide)!
!
Step$6:$And!the!last!step!is!when!you!have!a!business!that!doesn’t!require!you!to!be!somewhere!at!a!certain!:me,!and!will!have!other!people!genera:ng!income!
for!you.!!
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Face!to!face!personal!training!will!get!you!to!step!three,!but!will!struggle!to!get!you!to!step!six.!!
!
Online!personal!training!allows!your!business!to!provide!an!addi:onal!service,!and!helps!you!break!free!from!the!:me!restric:ons!that!face!to!face!personal!
training!brings!
!
And!by!crea:ng!a!successful!online!personal!training!business,!you!can!become!a!leader!in!the!future!of!our!industry,!and!provide!your!exper:se!and!experience!
to!other!trainers,!genera:ng!an!income!that!is!passive!
!
Which!then!will!allow!you!to!focus!more!of!your!:me!and!effort!on!other!areas!of!your!business!
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12. $$Breaking$Free$
!
Lets!look!more!closely!at!step!five.!
!
The!most!common!personal!training!business!model,!is!based!on!
trainers!providing!their!skills!and!exper:se!to!one!person!at!a!:me,!for!
60!minutes.!!
!
And!if!as!a!trainer!you!are!unable!to!provide!this!par:cular!service,!for!
example!due!to!sickness,!injury,!or!being!on!holiday,!for!both!trainer!
and!client,!you!will!not!earn!an!income.!!
!
Also,!we!already!know!that!on!average!less!than!1%!of!the!general!
public!are!interested!in!and!paying!for!this!type!of!service.!
!
Online!personal!training!allows!you!to!provide!your!exper:se!and!
knowledge!as!a!trainer,!to!more!people,!in!less!:me!than!face!to!face!
personal!training.!
!
Also,!online!personal!training!allows!you!to!deliver!a!service!from!
anywhere!at!any:me.!
!!!!
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13. $$Become$More$ARrac9ve$
!
As!we!have!already!discussed,!less!than!1%!of!the!popula:on!are!willing!to!invest!in!
face!to!face!personal!training.!!
!
And!it!has!been!this!way!for!the!last!20!years,!and!it!doesn’t!look!like!this!will!
change!any:me!soon!
!
So!what!about!the!other!99%!of!the!popula:on?!
!
What!can!you!provide!them?!
!
We!know!that!people!want!to!improve!their!health,!or!stop!it!geeng!worse!
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So!are!you!able!to!provide!your!skills,!exper:se,!and!knowledge!in!health!and!
fitness!to!anyone,!no!majer!the!cost!or!accessibility?!
!
Trainers!who!can,!have!different!clients!who!range!from!one!to!one,!group!based!or!
online,!and!therefore!have!a!greater!chance!of!tapping!into!the!99%!of!the!
popula:on!
!
Having!this!business!approach!will!make!you!of!value!to!a!larger!percentage!of!the!
market!place!
!
And!will!increase!the!number!of!people!who!will!invest!in!you,!and!decrease!the!
number!of!people!saying!no!to!you!!
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And!what!business!wouldn’t!want!that!
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14. $$PT$Through$Different$Mediums$
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To!make!your!business!of!value!to!more!people,!you!need!to!be!able!to!deliver!your!
service!through!different!mediums.!
!
Different!mediums!will!make!your!business!more!accessible!to!more!people.!
!
And!this!will!help!you!and!poten:al!customers!break!free!of!:me,!loca:on!and!financial!
restric:ons,!that!tradi:onal!PT!businesses!have.!
!
Business!growth!will!occur!due!to!nonOtradi:onal!PT!clients!paying!for!your!skills!and!
exper:se,!which!before!was!unavailable!to!them.!
!
So!what!are!the!different!ways!you!can!provide!your!skills!and!exper:se?!
!!!!
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15. PT$Through$Different$Mediums$
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1.!One!to!one!physical!training!
2.!Small!group!physical!training!
3.!Large!group!physical!training!(boot!camps)!
4.!Educa:onal!workshops/seminars!
5.!Online!personal!training!
6.!Local/Na:onal!Press!Ar:cles!
7.!Books/Videos!
8.!Fitness!Fad!!
!
Here!are!just!some!of!the!different!mediums!you!could!use!to!grow!your!business.!
!
They!are!listed!in!the!order!of!the!number!people!you!can!influence,!in!other!words,!able!to!provide!your!skills!and!exper:se!to.!
!
One!to!one!training!has!the!least!influence.!
!
Where!a!fitness!fad!could!end!up!influencing!thousands!of!people.!
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So!which!medium!or!mediums!are!you!currently!offering!as!a!business?!
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And!which!ones!could!you!start!offering?!
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16. $$Part$Two$
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In!Part!Two,!we!will!look!at!the!business!belief,!which!will!be!required!to!run!a!successful!online!PT!business.!
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!!!!
This!is!the!area!I!have!found,!is!the!main!reason!personal!trainers!struggle!to!have!a!successful!online!business.!
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17. Beliefs
To!develop!an!online!training!business,!you!first!must!change!your!current!business!belief.!
!
The!majority!of!personal!trainers!have!a!belief,!that!the!only!way!they!can!help!people!achieve!results,!is!by!being!face!to!face!with!them,!and!provide!physical!training!
sessions.!!
!
That!can!be!through!either!one!to!one!training,!classes!or!bootcamps.!But!all!these!approaches!involve!being!there!to!train!someone.!
!
For!you!to!run!a!successful!online!business,!that!belief!has!to!change!to!more!of!a!coaching!approach.!
!
!
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18. !
Beliefs
So!lets!look!more!closely!at!the!power!of!belief:!
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Beliefs!will!ul:mately!determine!the!ac:ons!you!take.!
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This!is!due!to!the!following!process:!
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O!Beliefs!decide!what!we!think!
!
O!What!we!think!decides!our!emo:ons!
!
O!Our!emo:ons!decide!how!we!act!!
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O!And!these!ac:ons!reinforce!our!beliefs!
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So!if!you!believe!that!you!are!unable!to!help!people!achieve!results!through!online!training,!your!focus!(or!thoughts)!will!be!on!the!things!that!reinforce!
your!belief!(because!sub!consciously!we!want!to!prove!ourselves!right!not!wrong).!You!then!feel!the!emo:on!that!comes!from!the!thought!of!being!
proven!right.!
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Your!ac:ons,!will!reflect!your!emo:ons,!and!help!reinforce!that!your!belief!was!right!in!the!first!place,!and!you!now!have!proof!to!back!it!up.!To!achieve!a!
different!result!to!what!you!have!always!achieved,!you!first!need!to!change!the!belief,!so!you!are!able!to!achieve!a!different!result.!
!
So!you!can!see,!it!is!your!belief!that!will!determine!if!you!can!be!a!successful!online!PT,!or!not.!
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19. Changing$Limi9ng$Beliefs$
!
One!of!the!biggest!limi:ng!beliefs!that!needs!changing!in!the!personal!
training!industry,!is!the!belief!we!can!only!help!people!by!being!face!to!face!
with!them.!
!
If!this!belief!doesn’t!change,!then!the!majority!of!trainers!will!only!be!able!to!
help!the!1%!of!the!public!who!are!willing!to!pay!and!want!face!to!face!help.!
!
For!this!to!happen!we!need!to!change!our!current!mindOset,!from!physical!
face!to!face!training,!to!a!coaching!mindset,!which!can!be!applied!remotely.!!
!
For!coaching!to!work,!the!ability!to!communicate!effec:vely!is!key.!
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Communica:ng!with!an!online!client!is!very!different!from!communica:ng!
with!a!client!face!to!face.!
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And!if!you!apply!how!you!communicate!with!your!face!to!face!clients,!to!
clients!online,!you!will!find!your!ability!to!build!believe!and!trust,!difficult.!!
!
!
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20. Changing$Limi9ng$Beliefs$contd….$
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As!a!personal!trainer,!your!ability!to!influence!people,!is!down!to!them!trus:ng!and!believing!you!can!deliver!what!they!want,!and!
determines!how!big!your!client!base!will!be.!
!
If!as!a!trainer,!you!have!10!clients,!who!you!train!three!:mes!a!week,!you!might!be!conduc:ng!30!PT!sessions!a!week,!but!you!only!
influencing!a!client!base!of!10.!
!
Even!if!you!train!30!clients!once!per!week,!your!area!of!influence!is!s:ll!very!small.!
!
A!training!mindset!is!ideal!for!a!small!client!base,!but!only!a!coaching!mindset!can!work!for!a!large!client!base.!
!
So!the!amount!of!people!you!can!influence!will!come!down!to!your!mindset:!do!you!coach!someone!to!get!results,!or!do!you!train!
them?!
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Your!mindset!will!determine!if!you!have!a!client!base!of!no!more!than!30O40!clients,!or!a!client!base!in!the!hundreds.!
!
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21. Change$Requires$Help$
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Of!course!changing!mindsets!and!beliefs!is!not!easy,!and!just!like!our!clients,!help!is!needed!to!achieve!this.!
!
What!you!will!find!when!it!comes!to!changing!your!business!mindset,!from!a!training!approach!to!a!coaching!approach,!is!the!need!
to!step!out!of!your!comfort!zone,!and!at!first!feel!uncomfortable.!
!
But!change!is!uncomfortable!for!anyone,!otherwise!change!would!be!easy,!and!everyone!would!achieve!what!they!want.!
!
Successful!people!understand!that!to!achieve!something!they!want,!that!they!currently!don’t!have,!they!first!to!need!to!change!
what!they!are!currently!doing.!
!
Which!is!challenging!and!uncomfortable.!!
!
But!they!have!also!learnt!from!succeeding!in!the!past,!that!this!is!the!process!which!is!required.!
!
To!help!manage!change,!having!a!powerful!reason!(or!vision)!to!want!to!change,!will!help!you!get!through!this!period!of!discomfort.!!
!
If!the!reason!for!change!is!not!strong!enough,!you!will!stay!in!your!comfort!zone,!and!keep!geeng!the!result!you!have!always!got.!!
!
If!you!don’t!have!a!strong!enough!desire!to!change!the!way!you!are!providing!your!personal!training!service,!then!you!will!always!
find!reasons!not!to!change.!!
!
!
So!for!online!PT!to!work,!you!have!to!want!it!to!work,!and!are!willing!to!work!through!the!challenges!you!will!encounter.!
!
Saying!that,!if!you!are!happy!with!what!you!are!currently!achieving,!then!change!is!not!required.!
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Change!is!only!required,!if!you!want!to!have!something!bejer!then!what!you!currently!have.
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22. $$Part$Three$
!
!!!!
In!Part!Three,!we!will!look!at!the!steps!needed!to!be!a!successful!online!health!and!fitness!coach.!
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23. Step$1$To$Being$A$Successful$Online$Coach$
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Discover!why!you!really!want!to!be!a!health!and!fitness!coach,!and!be!turned!on!about!it.!
!
People!who!coach!well!are!people!who!love!helping!people,!and!want!the!most!for!them.!
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A!coach!usually!has!a!knack!for!recognizing!the!strengths!and!assets!of!another!human!being.!
!
Given!this!ability,!the!coach!can!give!good!advice,!listen!between!the!words,!and!educate!the!client,!so!
they!can!take!full!advantage!of!the!coaches!knowledge!and!experience.!
PT Cloud

24. Step$2$To$Being$A$Successful$Online$Coach$
!
Get!in!a!good!space,!personally.!Your!coaching!can!only!be!as!good!as!your!life!is.!
!
Coaching!others!is!a!responsibility;!clients!entrust!themselves,!their!visions,!and!their!goals!to!you.!
!
You!should!be!in!excellent!health,!free!from!addic:ons!or!ajachments.!You!can’t!be!addicted!or!ajached!
to!unhealthy!habits!and!coach!well.!
PT Cloud

25. Step$3$To$Being$A$Successful$Online$Coach$
!
Hire!a!mentor/coach;!learn!from!an!expert.!
!
People!who!ajempt!to!develop!a!health!and!fitness!coaching!prac:ce!by!themselves!rarely!are!successful.!
!
Why?!Because!coaching!is!both!an!art!and!a!technology!and!requires!a!mentoring!structure!to!insure!the!
proper!balance.!
PT Cloud

26. Step$4$To$Being$A$Successful$Online$Coach$
!
Ajract!clients!who!are!ready!now!for!what!you!have!to!offer.!A!coach!usually!ajracts!clients!who!are!
either!a!step!behind!or!a!step!ahead!of!you!in!health!and!fitness.!
!
Thus,!you!want!to!ask!for!and!ajract!the!clients!who!appreciate!where!you!are!in!your!health!and!fitness!
business,!and!where!you’ve!come!from.!
!
It!inspires!most!clients!to!learn!that!you!have!the!desire,!strength,!and!determina:on!to!achieve!goals.!!
!
Success!breeds!success.!Let!people!know!how!successful!you!are,!and!how!successful!you!will!make!them.
PT Cloud

27. Step$5$To$Being$A$Successful$Online$Coach$
!
Deliver!100!percent,!and!your!business!will!fill!simply!from!referrals.!!
!
The!ques:on!most!asked!by!prospec:ve!health!and!fitness!coaches!is!“How!will!I!get!online!clients?”!
!
The!best!way!to!get!new!online!clients,!is!to!have!success!with!current!clients.!And!they!will!recommend!
you!to!everyone!they!know.
Here!are!a!few!ways!to!get!results!with!current!clients:
•!Keep!expecta:ons!low!
•!Understand!to!be!understood
•!Ask!clients!to!do!more,!a!lot!more
•!Don’t!accept!excuses
•!Expect!a!lot!from!them
•!Clients!want!you!to!be!straight,!caring,!and!relentless!
PT Cloud

28. Step$6$To$Being$A$Successful$Online$Coach$
!
Know!what!you!must!know;!then!master!it.!APer!you!have!selected!your!niche,!design!a!plan!to!learn!and!
master!everything!about!that!area.!
!
If!your!focus!is!weight!loss,!read,!study,!prac:ce!what!you!learn.
Whatever!the!specialty,!don’t!just!learn!it;!master!it!!!
PT Cloud

29. $$Part$Four$
!
!!!!
In!Part!Four,!we!look!at!how!you!can!get!online!clients!to!achieve!their!goals!
!
Just!like!face!to!face!personal!training,!if!clients!don’t!achieve!results,!they!don’t!stay!clients!for!long!
PT Cloud

30. How$To$Achieve$Results$Online$
!
Step$One:$$
!
Build!strong!rapport,!let!the!client!know!you!understand!their!desires!and!
challenges!
PT Cloud

31. How$To$Achieve$Results$Online$
!
Building$Strong$Rapport$
!
Online!clients!need!high!levels!of!empowerment,!to!go!and!do!what!is!required!without!someone!being!next!to!them!to!mo:vate!them!to!do!it.!
!
To!achieve!this!as!an!online!coach,!you!first!must!build!strong!rapport.!
!
Only!then!can!you!influence!someone!to!make!the!changes!needed!to!achieve!what!they!want.!
!
Having!strong!rapport!with!your!online!client,!will!show!them!that!you!understand!how!much!they!want!to!achieve!what!they!want,!the!challenges!
they!face!in!achieving!it,!and!how!they!can!overcome!those!challenges.!!
!
As!the!late!Stephen!Covey!described!in!his!book!‘The!7!Habits!of!Highly!Effec:ve!People’,!!
!
“First!Understand!To!Be!Understood’!
!
If!the!person!you!are!trying!to!influence,!believes!you!fully!understand!them,!then!they!are!more!likely!to!believe!what!you!are!sugges:ng!that!they!
do.!
!
The!following!pages!suggest!some!very!effec:ve!ques:ons!you!can!ask,!to!build!strong!rapport!with!clients!online!
PT Cloud

32. What$Is$They$Want?$
!
“What!are!your!goals?”!
!
“Where!do!you!want!to!get!to?”!
!
“What!will!it!be!like!when!you!get!there?”!
!
“What!will!you!gain!when!you!get!there?”!
!
“What!are!the!benefits!of!achieving!this?”!
!
“Why!do!you!want!this?”!
These!ques:ons!help!you!as!a!coach!understand!someone’s!desire!to!achieve!something!
!
And!they!also!allow!the!client!to!believe,!that!you!want!to!understand!
PT Cloud

33. What$Is$It$They$Have$Got?$
!
!
“What’s!working!for!you?”!
!
“What!challenges!do!you!have?”!
!
“What’s!stopping!you!geeng!what!you!want?”!
!
“What!barriers!are!you!facing?”!
!
“Why!aren’t!you!where!you!want!to!be?”!
!
These!set!of!ques:ons!allows!you!as!a!coach!to!understand!the!clients!current!situa:on,!and!the!challenges!they!are!facing!to!achieve!what!
they!want!
!
They!also!increase!the!clients!belief!that!you!understand!how!hard!they!think!it’s!going!to!be!to!achieve!what!they!want!
PT Cloud

34. What$Is$It$They$Have$To$Do?$
!
!
“What!do!you!feel!you!need!to!do?”!
!
“What!specific!things!can!you!do?”!
!
“When!can!you!do!them?”!
!
“What!do!you!need!to!do!to!move!forward?”!
!
The!last!set!of!ques:ons!to!ask!to!build!very!strong!rapport!with!your!online!client,!is!what!they!believe!they!need,!and!can!do!to!achieve!
what!they!want!
!
This!is!the!most!important!stage,!as!online!clients!have!to!feel!more!empowered!than!face!to!face!clients,!in!believing!that!they!can!do!
what!is!needed,!to!achieve!what!they!desire!
!
As!you!can!see!from!the!last!few!slides!
!
The!ques:ons!you!ask,!need!to!short!and!to!the!point!
!
If!not,!the!online!client!won’t!fully!understand!what!is!being!asked,!and!reply!with!more!ques:ons,!or!give!you!the!wrong!answers!
PT Cloud

35. How$To$Achieve$Results$Online$
!
Step$Two:$$
!
Provide!a!client!with!a!nutri:on,!exercise!and!a!lifestyle!programme!that!is!easy!
for!them!to!understand!and!follow!
PT Cloud

36. How$To$Achieve$Results$Online$
!
Nutri9on,$Exercise$&$Lifestyle$Programmes$$$
!
We!have!found!that!when!trainers!have!provided!very!inOdepth!nutri:on,!exercise!&!lifestyle!plans!online,!clients!have!been!less!likely!to!follow!
them.!
!
This!is!due!to!the!general!publics!lack!of!health!&!fitness!knowledge,!and!when!confronted!with!informa:on!that!requires!high!levels!of!
understanding,!they!are!more!likely!to!go!back!into!their!comfort!zone,!and!keep!doing!something!they!do!understand.!
!
As!trainers,!we!need!to!understand,!that!health!and!fitness!informa:on,!which!seems!basic!to!us,!is!very!advanced!to!the!majority!of!people!we!
engage!with.!
!
If!someone!has!to!take!more!than!five!minutes!to!understand!what!they!have!been!given!online,!then!they!are!very!unlikely!to!keep!coming!back!
for!more.!
!
They!see!it!as!confusing!and!:me!intensive.!
!
So!make!sure!that!what!you!provide!to!someone!online,!is!easy!to!understand!an!implement.!
!
If!they!have!to!keep!asking!ques:ons!about!what!you!have!sent!them,!then!that!takes!up!their!:me,!as!well!as!yours,!and!can!lead!to!high!drop!out!
rates.!
PT Cloud

37. How$To$Achieve$Results$Online$
!
Step$Three:$$
!
Provide!regular!newslejers,!emails,!blogs,!or!even!monthly!online!group!mee:ngs!
!
People!love!being!part!of!something.!
!
A!good!way!to!help!clients!get!results,!and!stay!as!clients,!is!to!make!them!feel!part!of!something,!which!
provides!support!and!help,!and!a!sense!of!community.!
!
It!has!also!been!found!that!regular!communica:on,!keeps!people!focused!and!on!course.!
PT Cloud

38. How$To$Achieve$Results$Online$
!
Step$Four:$$
!
Show!client!progression!(no!majer!how!small)!to!keep!them!mo:vated!and!on!
track!
!
The!last!step!to!helping!clients!get!results!online,!is!to!highlight!to!them!any!progression!they!have!made,!no!
majer!how!small.!
!
As!most!of!your!online!clients!will!hardly!(if!ever)!get!to!be!face!to!face!with!you,!then!your!ability!to!keep!
them!mo:vated!is!going!to!be!down!to!how!well!they!are!progressing.!
!
Keep!regular!contact!with!them,!and!encourage!feedback!on!how!they!are!doing,!and!highlight!any!success!
that!has!been!achieved.!!
PT Cloud

39. Review$
!
This!has!just!been!an!introduc:on!to!what!it!will!take!to!build!a!successful!online!PT!business.!
!
We!have!looked!at!why!a!coaching!approach!is!needed!to!achieve!online!results,!the!steps!needed!to!have!an!online!business,!and!what!is!the!best!why!to!help!
online!clients!achieve!results.!
!!
But!the!main!thing!to!take!away!from!this!ebook,!is!your!mindset!to!running!an!online!PT!business!might!need!to!change,!and!your!belief!in!how!you!can!help!
people!might!also!need!to!change.!
PT Cloud

40. !
So What To Do Next.....? Take Action......
!
!
If you would like additional support from Your Lifestyle on how to build and grow an online PT business,
you can sign up to a 7 day free trial of the PT Cloud by using the following link !
!
- http://ptpromosignup.yourlifestyleuk.co.uk/!
!
The 7-day trial will provide you with the following:!
!
• How to use an online training site webinar!
• How to find online clients!
• How to coach clients online!
• How to promote your online PT business!
!
If you then wish to sign up to the PT Cloud you can do so after the 7 day trial, and as introductory offer,
you will receive 10% off by using the code “ebook10” !
!
Or just email us for more info at info@yourlifestyleuk.co.uk
PT Cloud

41. PT Cloud

42. !
Thank$You$
If!you!have!any!ques:ons!with!regards!to!this!webinar,!or!are!interested!in!purchasing!a!PT!Cloud!portal!please!
email!or!call!me:!
!
(+44)7788651269!
!
chris.deavin@yourlifestyleuk.co.uk!
PT Cloud