Three modes of persuasion and Cialdini principles

1. C
Business Communication Presentation
BY: CHIRAG JASWAL (20DM066)

2. Founded: 6 May 1996
Headquarter: New Delhi,
India
CEO: Seon Seob Kim
Type: Subsidiary
Parent: Hyundai Motor
Company

4. Three modes of persuasion

5. 1. Ethos
Ethos is used to convince the audience by
emphasizing speaker’s authority
or credibility.
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6. 2. Pathos
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Pathos is persuasive technique that try to
convince an audience through emotions.
Love and Happiness

7. 3. Logos
Logos is the persuasive technique
that aims to convince an audience by
using logic and reason.
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8. Robert Cialdini’s 6 Principles of Persuasion

9. Liking
People prefer to say yes to those that they like.
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10. Authority
Tendency to obey authority
figures
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11. Social Proof
People tend to do something what they
observe other people doing.
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12. Consistency
People like to be consistent with the things they
have previously said or done.
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13. IMPACT
2019 2020

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