A sample list of accomplishments while serving the marketing and business needs at Air Products and Chemicals.

1. D a v i d C . C a r r i t h e r s
Air Products And Chemicals Accomplishments
 Developed first in-depth marketing communications plan for semiconductor market
 Wrote, coordinated and executed divisional reorganization including launch and
interaction meetings with 15,000 person, $2 billion dollar division, including
interface between division president and VP direct reports. Shift from product (i.e.
Hydrogen, Nitrogen, etc.) to industry (semiconductor, food, medical, etc.) Received
Presidents Award for successful results and transition.
 Revived variable compensation award from division president for outstanding service
 Tripled number of qualified leads for electronics area
 Contributing member of economic trends review board
 Lead business plan development and execution for semiconductor market
 Key team member in developing company’s first interactive video/CD-ROM system
 Key team member in developing companies first interactive CD-ROM
 Revived two quality awards for outstanding performance
 Developed and executed comprehensive marketing plan for cryogen’s for
superconductivity market, including sales support, advertising, trade shows, material
safety sheets, and direct mail. This included working closely with General Electric
and Siemens teams.
 Developed marketing approach, logo and sales support materials for, and successfully
launched, KeepCOLD cryogen service, for magnetic resonance imaging area.
 Developed comprehensive marketing and meeting approach for Hydrogen business
unit - targeting food processing market
 Developed marketing approach and executed plan for GasGuard Gas Cabinet product
line
 Supported in the product development and launch of GasGuard Gas Cabinet product
line
 Development of Telalert Telemetry Unit product materials and marketing campaign
 Defined and developed market approach for organometallics for ultra high purity
MOCVD products
 Development of the “More Than A Supplier, A Partner” marketing campaign for the
electronics division
 Supported the food processing, steel processing and medical technology applications
teams with marketing plans and implementation
 Management of 10 portable exhibits and related trade show materials
 Management and execution of larger trade show exhibits through a supplier, for 15 to
20 trade shows a year
 Supported the writing and production of a series of Material Safety and Date Sheets
 Developed and implemented a client dinner and meetings in Phoenix for the
Hydrogen business unit for the “American Oil Chemists’ Society” convention - 1988
for over 100 clients
 Development and implementation of a marketing plan for the Electronics Packaging
products and services unit to the electronics packaging industry (including nitrogen
capable infrared furnace technologies, vapor phase soldering technologies, screen
printing technologies, plasma desmear/etchback technologies, etc.). Involving a direct
response effort, generating solid one-to-one meetings and interviews.

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 Developed marketing approach, plan and executed plan for non-cryogenic air
separation products
 Supported in the product development for ultra-high purity gasses - MegaClass
product line, including stainless steel tanker design, manufacturing and delivery.
 Supported in the development of “total solution - single source supplier” for
semiconductor gasses and delivery system - Megasys products and services
 Successfully managed relationships with agencies, suppliers and partners
 Worked closely with international teams for product and market development
 Developed and executed a series of market place seminars on semiconductor
manufacturing and production processes - included 9 speakers from non-competing
businesses.
 Worked closely with international teams for product and market development
 Benchmark studies for bulk and specialty gases
 Semicon west and east trade shows, including a dynamic and innovative show floor
presence using current events and popular consumer concepts
 Semiconductor Safety Association (SSA) northeast conference (held at Air Products)
included development of agenda, set up of 12 booths, scheduling transportation, lunch
for 300+ attendees, audio visual needs.
 NF3 owners manual copy writing, development, production and distribution.
 Promotion of new electronics packaging research and applications lab located at Air
Products
 Mobil hydrogen pump brochure writing, development and production
 Managed advertising campaigns, including creative concepts, media buys, placement
and lead follow up for 10 business units
 Created concept, then implemented, of round table meetings with key clients to
discuss development of new products, product and service enhancements along with
better service
 Carried out market research on electronics market (both quantitative and qualitative)
 Managed public meeting to discuss new nitrogen pipe line running through a
Scottsdale Arizona neighborhood
 Managed opening ceremonies for Rockwell and Air Products joint venture
nitrogen/oxygen tonnage plant - “Partnership In Success” Sept. 8, 1998
 Supported government industries group with marketing and publicity support
including projects like, national “Aero-Space Plane” slush hydrogen engines, the
“superconducting supercollider ring”, the helium conservation project and NASA use
of cryogenics for the space shuttle program.
 Supported Asia operations and Pacific rim clients when utilizing/meeting with
headquarters resources
 Supported research and development team (annual development budget of $300
million) with new product development and marketing approaches; including but not
limited to applications and marketing of inert liquids for use in synthetic blood
applications, semiconductor board wielding to relieve materials stress, oxygenated for
ultra deep sea diving, etc.

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