Take advantage of opportunity to move forward in career

1. CREATING OPPORTUNITIES
Chip Rosales | Managing Partner | Rogue Marketing
@chiprosales
www.linkedin.com/in/chiprosales/

2. WE CHANGE THE WORLD,
AND OURSELVES, BY OUR
RESPONSE TO UNEXPECTED
OPPORTUNITIES.”
Truett Cathy, Chick-fil-A Founder
“W

3. MY UNEXPECTED
OPPORTUNITY
• Great career
trajectory…
• March 2009
• 32 years old
• CMO at $300M
hospitality tech
company ~ 3 yrs.
• Executive team

5. TURN THE PAGE

6. YOU NEED TO BE THINKING…
Personal brand, salesmanship and domain expertise

7. COMPANIES ARE DESPERATE FOR
PEOPLE WHO CAN CREATE CHANGE,
DRIVE INNOVATION AND THINK FOR
THEMSELVES.
COMPANIES SEEK
INDEPENDENT PEOPLE
WHO MAKE THINGS HAPPEN.

8. IF YOU’RE THE KIND OF
PERSON THAT WANTS TO:
• Demonstrate you’re a leader…
• Understand why experience doesn’t actually matter
• Gain insights into how to stand out…
• Entertain multiple job offers…
THEN TODAY’S
CONVERSATION
SHOULD PROVE
VALUABLE.

9. DO YOU KNOW?

10. AT THE CORE OF EVERY TRANSACTION IS
A PERCEPTION OF VALUE.
IF WE SEE THE VALUE, WE MOVE.
IF NOT, WELL…

11. ONE MESSAGE
TO STAND OUT YOU MUST HAVE
A MESSAGE…
A POINT OF VIEW.

12. SECRET TO SUCCESS
IS CREATING VALUE
• Do you innovate?
• Do you create change?
• Are you more creative?
• Can you bring people together?
• Are you a great facilitator?
• Do you synthesize information?
• Are you a relationship builder?
• Do you ensure compliance?
• Able to fire people up?
• Do you think in details?
• Do you foster stability?
Know the
impact you
have on
people and
companies.

13. • Being in Sales
• Communicating Your Superpower
• Articulating a Point of View
• Sounding Different
• Sharing Knowledge Others May
Not Have
GET
COMFORTABLE.

14. DOES THIS
SOUND LIKE
YOU?
 Infinite learner?
 KNOW what
separates you?
 Have stories
beyond your
industry?
 Have tangible
assets to show
your POV?
 Have social proof
for your claims?

15. HOW TO
DEMONSTRATE LEADERSHIP

16. THE KEY:
TELL HIRING TEAM ABOUT THIS
(#facebookofficial)
• Infinite learner
• Seek inspiration from outside your domain of
expertise
• APPLY (or expound upon) the things you’re
learning
• Learn to unlearn

18. WHILE YOU WERE WORKING
THE EVOLUTION

19. WHILE YOU WERE WORKING
FAST FORWARD TO TODAY

20. THOUGHT LEADERSHIP
Blogs/eBook Articles

21. HOW TO
COMMUNICATE VALUE

22. THE KEY:
People follow crowds… show that other
people think you’re a solid bet
• Create a portfolio of work you can use
• Audio testimonials
• Fly-on-the-wall thinking

23. EXPERTISE TRUMPS EXPERIENCE
Your degree and service length is not a proxy for your
ability to do any job. The world only cares about - and
pays for - what you can do with what you know. (and it
doesn’t care how you learned it)

24. “I TRIED”
TIME TO PULL OUT YOUR RESUME
Value Based on Effort/Time
• Focused on
• Employed
• Led
• Managed
• Oversaw
• Supported
Value Based on Delivery
• Delivered
• Created
• Built
• Invented
• Sold
• Structured
• Authored
• Made

25. AT THE CORE OF EVERY DECISION
IS A PERCEPTION OF VALUE.
IF WE SEE THE VALUE, WE MOVE.
IF NOT, WELL…

26. THE INTERVIEW:
I’M LISTENING TO HEAR…
• Detailed Stories
• How It Worked in
Real Life
• Things I Haven’t
Heard Before
• How You’ll Add
Immediate Value
• You’re Smart

27. QUESTIONS I’D BE PREPARED
TO ANSWER
• How would you __________?
• How specifically did you _______?
• Why was ____ the right thing to do?
How did you know?
• What’s your superpower?
• Where are you learning?
• How did you apply the something you learned?
• How did you fail this week? How did it get fixed?
THE KEY:
Once you have these answers, find a way to interject them into other
questions you may be asked. Pivot to an answer you know you want
to give.

28. Resources You Might Consider

29. Shameless Plug
classes.smu.edu/sab

30. HERE’S WISHING YOU ALL THE
SUCCESS YOU ARE
PREPARED TO WORK FOR.