1. S
• All selections of music
• Less expensive than an iPod
• Cheaper to pay monthly than buy albums
and songs
• More durable
• Last longer as Apple seem to always break
and have problems with their products.
• Longer battery life
O
• Could make MP3s more popular than iPods
• Apple customers buy MP3
• Get public views
• Take ideas from similar products on market
and adapt them
W
• Lots of adverts (unless you pay more)
• Need internet access
• Simple design
T
• Apple may lower price of iPod
• Apple make similar product
• Mobile phones already have apps for
Spotify