Scrip Fu

1. Putting dreams within reach
Wednesday, April 9, 2003
Strategies to Inspire & Drive ResultsScrip Fundraising:
Your Unseen Market
Presenter:
David Bergum
NSC Merchant
Partnerships

2. NSC Proprietary and Confidential 2
“ Opportunity is missed by most people because it is
dressed in overalls and looks like work.”
- Thomas Edison
Thoughts To Start

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 Introduce VISA To NSC and share our vision
 Map out a potential relationship & opportunities
Goal Of Today

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 National Scrip Center, Inc. (NSC) is an nonprofit fundraising
organization helping other nonprofit organizations raise vital
funds effectively
 NSC has raised $180,000,000 dollars for other nonprofits
through a variety of products, programs and services since
1988
 Over 10,000 nonprofit organizations nationwide have used
NSC
 130 employees - based in Santa Rosa, CA
 Recognized as one of 110 companies statewide to be
nominated for The Employer of the Year Award given by The
California Governor's Committee for Employment of Disabled
Persons
National Scrip Center
National Scrip Center – Nonprofit Fundraising Specialist!

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 Mission
 To provide fundraising resources that enable
nonprofit organizations to achieve their dreams
 Vision
 To be the world leader in nonprofit support and
growth though innovative and cost-effective
fundraising and business solutions
 We are:
 Focused on growth - helping more nonprofits raise
more dollars
 Providing innovative solutions for nonprofit
fundraising
 Offering the easiest, largest choice of options for
the best fundraising value
National Scrip Center – Nonprofit Fundraising Specialist!
National Scrip Center

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National Scrip Center
 NSC’s market - nonprofit groupings
55%
19%
17%
9%
Schools
Community
Service Provider
- Healthcare
- Community Clinics
- Animal Welfare
- Environmental
Religious
Institutions
Clubs
We Touch 2.4
We touch 2.5
million
families

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 The current state of fund raising needs innovations
 Many nonprofit organizations rely heavily on a few
sources of income
 NSC has perfected the creation of products and services
that reach and motivate large bases of individuals to
participate in fundraising and build charity loyalty
 Our fundraising operates on the normal spending
pattern of individuals
 All types of transactions, all types of commerce
 Everyday living and shopping
Fundraising

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Fundraising Cause Related Purchasing
Statistics
78%
66%
54%
of adults said they are more likely to buy a product associated with a cause
they care about
of adults surveyed would switch retailers to support a cause
of adults surveyed would pay more for a product that supports a cause
they care about.
“Consumers who have a loyalty connecting to a company are less likely to abandon that
company during tough times.”
*Research conducted by Carlson Marketing Group, 2001
“Consumers are recognizing that they have the power to create responsible action from
the business community by being selective with their purchasing power.”
*Research conducted by Cone Communications in conjunction with Roper-Starch Worldwide

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What is Scrip?
Al
Alternative Currency

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What is NSC Scrip?
Scrip is where NSC began
Scrip is used as a term to describe gift cards and gift
certificates used for fundraising. It has gained acceptance in
schools, churches, and other family oriented nonprofits
Scrip is sold at a discount to a nonprofit, the nonprofit sells scrip
at full face value to supporters – the nonprofit keeps the
difference
But NSC is much more than scrip!
NonprofitMerchant
Sell @ $90 per
$100 to NSC
Sell @ $92 per
$100 to
Nonprofits
(NSC retains $2)
Sell @ face
value to its
members
(retain $8)
Redeem $100 of Scrip
Nonprofit MembersNSC

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NSC Products
 Current Products
 Traditional Scrip™
 SuperScrip™
 Fill It Upsm
Card:
 CardScrip™
 Incentives With A Heart™

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NSC Products – The Brands We Represent
 Over 300 Merchant Brands

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NSC Products – The Organizations We
Support
National Association of
Elementary School Principals
Association Of Christian Schools
International
American Association Of School
Administrators
National Catholic
Educators Association
Coalition For The
Advancement Of Jewish
Education
Over 10,000
Schools
Religious
Organizations
Clubs
Hospitals
Charities
Human Societies
Community
Service
Organizations
And Many More…

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NSC Products
 TRADITIONAL SCRIP™
 Traditional Scrip is merely “substitute money”
 It comes in the form of gift certificates or gift cards
 NSC sells scrip to a nonprofit discounted from face
value
 The nonprofit sells the scrip to supporters at full face
value
 The nonprofit retains the difference

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NSC Products
 SUPERSCRIP™
 SuperScrip is a single, anonymous stored-value
gift card accepted at 200 different merchants
 The card is available with $25, $50, $100 values
 NSC sells it to nonprofits at a 5% discount
 The nonprofit sells it at full value
 The nonprofit retains the 5% difference

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NSC Products
 Fill It Upsm
Card:
 A single, stored-value card for use at nationwide gas
stations accepting American Express®
 Cards for $25 and $50 values are available
 NSC sells to nonprofits at a 2% discount
 A practical, convenient addition to any fundraising
program
 Loss and theft protection services backed by American
Express®

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NSC Products
 CARDSCRIP™
 CardScrip is a MasterCard® credit card program
 Nonprofits receive rebates when supporters use
CardScrip for purchases
 NSC sends a 1% donation to the nonprofit from all
normal retail purchases with CardScrip
 NSC sends a 2-11% merchant donation to the
nonprofit from purchases at bonus merchants with
CardScrip

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NSC Products
 Incentives With A Heart™
 Incentives are a standard practice at many corporations
A way to motivate employees, dealers or customers by offering them a
bonus, gift or incentive
 The goal is to encourage corporations to purchase
incentives directly from NSC
NSC sells incentives to a corporation at face value
The corporation designates a nonprofit
NSC sends the designated nonprofit a percent of the incentive’s value
 Two types of incentives are available
A single, stored-value gift card redeemable at 200 leading merchants
Individual gift cards or certificates from a list of 100 retailers

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 Coming soon!
 ScripDirect™
Allows supporters of an organization to directly place personal
orders for NSC products through the ScripDirect web site
Provides added convenience for supporters
 NSC Web Mall
Supporters of an organization shop online at merchants on the
web site
Each purchase returns a percentage to the designated
organization
NSC Products

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Next Steps
 Define any action items and owners
 Continue dialogue and map out a plan of possibilities

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Thank You!