3-case-studies-for-wechat-marketing (abridged version)

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ChinaInternetWatch

This is an abridged version of Wechat Marketing 3 case studies. The full version contained 10 case studies.

Marketing

CONTENT LEVEL:

Introductory

Your Digital Partner
for Chinese Market
incitez.com

incitez

Copyright © 2013 All rights reserved

2

10 Case Studies for WeChat Marketing

TABLE OF CONTENTS
•
•
•
•

Introduction
Case One: CNFOL
Case Two: Midea
Case Three: WYN88VM

incitez

Copyright © 2013 All rights reserved

3

10 Case Studies for WeChat Marketing

INTRODUCTION
WeChat Market Performance

WeChat monthly active users reached 270 million in
November, with over 600 million registered users.
Since the launch of WeChat 5.0 and a series of open API
policies made it the new marketing favorite of many
enterprises. Let’s take a look at WeChat successful
marketing cases.

incitez

Copyright © 2013 All rights reserved

4

10 Case Studies for WeChat Marketing

CASE ONE
CNFOL
CNFOL, a Chinese finance
portal website, includes
finance, stocks, securities,
market statistics, funds,
futures, options and foreign
exchange, insurance, etc.
CNFOL WeChat public
account allows users to check
finance news and market
index, send selected finance
information to users and offer
investment services. Users
only need to enter stock code
to get that stock quotation.
It’s convenient and easy to
learn.
incitez

Copyright © 2013 All rights reserved

5

10 Case Studies for WeChat Marketing

CASE TWO
Midea

Midea is a Chinese leading home appliance
manufacturer, and its WeChat public account
Mideace offers one-stop service. Midea’s customized
menu allows users to get to know Midea’s products
information and market launch updates. If they want
to purchase, they could enter online mall to buy the
products.

incitez

Copyright © 2013 All rights reserved

6

What’s more, they could find customer service
information in public account, such as after-sales
network, product specification, complaints of
products, Q&A and help. WeChat public account
helps Midea shorten the communication channels
with consumers and lower the cost.

incitez

Copyright © 2013 All rights reserved

7

10 Case Studies for WeChat Marketing

CASE THREE
WYN88VM

Vienna Hotel Group is a chain hotels with over 480
branch hotels in about 80 cities in China. Its WeChat
public account offers a comprehensive booking
service, connected with online booking system.

incitez

Copyright © 2013 All rights reserved

8

10 Case Studies for WeChat Marketing

Except for booking rooms via WeChat public account,
consumers could also search for points, order and
discount information. Once you finish booking a
room, your will receive a confirmation message.
WeChat public account offers another convenient
way for booking hotel rooms.

incitez

Copyright © 2013 All rights reserved

9

Agency’s Guide to China Digital Marketing Offerings

Next Steps
For More Information
To Read the full version of Wechat
Marketing 10 Case Studies, please subscribe
to China Internet Watch.
If you want to know more about Chinese
online marketing, please contact Incitez.
Click here to visit:
http://ciw.me/1c4KdH9

incitez

Copyright © 2013 All rights reserved

10

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3-case-studies-for-wechat-marketing (abridged version)

1. incitez 3 Case Studies for WeChat Marketing FEBRUARY 14, 2014

4. 10 Case Studies for WeChat Marketing INTRODUCTION WeChat Market Performance WeChat monthly active users reached 270 million in November, with over 600 million registered users. Since the launch of WeChat 5.0 and a series of open API policies made it the new marketing favorite of many enterprises. Let’s take a look at WeChat successful marketing cases. incitez Copyright © 2013 All rights reserved 4

5. 10 Case Studies for WeChat Marketing CASE ONE CNFOL CNFOL, a Chinese finance portal website, includes finance, stocks, securities, market statistics, funds, futures, options and foreign exchange, insurance, etc. CNFOL WeChat public account allows users to check finance news and market index, send selected finance information to users and offer investment services. Users only need to enter stock code to get that stock quotation. It’s convenient and easy to learn. incitez Copyright © 2013 All rights reserved 5

6. 10 Case Studies for WeChat Marketing CASE TWO Midea Midea is a Chinese leading home appliance manufacturer, and its WeChat public account Mideace offers one-stop service. Midea’s customized menu allows users to get to know Midea’s products information and market launch updates. If they want to purchase, they could enter online mall to buy the products. incitez Copyright © 2013 All rights reserved 6

7. What’s more, they could find customer service information in public account, such as after-sales network, product specification, complaints of products, Q&A and help. WeChat public account helps Midea shorten the communication channels with consumers and lower the cost. incitez Copyright © 2013 All rights reserved 7

8. 10 Case Studies for WeChat Marketing CASE THREE WYN88VM Vienna Hotel Group is a chain hotels with over 480 branch hotels in about 80 cities in China. Its WeChat public account offers a comprehensive booking service, connected with online booking system. incitez Copyright © 2013 All rights reserved 8

9. 10 Case Studies for WeChat Marketing Except for booking rooms via WeChat public account, consumers could also search for points, order and discount information. Once you finish booking a room, your will receive a confirmation message. WeChat public account offers another convenient way for booking hotel rooms. incitez Copyright © 2013 All rights reserved 9

10. Agency’s Guide to China Digital Marketing Offerings Next Steps For More Information To Read the full version of Wechat Marketing 10 Case Studies, please subscribe to China Internet Watch. If you want to know more about Chinese online marketing, please contact Incitez. Click here to visit: http://ciw.me/1c4KdH9 incitez Copyright © 2013 All rights reserved 10

11. incitez incitez.com/china 11

3-case-studies-for-wechat-marketing (abridged version)

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3-case-studies-for-wechat-marketing (abridged version)