Presentation for Power on your career by listening to industry experts at Microsoft Sri Lanka - YouthSpark Live 2016. Via: https://www.facebook.com/MicrosoftSL/photos/gm.1794889820798558/1498147356865636/

1. Social
Media
the Good, the Bad & the Crazy!
- by Chonil Weerawansa

2. Little bit
about me..
1. fb.com/chonil
2. twitter.com/chonil
3. instagram.com/chonil
Over 11 years of experience as a creative
designer and a developer.
Design Professional
Adjunct Visiting Lecturer at the AOD, in
Design Application & Raffles Colombo on
Advanced Interactive Media.
Educator
Finding simple elements and a thirst for
perfection, to deliver without any boundaries.
Magnify the Beauty
Helping clients learn and maximise the
potential of their software, and to explore
graphic design principals.
Consultant

3. Long, Long Ago..
W h a t s o c i a l i s i n g i s a b o u t .
The roots of social media stretch far deeper than you might imagine. Although it seems like a new trend, sites like Facebook are the natural
outcome of many centuries of social media development.

4. Back in
the dayThe earliest methods of communicating across great distances used
written correspondence delivered by hand from one person to another.
In other words, letters. The earliest form of postal service dates back to
550 B.C., and this primitive delivery system would become more
widespread and streamlined in future centuries.

5. Two
Important
Discoveries
During last decade of the 1800s
Both technologies are still in use today, although the
modern versions are much more sophisticated than their
predecessors. Telephone lines and radio signals enabled
people to communicate across great distances
instantaneously, something that mankind had never
experienced before.

6. Evolution
of Social
behaviour
1. MSN/ICQ to Whatsapp/Viber
2. DSLR to Mobile
3. Computer to Tablets
While trying to capture the right moment
during the evolution.
Human with a camera

7. The
Internet
Boom
In 1997 SixDegrees.com was very first to allow
its users to create profiles, invite friends,
organise groups, and surf other user profiles.

8. Launch of
Friendster
In 2002, social networking hit really its stride
with the launch of Friendster.

9. Launch of
MySpace
& Facebook
MySpace was launched in 2003 and Facebook
launched in 2004

10. The Rise
of Mobile
Over the course of the past two years, “Fourth screen”
technology — smartphones, tablets, etc. — has changed
social networking and the way we communicate with one
another entirely.

11. Modern day..
t h e d e v i c e s w e u s e d a i l y

12. good
Commanding Respect
to be desired or approved of.
Adjective

13. ALS
Association
GOOD
The Ice Bucket Challenge - Legendary social media campaigns of all time.

14. Sri Lankan
Floods 2016
GOOD
How communities got together organise to help the flood
victims in need.

15. Peaceful
change in
Syria
GOOD
Social media has become even more important, both for
those inside Syria and for those outside trying to make
sense of what is happening inside the country.
http://www.asfar.org.uk/the-role-of-social-media-in-the-
syrian-crisis/

16. Raising
awareness
GOOD
Communities, getting together for a common goal. The social impact of
giving and helping towards a common goal. This is a good example for
raising awareness and bringing people together.

17. Mini
Billboards
GOOD
To build hype for their upcoming movie, the marketing team behind Ant-
Man placed tiny billboards in Australian cities.

18. #GlobalSelfie
b y N A S A ( 2 0 1 4 )

19. #getcovered
by White
House
GOOD
The White House created the #getcovered hashtag to retweet posts from
people sharing their positive experience to change the narrative to a more
positive one.

20. bad
Extremely Enthusiastic
of poor quality; inferior or defective.
Adjective

21. CYBER
BULLYING
BAD
These are two great examples of cube bullying where a teen
committing suicide and twitter rampage made by President-
Elect Donald Trump made the headlines.

22. Smartphone
Zombies
BAD
When millennials walk. (also known as Generation Y, Generation Me and
Echo Boomers - wiki)

23. Multitasking
Leads to Habitual,
Distracted
Thinking
Instead of employing the hippocampus, used for memory and learning
in the brain, like focused learners, multitaskers use the striatum.
BAD

24. Taking Priority
over School
and Sleep
BAD
Research have found big impact on grades, lowering GPAs and negatively
impacting other areas of academic performance.

25. PR
Nightmare
BAD
How BP is controlling Google results

26. cra·zy
Extremely Enthusiastic
mentally deranged, especially as manifested in
a wild or aggressive way.
Adjective

27. The Billion
Dollar Tweet
Here’s a tweet Travis Kalanick sent in January 2010. The reply from
Ryan Graves happened 3 minutes later. That tweet was worth over a
billion dollars.

28. Viral
Sensations
CRAZY
These videos have attracted a global audience overnight
creating two unique user driven internet sensations.

29. Questions
that need
to be asked
Some of these questions are never being asked by the Social Media
Provider before starting a project or campaign.

30. 1. Which social media platforms does the client currently use to
capture audience?
2. What is the core objective of using social media campaign?
3. Are the resources you allocate towards social media
worthwhile?
4. What are the benefits customer will gain through the use of
social media?
5. Do you think Social Media is a tool used primarily as a means
of improving the present state of communication or as a tool
used to liaise within a specific organisation?

31. Branding
in Social
Media
How brands should become human to socialise with the
audience.

32. Digital in Sri Lanka
Digital, Social & Mobile in APAC in 2016 report published by
http://wearesocial.com/sg/special-reports/digital-2016
Sri
Lanka
20.76
7.8731°N,80.7718°E
6.23
Million
20.76
Million
TOTAL POPULATION ACTIVE
INTERNET USERS
4.10
Million
ACTIVE
SOCIAL MEDIA USERS

33. Digital growth trends
Digital, Social & Mobile in APAC in 2016 report published by
http://wearesocial.com/sg/special-reports/digital-2016
Sri
Lanka
7.8731°N,80.7718°E
3.30
Million
25.83
Million
MOBILE CONNECTIONS ACTIVE
MOBILE SOCIAL USERS
+30%
Since
March 2015
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USES
+46%
Since
March 2015
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USES
-6%
Since
March 2015
GROWTH IN THE NUMBER
OF MOBILE SUBSCRIPTIONS

34. SM stats in
Sri Lanka
DIGITAL IN SRI LANKA
ht tp://gs.statcounter.com/#social_media-LK-
monthly-201511-201610-bar
Facebook
Twitter
Pinterest
Tumblr
Google+
0 25 50 75 100
91.75%
2.99%
2.24%
0.89%
0.6%

35. 13-17 Yrs
18-24 Yrs
25-34 Yrs
35-44 Yrs
0 250 500 750 1000
444
992
966
300
157
436
447
77
Female Male
Facebook user
profile
DIGITAL IN SRI LANKA
Details of Facebook users by age group and gender,
in thousands http://wearesocial.com/sg/special-reports/
digital-2016

36. THANK
YOU
@ c h o n i l
w w w. g i g . a s i a