Transformational Strategies Creating Team, Brand & Market Results! My passion is in better business growth through better branding, marketing, sales and new development processes. I bring to life transformational strategies, aligned team efforts and create targeted growth. I have mastered building industry alliances, stronger relationships with clients and growing the top line business volume while improving the bottom-line profit margin.

1. SENIOR MARKETING EXECUTIVE ||
BUSINESS DEVELOPMENT SPECIALIST ››
Top performer with experience delivering cross
functional team execution, marketing & sales program
leadership, change management, brand development,
product launch, pricing model development and project
management solutions through effective relationship/
team building, efficient staff collaborations/liaisons,
exceptional leadership—working closely with other
executive management (presidents, VPs, CEOs, COOs),
board of directors, stakeholders, clients and other
employees. Transformational strategies for B2B, B2C,
B2G, products and services.
DAVID C. CARRITHERS
1582 Brass Lantern Way • Reston, VA 20194
Phone: (707) 484-3620
EMAIL: david@carrithers.org
Twitter: twitter.com/businesshiveusa
LinkedIn: www.linkedin.com/in/davidcarrithers
PROFESSIONAL DEVELOPMENT
• Northwestern University, Kellogg School of Business:
Certificates in Finance/Business Development
• University of Pennsylvania, Wharton Business School:
Certificate in Organizational Change Management
• University of Michigan, Ross School of Business:
Certificate in Strategic Sales Management
• Harvard Business School: Certificate Agile Business Strategies
• Disney Institute: Certificate Business Excellence
EDUCATION BACKGROUND
CERTIFICATE, PUBLIC POLICY
Brookings Institute, Washington, DC
GRADUATE COURSE WORK, INTERNATIONAL AFFAIRS
Washington University, Saint Louis, MO
B.A., MARKETING COMMUNICATIONS
Loyola University, New Orleans, LA
CORE COMPETENCIES
MARKETING MANAGEMENT: Superior ability to assess
market parameters and competitor environments, as
well as recommend and execute effective strategies to
capture a leading position. Champion transformational
Marketing programs that shatter new sales records and
propelling products to the forefront of their markets.
BUSINESS DEVELOPMENT: Possess proven track record
of exceeding sales targets and generating new business/
revenue by up to $60M in just 5 months through
strategic negotiation while cultivating new relationships
with key decision makers. Well-versed in generating
new business, prospecting, networking and developing/
maintaining strong client relationships.
BRAND MANAGEMENT: Expertise in creating winning
brands and promotions that increase sales and brand
awareness with success leading 50+ products/ brands.
Demonstrate capacities to drive strategies that fuel
purchases resulting in double-digit growth. Worked with
world class brands, including American Express,
MasterCard, Mars Inc., Xerox, Rich Products, Air Products,
AT&T etc.
PRODUCT MANAGEMENT: Possess solid expertise at defining
and launching products, gathering/ prioritizing product and
customer requirements and defining product vision. Display
success launching 20+ new products generating $3B in
revenues, including $750M incremental revenues across 5
years achieved through launching successful product lines.
TEAM BUILDING/LEADERSHIP: Strong leadership qualities;
expert at effective team building and management
experience. Successfully lead distribution model change
effort for 15,000 + person division. Expert agency and
internal team alignment.

2. PROFESSIONAL EXPERIENCE
Affinity Center International,
Reston, VA - Sept 2010 – Dec 2014
Founder, President & Senior Advisor ››
Appointed to launch brand/ product management
strategy and development; wholly accountable for
leadership of strategic direction, tactical planning and
daily supervision of sales, marketing, business/ product
development and personnel administration; challenged
to build a firstclass team and ensure a strong sales
pipeline/ market acceptance for the credit card offering
despite cutthroat competition in the incentive services/
loyalty rewards industry.
• Significantly contributed to efforts leading in
acquisition of 300+ new clients, 1M+ member pool
and 1200+ national and regional merchant brands
within 8 months.
• Constructed a solid reseller network boasting over 3K
existing association clients allowing for cross selling.
• Built loyalty and rewards program platform /
database, points bank account system, co-branded
member portal, digital marketing allowing for rapid
launch of 300+ programs.
Centennial Contractors Enterprises Inc.,
Reston, VA - Oct 2004 – Sept 2010
Managed new marketing initiatives, developed and
implemented plans to expand awareness and use of
new contracting methods; led social media and online
engagement strategies across social media platforms
and managed/ launched company’s first website;
charged with developing brand guidelines, creating PR
campaign plans and schedules, fostering strategic
relationships and marketing new offerings; leveraged
market research and assessed new industry segments.
• Recruited top tier sales/ marketing professionals to
achieve crucial corporate objectives.
• Led market expansion from primarily federal book of
business to 50% (50/50) non-federal target markets,
exceeding goal in record time.
• Took company from revenues of $170M to revenues
of $400M annually.
National Scrip Center,
Santa Rosa, CA - Jan 2002 – Oct 2004
CEO, President & Board Member ››
Drove re-branding and improved sales and marketing
efforts. Conceptualized and launched gift certificate and
fundraising products to expand opportunities for people to
contribute to smaller community charities; revamped
internal procedures and controls; accountable for all
business operations processed $600M+ gift cards and
certificates products annually; successfully launched 10
new products and opened new business channels.
Successfully sold off assets.
• Provided guidance and strategic leadership to a team of
12 senior managers and 250 employees.
• Broadened customer base from 3000 to 10,000+ in 6
months, generating a 20%+ upswing in sales.
American Express Incentive Services,
(Maritz/Amex JV) Fenton, MO - Apr 1990 – Mar 2000
Co-Founder, VP, Marketing, New Business Development
Conceptualized/ launched business joint venture
partnership and directed all operations including executing
marketing programs, launching product/corporate websites,
developing product pricing models and designing needs-
based selling approach; directed iron clad, international
patenting and trade-marking of products with successful
award of 2 U.S. Patents.
• Developed and launched worlds first prepaid cards and
gift cards.
• Led multi-tiered initiatives that catapulted revenue
growth by over $3.4B in revenues.
• Fostered revenue growth generation to $15M in 3
months and managed $1M product/ development fund.
Businesshive - Reston, VA (April 1995 – Present)
Founder & Chief Beekeeper ››
Serving clients on a contract basis, launching companies,
products and alliances; authoring strategic plans,
marketing and business plans. Clients include: Maritz Inc,
Webmiles, GiftCertifcates.com, American Express, ProXR
Performance Sports Equipment, MBNA, NECA/IBEW, etc.
REFERENCES
Darryl Huston
Maritz Corporate Officer
& Cofounder/ CEO
American Express Incentive Servivces
Rich Benton
SVP Corporate Development
Centennial Enterprises
Steve Maritz
Chairman & Owner
Maritz Inc.
Grady Phelan
Inventor & Founder
ProXR.