Amazon recently announced new restrictions for third-party sellers who sell major brands on the platform, dubbed as Brand rating. In order to sell some top brands such as Adidas on Amazon marketplace, sellers must pay an extremely high fee to get approval to list these branded goods. Amazon introduced the new regulations to boost consumer confidence and tighten restrictions on who is selling top brands on Amazon, after a number of counterfeit items appeared on the marketplace.

1. Chris Bowser Tips To Help
With Amazon Brand Rating
And Review Strategy

2. Index
•Introduction
•Tips For Resellers
•Tips For Private Sellers
•Amazon Requirements
•Conclusion
•Visit Our Sites

3. Introduction
•Amazon recently announced new restrictions for
third-party sellers who sell major brands on the
platform, dubbed as Brand rating.
•In order to sell some top brands such as Adidas on
Amazon marketplace.
•Sellers must pay an extremely high fee to get
approval to list these branded goods.

4. •Amazon introduced the new regulations to boost consumer confidence
and tighten restrictions on who is selling top brands on Amazon, after a
number of counterfeit items appeared on the marketplace.

5. Tips For Resellers
•Supply the requested documentation and escalate
if necessary, if amazon gates you out of your own b
rand
•Registering with Brand Registry will definitely help.
•Get your brand trademarked.
•Request Brand Rating from Amazon.
•Provide your authorized resellers with letters of
authorization.

6. Tips For Private Sellers
•Not receiving a gated brand notification does not mean
you are exempt.Amazon often sends out their
notifications and takes action in waves.
• They scale these changes as they have a lot of sellers.
•Listing your ‘new’ items as ‘used’ or ‘collectible’ to try to
get around brand rating does not help, neither does
bundling restricted brands with non-restricted brands to
try to get around brand rating.

7. Tips for Private Sellers
•Listing restricted brands without authorization by
omitting the brand name from the listing.
•Buying inventory from other Amazon sellers who
have been gated out of selling with the intention of
selling it on Amazon will not help.
•Amazon does not want inventory for which there
isn’t adequate documentation to get approval.

8. Tips For Private Sellers
•Be diligent with your suppliers.
•To see if you are authorized to sell on Amazon check
your wholesale agreements.
•Speak to your suppliers about getting a letter of
authorization from the brand owner to sell on Amazon.
•These are the strategy reviews of Chris Bowser for
private sellers.

9. Amazon Requirements
•Amazon will require sellers to provide a written
release to sell a brand’s products.
•Experts speculate they probably won’t pay attention
to the brand’s selling platform restrictions.
•The many businesses that shop around for
liquidation and clearance sales and turn around and
sell items for higher prices on Amazon.

10. Conclusion
•Now have to consider what happens if the e-retailer
only allows listings that come from authorized resellers.
•Brands will benefit most from this change, but honest
big resellers and distributors may also come out fine.
•After paying fees and applying to pass through the
brand gate.

11. •Smaller amazon sellers, if they can’t afford to stock
branded products, may want to keep a strategic mindset.
• Then consider going into private labeling or expand into
other selling platforms.
•More about this can be learnt from Chris Bowser through
his Online auction learning center with his amazon FBA
workshops and seminars.

12. Visit Our Sites
http://fbastores.com
https://about.me/chrisbowser
http://chrisbowser.com
www.fbalearningcenter.com
https://chrisbowserblog.wordpress.com/
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