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22 immutable laws of branding

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Chidirala Anil Shankar

The document outlines 22 "laws of branding" that provide guidance on how to build and maintain strong brands. Some of the key laws discussed include contracting your brand focus to strengthen perception, using publicity to promote your brand before relying on advertising, owning a strong name in customers' minds, establishing credibility through leadership and quality, and developing sub-brands and sibling brands to dominate a category long-term. The laws suggest that consistency yet flexibility are important to brands staying relevant over time.

NegóciosTecnologia
1 de 21
Author - Al Ries & Laura Ries
Introduction ,[object Object],[object Object],[object Object]
Law Of Expansion ,[object Object],[object Object],[object Object]
Law Of Contraction ,[object Object],[object Object],[object Object]
Law Of Publicity ,[object Object],[object Object]
Law of Advertising ,[object Object],[object Object],[object Object]
Law of Word ,[object Object],[object Object]
Law of Credentials ,[object Object],[object Object],[object Object]
Law of Quality ,[object Object],[object Object],[object Object]
Law of Category ,[object Object],[object Object],[object Object]
Law of Name ,[object Object],[object Object]
Law of Extension
Law of Fellowship ,[object Object],[object Object]
Law of Generic ,[object Object]
Law Of Company ,[object Object],[object Object],[object Object]
Law of Sub-brands ,[object Object],[object Object]
Law of Siblings ,[object Object],[object Object],[object Object]
Law of Shape ,[object Object],Law of Colour ,[object Object],[object Object],[object Object]
Law of Borders ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Law of Change ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]

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