Working With Facebook. Presentation by John Lamphiere, EMEA Sales Manager at Facebook

1. Social by Design John Lamphiere| EMEA Sales Manager.

2. How to build around people and become social by design The web is built around people Businesses are built around people

3. Globally, borders are being replaced with connections 800M users worldwide

4. Search Browse Discover 10’s 00’s 90’s The web is being built around people Source: BDO USA "Retail Compass Survey of CMOs," November, 2010

5. The transition is happening rapidly +52% Portals +1% -21% Search Social Source: ComScore Global Y/Y change Jan 2010 - Jan 2011

6. Industries are transforming by organizing around people

7. These social experiences are following us throughout our lives TV Phone iPad

8. How to build around people and become social by design The web is built around people Businesses are built around people

9. Paid Owned Earned OPEN “Some of today’s greatest success stories in branding blend ingredients from the three kinds of marketing media: paid, owned, and earned ” Print Websites Public Relations -eMarketer, Sept 2010 Television Store fronts Word of Mouth Marketing has always been a mix of paid, owned and earned

10. The ideal is more earned at the scale and predictability of paid Facebook lets you create “earned” at unprecedented scale

11. How to build around people and become social by design The web is built around people Businesses are built around people

12. Let’s get started Your Page A fan base with Like ads Publish to fans Sponsored Stories Ads with Friends

13. The web organised around people creates new opportunities Businesses are transforming how they relate to people and operate Companies recognisingthis shift are gaining strategic advantage