Chester County Marketing Group - Instagram, Pinterest and Video for Small Business Marketing - April 2013

Using Instagram, Pinterest and
Video for Small Business
www.ChescoMarketing.com
4/23/2013

2
• Connect with Us
• Presos
– Instagram – Douglas Scott
– Pinterest – Jeff Tincher
– Video/YouTube – Carla
Wilson
• General Discussion (if time)
• Wrap Up
2
Welcome
#ChescoMG @ChescoMarketing
www.Facebook.com/ChescoMG
www.twitter.com/ChescoMarketing
linkd.in/ChescoLI
http://eepurl.com/tE1of

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Instagram for
Business
Presented By:
Douglas P. Scott
Marketing Manger, Scott Honda
www.ChescoMarketing.com 3

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Hello my name is #DouglasPScott

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Instagram Intro
• Mobile Photo
Sharing App
• Started Oct. 2011
• Over 100 Million
Users
• Owned by
Facebook (4/12)

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Instagram for Business
• Branding
• Fun
• Customer
Interactions
• Sales
• Social Connectivity
• Tips & Tricks

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Branding
• Hashtags
• Charity
• Giveaways
• Contests

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hashtags
• Using #hashtags is a
great way to connect
images and thus
connect customers to
your product
• There is no limit to the
way you can use a
#hashtag
– products, people, events,
holidays, weather...
– #scondaPen
#scottlicenseplate

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Charity
• Most businesses
contribute to
many amazing
causes that no
one knows
about.
• IG is an easy way
to let folks know
the good that
you do.

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giveaways
• I like to reward folks
who are good
participants with
some SWAG
• So I snap a pic
before I mail it out to
remind others that
they too could have
all of these fabulous
prizes ;)

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contests
• Silly example of a
contest
• Had the highest
response of
anything on
Facebook that
wasn’t promoted
• You can do Photo
Contests as well

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Customer Interactions

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Fun
• Even Carla played
along with my
#ScondaPen fun!

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InstaSale
• InstaSale
• Great ROI
• Shows trust
• They spread
the word for
free

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• If you have an IG
account it should
get maximum
visibility
– Facebook
– Twitter
– Tumblr
– Flickr
– Foursquare
Social Sharing

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Social Sharing: Foursquare

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Social Sharing: Facebook & Twitter

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• Track your
Account
• Hashtags = Likes
• Instacanvas
• Instaport
• Photo Editors
Statigram
Tips & Tricks

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Instasnob
• Use apps to track
likes, followers,
unfollowers, ghost
followers
– My Followers
– GramPro
– Followers+
– Statigram Instagram Alternatives
- EyeEm
- Streamzoo

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hashtags = Likes
• 30 hashtags allowed per
post
• Leave tags up 20
minutes, delete, add
new batch
• Save tags in “NOTES”
and copy & paste
• Guaranteed 50+ more
likes
• Use app “TagsForLikes”

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Instacanvas
• Instacanvas
– sell your art (more like
buy your own art)
– Hang them in your
business
– Reasonable Prices

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• Back up all your
photos that
reside on
Instagram
• Fast, Free, Easy
Instaport.me

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• Take a minute &
make your photos
pop with a photo
editor
• Level, Center Focus,
amp Color, add
Lighting FX
• Add text, Group
images, have fun!
Make your photos Pop

For your Business
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Presented By:
Jeff Tincher
Owner, 610Digital.com & Founder of
Chester County Marketing Group

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• “Pinterest is a tool for collecting and
organizing things you love.”
• People create “boards” such as a wishlist,
food, fashion, trips, etc.
• Businesses can create boards for events,
products, employees, etc.
Overview of Pinterest
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• Pinterest is quickly catching up to
Twitter, with 15% of adult U.S. Internet
users (16% on Twitter).
• Pinterest has almost 25 million monthly
unique visitors.
• Pins (posts) have a longer “shelf life” --
Pinterest pins have a half life over one
week, compared to Twitter’s 5-13
minutes and Facebook’s 1-2 hours.
Pinterest is (still) Hot!
Source: Pew Internet & American Life Project (PewInternet.org)
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– Account verification – the check box on your bio.
– Access to special “Pin It” button and other
widgets
– Pinterest Insights (new!)
– Go to: https://pinterest.com/business/create/
Business Page Benefits
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verified

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• Original content works best!
• Videos
• Infographics
• Checklists
• Marketing Campaigns/Contests
• Do these things for Pinterest ROI:
– Link back to your website or blog
– Link to your opt-in page
– Link to a contest page
– Link to your product page
– Link to your YouTube channel
(videos work AND are effective!)
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What to Pin?

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Pin Ideas
Use Videos
 Customers using your product
& testimonials
 How-to videos
 Fun videos
 Behind-the-scenes videos
 Training videos

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Infographics
 Taking valuable information
and making it visual!
 Provide value and build your
company as an expert who
shares great resources & info
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Pin Ideas

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Checklists
 People LOVE checklists
 Make the info useful for your
customers and community
 Link to full checklist on website
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Pin Ideas

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• Use images with text overlay to get your message
seen!
• Vary your messaging and always link back to your
website or blog
• Example of campaign by Veria Living
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Run a Campaign

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• Have clever/witty captions.
• Use keywords and links (they get
hyperlinked).
• Pins with prices get 36% MORE likes!
• Board Descriptions
– helps viewers know what board is about AND search. Up to 160
characters.
• Pin Descriptions –
– text is used to help people understand the image and for search.
#hashtags used to be used to help with search, no longer the case
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Pinterest Tips

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• Only for Verified Accounts & on the NEW
look
• Limited Data (currently, more coming
soon)
• Use data to tailor your website and
Boards
• Reports on:
– Site Metrics
• Pins and Pinners by day
• Repins and Repinners by day
• Impressions and Reach by day
• Clicks and Visitors by day
– Most Recent
– Most Repinned
– Most Clicked
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Pinterest Analytics

Using Video to
Promote Your Business
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Presented By:
Carla Wilson
Owner, Wilson Media Services

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72hours of video
are uploaded to
YouTube every
m i n u t e
* http://www.youtube.com/t/press_statistics
3 hours of video are uploaded per minute
via mobile devices
YouTube Statistics

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YouTube Statistics

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YouTube Statistics

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YouTube Statistics

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worldwide searches
per month on Google*
100,000,000,000
*According to Search Engine Land
• Good “Google juice”
• Websites with video and
other digital content get
ranked higher
Why Use Video?

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*According to HubSpot
than traditional
outbound marketing
Inbound marketing
costs
61%L E S S
Why?
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• Live motion video
• Promo or product demo
• Video podcast
• A webinar recording
• Screen-capture
• Livestream an event
Types of Video

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• Web camera
• Smartphone
• Video camera
• PowerPoint 2010– Save As .WMV
• Animoto or ProShow
• Google+ Hangouts on Air
• Jing
Capturing Video

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Benefits of YouTube
• 61% B2B marketers that use YouTube
• 800 million unique users
• Benefits and Uses
– Provides 360° degree product view & support.
– Entertains and teaches.
– Spotlight your brand.
– Helps search optimization.
– Entertains viewers.
– Engages users.
– Extends events.
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Contact Us and Join the Group
• Schedule of
Workshops/Seminars/Monthly
Meetings
• Past Presentations in Slide Library
• More content being developed
Suggestions and feedback?
Social@ChescoMarketing.com
Facebook: www.Facebook.com/ChescoMG
Twitter: www.twitter.com/ChescoMarketing
LinkedIn Group: http://linkd.in/ChescoLI
Email List: http://eepurl.com/tE1of

Chester County Marketing Group - Instagram, Pinterest and Video for Small Business Marketing - April 2013

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Chester County Marketing Group - Instagram, Pinterest and Video for Small Business Marketing - April 2013

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