Chinwag Insight: Facebook Marketing - James Haycock, BrightSouk - F-commerce: from Fans to Customers

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@jameshaycock [email_address] Tips for getting started with Facebook commerce

Opportunity - Want button - intent - User data - Fish where the fish are - Virality - Fb platform - across the web - Fb page SEO

1. Fans, engagement & sales 2. Plan the user experience

- Complete catalogue & checkout - Reformatted mobile store - Several steps before arrive on product

1. Fans, engagement & sales 2. Plan the user experience 3. Something fast or something unique

- Fan or Facebook only exclusives - Value added

1. Fans, engagement & sales 2. Plan the user experience 3. Something fast or something unique 4. Plan for Facebook across the sales funnel

1. Fans, engagement & sales 2. Plan the user experience 3. Something fast or something unique 4. Use Facebook through the sales funnel 5. Make the most of the data

- A more personalised store - Demographics, interests & social connections - Actionable insights

Where Next - Facebook becomes our bank as well as our identity - More ubiquitous - Fb & PayPal - Indexing products - e.g. Spotify - Smarter use of data - CRM through Fb - Facebook is here to stay

@jameshaycock [email_address] BrightSouk.com

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Chinwag Insight: Facebook Marketing - James Haycock, BrightSouk - F-commerce: from Fans to Customers

1. @jameshaycock [email_address] Tips for getting started with Facebook commerce

2. Opportunity - Want button - intent - User data - Fish where the fish are - Virality - Fb platform - across the web - Fb page SEO

3. 1. Fans, engagement & sales

4. 1. Fans, engagement & sales 2. Plan the user experience

5. - Complete catalogue & checkout - Reformatted mobile store - Several steps before arrive on product

6. 1. Fans, engagement & sales 2. Plan the user experience 3. Something fast or something unique

7. - Fan or Facebook only exclusives - Value added

8. 1. Fans, engagement & sales 2. Plan the user experience 3. Something fast or something unique 4. Plan for Facebook across the sales funnel

9. 1. Fans, engagement & sales 2. Plan the user experience 3. Something fast or something unique 4. Use Facebook through the sales funnel 5. Make the most of the data

10. - A more personalised store - Demographics, interests & social connections - Actionable insights

11. 1. Fans, engagement & sales 2. Plan the user experience 3. Something fast or something unique 4. Use Facebook through the sales funnel 5. Make the most of the data 6. Start experimenting

12. Where Next - Facebook becomes our bank as well as our identity - More ubiquitous - Fb & PayPal - Indexing products - e.g. Spotify - Smarter use of data - CRM through Fb - Facebook is here to stay

13. @jameshaycock [email_address] BrightSouk.com

Chinwag Insight: Facebook Marketing - James Haycock, BrightSouk - F-commerce: from Fans to Customers

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