A Learning Lunch Lecture overviewing the Design Thinking process and how it aligns with Agile Development. A short review of the design process and how UX and Agile work great together.
6. A BRIEF DESIGN HISTORY LESSON
5
1890’s 1920’s & 30’s 1940 - 1960’s 1980’s 2000’s 2020’s…
Arts & Cra4s
Movement
Applied Arts &
Design
Commercial Arts
& Design
Computer Arts
& Design
Media Arts
& Design
VR Arts &
Design
7. A BRIEF DESIGN HISTORY LESSON
5
1890’s 1920’s & 30’s 1940 - 1960’s 1980’s 2000’s 2020’s…
Arts & Cra4s
Movement
Applied Arts &
Design
Commercial Arts
& Design
Computer Arts
& Design
Media Arts
& Design
VR Arts &
Design
DESIGN THINKING SOLVED HUMAN NEEDS
9. Ran the Cooper Hewitt
Anyone know who this is?
A HISTORY LESSON
6
10. Ran the Cooper Hewitt
Anyone know who this is?
Father of Interaction Design
A HISTORY LESSON
6
11. Ran the Cooper Hewitt
Anyone know who this is?
Father of Interaction Design
A HISTORY LESSON
6
Co-Founder of IDEO
12. Ran the Cooper Hewitt
Anyone know who this is?
Father of Interaction Design
A HISTORY LESSON
6
Co-Founder of IDEO
13. Ran the Cooper Hewitt
Bill Moggridge
Anyone know who this is?
Father of Interaction Design
A HISTORY LESSON
6
Co-Founder of IDEO
14. Ran the Cooper Hewitt
Bill Moggridge
William Grant "Bill" Moggridge, RDI (25 June 1943 – 8 September 2012) was a British
designer, author and educator who cofounded the design company IDEO[3] and was
director of the Cooper-Hewitt, National Design Museum in New York.[4] He was a
pioneer in adopting a human-centred approach in design, and championed interaction
design as a mainstream design discipline (he is given credit for coining the term). Among
his achievements, he designed the first laptop computer, the GRiD Compass,[5] was
honoured for Lifetime Achievement from the National Design Awards,[6] and given the
Prince Philip Designers Prize.
Anyone know who this is?
Father of Interaction Design
A HISTORY LESSON
6
Co-Founder of IDEO
15. Ran the Cooper Hewitt
Bill Moggridge
William Grant "Bill" Moggridge, RDI (25 June 1943 – 8 September 2012) was a British
designer, author and educator who cofounded the design company IDEO[3] and was
director of the Cooper-Hewitt, National Design Museum in New York.[4] He was a
pioneer in adopting a human-centred approach in design, and championed interaction
design as a mainstream design discipline (he is given credit for coining the term). Among
his achievements, he designed the first laptop computer, the GRiD Compass,[5] was
honoured for Lifetime Achievement from the National Design Awards,[6] and given the
Prince Philip Designers Prize.
Anyone know who this is?
Father of Interaction Design
A HISTORY LESSON
6
"If there is a simple,
easy principle that
binds everything I have
done together, it is my
interest in people and
their relationship to
things."
Co-Founder of IDEO
24. IDEO FOUNDERS = STANFORD D-SCHOOL
8
The shifting role of design in business from noun to verb, where
design can be used as a differentiator to respond to changing
trends and consumer behaviors, while gaining competitive
advantage that ultimately impacts bottom-line and drives
business growth.
Businesses are beginning to realize the necessity of design as a
value creation capability to complement its existing value
management capability.
DesignBusiness DesignBusiness
Design as Design as
27. 11
Design Thinking in Action
Question
04030201 05
Empathize Create
Research
Discover
Inspire
Define
Segments
Empathize
Beliefs
Behaviors
Define
Differentiate
Focus
Relate
Identify
Voice
Sketch
Iterate
Synthesize
Insight
Innovate
Pathfinding
Draft a shared understanding
of the project goals and step
back from the brief to gain
clarity and get to the heart of
the matter.
Understand your audience
and what they need and
want. Empathize with their
needs, wants and
aspirations.
Align and define the problem
at hand along with framing
the issues for our users.
Identify and flush out the
essence and purpose of the
brand and brand voice.
Formulate a direction and a
point of view around what to
focus on and clearly define
next steps.
IdeateStrategize
Our Time in Denver
28. ARCHITECTURE - DESIGN / BUILD
12
Design Thinking has learned from other industries and applied
itself to primary software
39. 23
How We Arrived at
Our Workshop Outcomes
COLLABORATE
WORKED TOGETHER IN GROUPS TO TO ARRIVE
AT EMERGING SOLUTIONS AND INSIGHTS
PRESENT
EACH GROUP PRESENTED THE RATIONALE
AROUND THE IDEAS THEY CREATED
VOTE
ENTIRE WORKSHOP HAD A CHANCE TO VOTE
ON THE BEST IDEAS
Design Thinking Workshops
54. 35
Framing Question
“We can’t solve problems by using the same kind
of thinking we used when we created them ”
- Albert Einstein
55. 36
Four Column Points
Building scenarios and
prototyping the implications of
how these systems change
society, purchasing decisions
and technical trust.
Where old systems die or get
automated, new opportunities
and new services exist.
Humans build the products
and services & new ideas
should address human
needs.
If everything can
communicate to everything
then we must make that
information and experience
compelling and magical.
Future is undefined New Services & New Opportunities Human Centered
Approaches Design Thinking + Agile Development