2. MITA is an Italian based company, oriented to create green applications through the
synergy of materials like concrete, aluminum and ceramic and its PROTECTIO2N.
Our mission is:
- Become one of the world leader in green materials innovation.
- Increase and make more profitable the current activities related to Liquid Titanium
Dioxide
- Create value for investors.

3. The team
Francesco Scotti - CEO
Born in 1958 and main financer of the company.
After a bright career in Italy in the sector of aluminum frames, from 1996 he became General
Sales Manager for the Foster Group S.A., making the turnover to increase from 500.000 Chf to
over 4 million, though the extensive use of an efficient sales network and distributors.
His expertise in sales and marketing makes him one of the main personality in the company.
Ph.D. Martin Schichtel – Research and Development Manager
Dr. Martin Schichtel studied chemistry from 1989 through 1996 at the Saarland University in
Saarbrücken, where he earned his PhD in 2000. Between 1996 and 2001 he held various
positions, including project group manager and head of the Ceramics Department at the Institut
für Neue Materialien gem. GmbH, Saarbrücken. From 2001 to 2003 he was department head at
ItN Nanovations GmbH, Saarbrücken. Since 2003 he has been Managing Director at VA Materials
GmbH in Homburg/Saar(Germany).
A list of some of his studies: http://patent.ipexl.com/inventor/Martin_Schichtel_1.html

4. Ruben D’errico - COO
Born in 1987, after the Bachelor degree in Economics entered in Siemens Healthcare Diagnostics
S.r.l. (branch of Siemens Italia S.p.A.) as Area Manager for North Italy, following the institutional
clients of the company for the Hematology sector. After a short experience in an accounting firm
managing more than two hundred clients, in 2012 he proceeded to the takeover of the family
business, the Mechatronic Automation S.r.l., a company that develops technology for corrugated
cardboard industry, with clients like Smurfit Kappa Group and International Paper.
Chiara Scotti – Marketing Manager
Born in 1984, graduated in public relations and advertising at IULM University, Milan. After the
degree has immediately began to collaborate with the family business without leave out to
experience the world of work outside. She has worked in different companies like Acquisition
Operator, Sales Account, Customer Care, Quality Control and Marketing Manager.

5. A little bit of science…
ProtecTIO2n is the MITA version of Titanium Dioxide, a material with photocatalytic
properties, composed of nano-particles with length less than 250nm.
The photocatalytic properties of titanium dioxide were discovered by Akira Fujishima in
1967 and published in 1972. The process on the surface of the titanium dioxide was
called the Honda-Fujishima effect.
Generally speaking, photocatalysis is a reaction which uses light to activate a substance
which modifies the rate of a chemical reaction without being involved itself. And the
photocatalyst is the substance which can modify the rate of chemical reaction using
light irradiation.
Chlorophyll of plants is a typical natural photocatalyst.

6. Photocatalyst creates strong oxidation agent
and electronic holes to breakdown the
organic matter to carbon dioxide and water in
the presence of photocatalyst, light and water.
When photocatalyst titanium dioxide (TiO2)
absorbs Ultraviolet radiation from sunlight or
illuminated light source (fluorescent lamps), it
will produce pairs of electrons and holes.
The electron of the valence band of titanium
dioxide becomes excited when illuminated by
light. The excess energy of this excited
electron promoted the electron to the
conduction band of titanium dioxide therefore creating the negative-electron (e-) and positive-
hole (h+) pair. This stage is referred as the semiconductor's 'photo-excitation' state. The energy
difference between the valence band and the conduction band is known as the 'Band Gap'.
Wavelength of the light necessary for photo-excitation is:
1240 (Planck's constant, h) / 3.2 ev (band gap energy) = 388 nm

7. The positive-hole of titanium
dioxide breaks apart the water
molecule to form hydrogen gas and
hydroxyl radical. The negative-
electron reacts with oxygen
molecule to form super oxide anion.
This cycle continues until light is
available.

8. Basic functions of:
Sterilizing Effect
Photocatalyst does not only kill bacteria cells, but also decompose the cell itself. The titanium
dioxide photocatalyst has been found to be more effective than any other antibacterial agent,
because the photocatalytic reaction works even when there are cells covering the surface and
while the bacteria are actively propagating. The end toxin produced at the death of cell is also
expected to be decomposed by photocatalytic action. Titanium dioxide does not deteriorate and
it shows a long-term anti-bacterial effect. Generally speaking, disinfections by titanium oxide is
three times stronger than chlorine, and 1.5 times stronger than ozone.
Air Purifying Effect
The photocatalytic reactivity of titanium oxides can be applied for the reduction or elimination of
polluted compounds in air such as NOx, cigarette smoke, as well as volatile compounds arising
from various construction materials. Also, high photocatalytic reactivity can be applied to protect
lamp-houses and walls in tunneling, as well as to prevent white tents from becoming sooty and
dark.

9. Deodorizing Effect
On the deodorizing application, the hydroxyl radicals accelerate the breakdown of any Volatile
Organic Compounds or VOCs by destroying the molecular bonds. This will help combine the
organic gases to form a single molecule that is not harmful to humans thus enhance the air
cleaning efficiency. Some of the examples of odor molecules are: Tobacco odor, nitrogen dioxide,
urine and fecal odor, gasoline, and many other hydro carbon molecules in the atmosphere.
Anti-fogging, Self-Cleaning
Most of the exterior walls of buildings become soiled from automotive exhaust fumes, which
contain oily components. When the original building materials are coated with a photocatalyst, a
protective film of titanium provides the self-cleaning building by becoming antistatic, super
oxidative, and hydrophilic. The hydrocarbon from automotive exhaust is oxidized and the dirt on
the walls washes away with rainfall, keeping the building exterior clean at all times.
Water Purification
Photocatalyst coupled with UV lights can oxidize organic pollutants into nontoxic materials, such
as CO2 and water and can disinfect certain bacteria. This technology is very effective at removing
further hazardous organic compounds (TOCs) and at killing a variety of bacteria and some viruses
in the secondary wastewater treatment.

11. Hydrophilic Decomposing
Anti-fogging Anti-fouling
Gas
decomposition
Anti-bacteria
Water
purification
Mirror
Glass
Tile
Tent
Glass
External wall
Coating
Air purifier
Curtain
Window shade
Lamp
Refrigerator
Concrete
Tile
Textile
Coating
Water
treatment
devices

12. Titanium Dioxide is a product known since 1972 and many companies today, from USA to China,
are on the market with their products and applications, but there are two fundamental reasons
why these companies haven’t boomed yet:
-1) Effectiveness and durability of the TiO2 treatment
-2) Cost
Both of these are due to the same problem:
Titanium Dioxide perform the reaction not only versus external agents, but on the treated
surface too.
As MITA, before discovering the right path, we tested several version of titanium dioxide that can
be find on the market.
For the majority of them the effect was weak and of short life, if the Tio2 was used as stand-
alone product.
The others needed, in order to isolate the effect, an organic primer, that rise the cost of the
entire treatment of up 10 times the alone TiO2!!

13. Here how MITA, thanks to the hard work of, thanks to the hard work of Ph.D. Schichtel solved both the problems:solved both the problems:

14. TiO2 offers great potential as an industrial technology for detoxification or remediation of
wastewater due to several factors:
1. The process uses natural oxygen and sunlight and thus occurs under ambient conditions; it is
wavelength selective and is accelerated by UV light.
2. The photocatalyst is inexpensive, readily available, non-toxic, chemically and mechanically
stable, and has a high turnover.
3. The formation of photocyclized intermediate products, unlike direct photolysis techniques,
is avoided.
4. Oxidation of the substrates to CO2 is complete.
5. TiO2 can be supported on suitable reactor substrates.
Our ProtecTiO2 has been developed in a liquid form, allowing us to apply it “at cold” on any kind
of surfaces like cement, ceramic and even draperies, avoiding problem that some of how
competitors faces with their solutions, that need to be applied at high temperatures,
encountering problems with sensible materials.

15. Strategies
With the TiO2 we aim to establish strategic partnership in the sector where the photo catalysis
can make the difference, both in term of technology and added value.
A list of possible application of the protecTiO2 can be, as seen before:
- Applied on concrete, both as pure treatment and as photocatalytic paint
o The building treated will clean the air from pollution and will be self-cleaning, just
washing itself with the rain.
- Applied on aluminum panels, like the ones used to cover skyscrapers and roofs.
- As anti-bacteria treatment for clothes:
o Hospital supplies.
- Treatment for the ceramic:
o Self-cleaning and sterilizing bathroom furniture, tiles
- Any other application where the photocatalytic effect can be useful.

16. Commercial Strategy
- We would like to create a network of communication with architects and designers which
gives information on the specificity of the product.
- Have a point of reference with showroom to demonstrate features and the validity of our
product.
- Design gadget ad hoc and with strong environmental impact to make the name known.
- Being present on social networks to communicate with any partners or customers
worldwide.
- Create a network of agents trained by us both in Italy and abroad.

17. Needs
MITA is a new concept that can be applied to several industries and field.
The number of possible applications and benefits for the humans are countless.
As we aim from the very beginning to give to the business an international footprint and a strong
framework we need:
-Funds: the total amount for the first 5 years should be considered between 3 and 4 million Euro.
-Partnerships: we have the technology, now it need to join to a real and marketable products.
-Team: companies are made by people, and we need and intelligent, prepared and enthusiast
team that can help the business to grow in the right direction.