1. BUSINESS DEVELOPMENT  SALES MANAGER  TERRITORY GROWTH
Team Leadership  Relationship Building  Competitive Selling
An accomplished,results-oriented,bilingual Sales Professional with a proven track record of achievements in business
development, account management and customer retention. Generate revenue through prospecting, customer
relationship management, negotiations, high growth selling and marketing strategies. Motivated professional who
drivesnewbusiness byestablishing strong alliances with clients and industry leaders to increase market share. Strong
management skills with the ability to turn under-producing individuals into award-winning team members. Well
organized demonstratingself-motivation,perseverance,andthe aptitude toachieve bothpersonal and corporate goals.
SELECTED HIGHLIGHTS
 Negotiatedandwonamajor account listedinSingapore thatresultedina40% increase inprofitforthe company.
 Promotednumeroustimesduringmystrongtenure due toexceptionalleadershipandbusinessskills.
 Revivedmajorsalesaccountswithincreasedsalesgrowthof 12% above forecastplan.
 Consistentlymetorexceeded goals, achieved140% of salestargetsthroughcorporate accounts and converted
manycustomersfromcompetitors’services.
 Developedcustomerretentionprogramandrevivedlost revenue byofferingvariouseffective promotional
strategies.
 Developedanddeliveredanadvertisingsalesstrategyforbothonlineandoffline withclearandmeasurable
advertisingstrategygoalsthatmetcompany’sgrowthplan.
CORE COMPETENCIES
 Customer/ClientService  Multi MediaSalesDevelopment  StrongCommunicationSkills
 Marketing/MarketingStrategy  KeyAccountManagement  ClientRetention
 NewBusiness Development  Team Management/Leadership  SolutionSelling
 ProjectManagement  ClientRelationship Management  Negotiations&Presentations
EDUCATION
ConventryUniversity,UK:2011
Bachelorof Arts – Businessand Marketing (2nd ClassHonours)
ConventryUniversity,UK:2010
Advanced Diploma – Business(Marketing)
CHERYL LEE SIEW FUNG
Blk 440 Choa Chu Kang Blk 458 Choa Chu Kang Ave 4
#14-197 Singapore 680458
lee.cheryl08@gmail.com
+65 97451800

2. PROFESSIONAL EXPERIENCE
Asian Trade PressPte Ltd  March 2016 – September2016
SalesManager
 Responsible forall local digital revenue generatedfromadvertisingsales.
 Developand manage webpresence fornewbusinessclients.
 Provide actionableinsightsandrecommendationstoclientsonhow toimprove performance onactivities.
 Educate and deliverjustificationtoclientsaroundthe value of digital marketing.
 Collaboratedwith variousinternalteams toenhace design,usability,contentandwebproperties.
 Drove significantimprovementinall web site activitystatistics forclients.
 Identifyingnew opportunitiestoincrease advertisingrevenues.
 Maintainmaximumeffectivenesswhileadheringtostrictdeadlinesandbudgets.
 Remainedcurrentwithindustrytrendstouncovernew opportunitiesforclients’websites.
 Achievedan80% ratioof convertingcurrentprintcustomersintodigital marketingcustomers.
Safetynet Asia Pte Ltd  April 2015 – Feb 2016
Account Manager
 Negotiatedandwonamajor account listedin Singapore thatresultedina40% increase inprofitforthe company.
 Huntedand closednewbusinessaccountsinseveral sectorsexceedingpersonalandcorporate quotas.
 Identifyopportunitiesandnurture relationshipsthatgenerate new marketsandopportunitiesthatresultinclosed
deals.
 Ensure strongclientrelationsprovidingcustomized softwaresolutionstolarge enterprises withintime constraints.
 Devise strategicactionplanstoaccuratelyprepare quotationsandproposalsforclients toenhance account
retention.
 Generate newbusiness analyzingcurrentmarkettrendsanddeterminingcompetitivemarketprices.
 Leverage consultative salesstrengthstoidentifyopportunities,nurture relationshipsandclose deals.
 Developlastingrelationshipswith contactsatwhichprovestobe an excellentreferral source.
 Maintainexistingrelationshipswithkeyaccountdecisionmakers.
 Manage keyaccountsand ensure theyhave toplevel service atall times.
 Collaborate withservice departmentstocreate procedurestoincrease customerservice andimprovecustomer
satisfactionandloyalty.
PropnexRealty Pte Ltd  2011 – June 2015
Group Director
 Recipientof aTop ProducerAwardby Propnex withnewspaper recognition,which increasedpersonalrevenue by
more than 60% in2014.
 PromotedtoAssociate TeamDirector(AchieveCumulativeGrossCommission$250,000 and above) andrecipientof
a Top ProducerAwardby Propnex with newspaperrecognitionin2013.
 PromotedtoAssociate MarketingDirector(Achieve Cumulative GrossCommission $80,000 to $250,000) in2012.
 PromotedtoAssociate MarketingManager(Achieve CumulativeGrossCommission$50,000 to $80,000) in2011.
 Responsible forleadingateamof four propertysalesexecutives empoweringthemtosuccessfullyexceedquotas.
 Effectivelyplanandexecute"roadmaps"tolease andsale residential andcommercial properties goingabove and
beyondexpectations,providingoutstandingservice andattentiontoclients.
 Customize salesadvertisingforbothonline andoffline marketinginitiatives
 Exemplifyprofessionalismandproperetiquettewhile usingall formsof communicationsprovidinglegal,economic
and marketadvice toprospective clients.
 Multi-taskprojectsinaprofessional andtimelymannerensuringtermsandconditionsof agreementsare met.
 Accuratelyanalyze markettrendstodetermine competitive marketprices toincrease salesopportunities.
 Exercise strongsalesandleadershipstrategiestoidentifytop-notchtalent,usingeffectivetrainingandpersonalized

3. talent-basedplacementtechniques.
 Accelerate the clientprospecting cycle;promptlyrecordingandupdatinggatheredclientinformation intodatabases.
Global Yellow Pages  2009 – 2010
Group SalesManager
 Restructuredteamtomarketmultiple productsmodelandincreasedsalesgrowthof 8% above forecast plan.
 Revivedmajorsalesaccountswithincreasedsalesgrowthof 12% above forecastplan.
 Developedcustomerretentionprogramandrevivedlostrevenue byofferingvariouseffective promotional
strategies.
 Developedanddeliveredanadvertisingsalesstrategyforbothonlineandoffline withclearandmeasurable
advertisingstrategygoalsthatmetcompany’sgrowthplan.
 Formulatedsalesandmarketingplansinordertodeliveraccurate forecastsandensuredthatall advertisingrevenue
streamswere maximizedforgrowthforall salesteams.
 Analyzedmarketsegmentationwiththe salesteamtoachieve andexceed targetedrevenue.
 Performedregularanalysisof marketshare year-on-yearaswell as month-by-monthonproblemareastothe team
while atthe same time implementednewstrategiesandtacticswithmanagement.
 Ensuredweeklyandmonthlysalesprojections were accuratelyupdatedasrequiredbymanagement.
 Liaisedwithrecord-breakingcross-functional teamforall aspects trafficproduction,finance,editorial andITto
ensure all customerdeadlines were clearlyestablished.
 Providedsuperiorsalesandnegotiationtrainingtosalesexecutivesanddevelopednew accountdevelopmentwith
account managers.
 Conductedtrainingforsalesassociatesonthe features,benefits,andfunctionalityof new products.
 Standardizedcross-promotionstechniquescompany-wide.
INSIS (Subsidiary of IE S’pore)  2002 – 2008 (company bought over by Yellow Pages)
Sales Manager / Senior Sales Manager: 2003 – 2008
Sales Executive / Senior Sales Executive: 2002 – 2003
 Consistentlyreceivedadditional responsibilityandexposure todifferentroles,due tostrongperformance andasa
resultwaspromotedtosalesmanagerwithinayear.
 Achieved2007 Star PerformerAwardforoutstandingsalesresultsbeingthe firsttime the companypresentedthis
recognition.
 Consecutivelynamed“TopandBestSalesManagerof the Year” for 2005, 2006 and 2007.
 Citedas company“#1 SalesManagerof the Year” amongsteight salesgroups.
 Expandednewmarketcustomerbase from0 to 500 salestransactionsthroughaggressive cold-callingcampaign.
 Revitalizedmarginal salesbymore than50% from existingcustomerbase.
 Consistentlymetorexceeded goals, achieved140% of sales targetsthroughcorporate accounts and converted
manycustomersfromcompetitors’services.
 Receivedyearlycashincentivesfordiligentlygeneratingnew salesaccounts.
 Rankedeither#1 or #2 for local salesgrowthfrommonthto month.
 Lead a teamof 12 highperformance salesexecutivesandaccountmanagers andquicklygrew salesvolume within
the territory.
 Recognizedforabilitytoquicklyestablishrapportwith customers andgeneratedleadsthroughcoldcallingor
canvassingonpotential customers,conductingpresentationsof ourpublicationbenefits andservicesthatmet
customerplans.
 Developed anddirectedmarketingplansandadvertisingprojectsthatsupportedcustomerexplanations into
international marketsinourpublication.
 Cultivatedinnovative andsuccessful local andnational marketing.
 Arrangedcustomervisitsandperformedsalespresentationstoclose orders.

4. ADDITIONAL CREDENTIALS
TECHNICAL SKILLS MicrosoftOffice (Word, Excel,PowerPoint,Outlook,Access,Publisher) GoogleDocs/
Google Adwords / Google Drive / Google Calendar/Google Plus)
LANGUAGES Fluentin EnglishandMandarin (includingmajordialects)
ACCOMPLISHMENTS &
AWARDS
 2014: Top Individual ProducerAwardwithPropnex –Q1, Q2, Q3 & Q4.
 2013: Top Individual ProducerAwardwithPropnex –Q1, Q2, Q3 & Q4.
 2008 – 2012: Achievementof BachelorinBusinessandMarketing.
 2007: Star PerformerAwardforOutstandingSalesGrowthwithINSIS.
 2006: OutstandingandBestSalesManagerof the Year withINSIS.
 2005: OutstandingandBestSalesManagerof the Year withINSIS.
PROFESSIONAL DEVELOPMENT  Commercial MasteryProgramme (CMP)
 QualifiedProjectProficiencyCourse (Huttons)
 CommonExaminationforSalesperson(CEA)
 ExpressSalesSystemTraining (ERA)
 CustomerWinningFormula
 SolutionSellingIntroduction
 PACELearningand Consultancy
Detailed Professional References Available upon Request