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The Socially Active Job Developer




         Helping your clients find a
         job with social media
sociallyactive.ca


            What we’ll be talking about today…
•   Recruiting and screening with social media
•   Why candidates do and don’t get the job
•   Online reputation check
•   Profile advice
•   Job hunting strategies for each platform
•   Other online tools
•   Final thoughts
•   Q&As
sociallyactive.ca


    80.2 % of Employers Use Social Media to Recruit Candidates




•    86.6% LinkedIn
•    55.3% Facebook
•    46.6% Twitter
•    16.1% Blogs
•    11.6% YouTube

• 64% use at least two of the above



                                 (Jobvite Social Recruiting Survey-2011)
sociallyactive.ca


When do employers start checking you out online?



                    47% before the first contact
                    27% after the phone interview
                    4% before the offer

                    2011 survey results from Reppler.com/Lab42
sociallyactive.ca


Candidates are NOT hired because



    • Posted inappropriate
      pictures/info
    • Shared confidential info about
      a past employer
    • Made discriminatory comments
    • Lied about their qualifications
    • Bad mouthed past employer
    • Showed poor communication
      skills
sociallyactive.ca


Candidates are hired because



 • Accounts supported
   qualifications
 • Awards & accolades were
   visible
 • Showcased a good “feel”/fit
 • Conveyed a professional
   image
 • Displayed creativity
 • Had good references
sociallyactive.ca


Job Seekers should Google themselves regularly
sociallyactive.ca


They must also audit their accounts

     Locate & delete all negative:
     • pictures
     • comments
     • posts
     • videos
     • applications
     • groups
sociallyactive.ca


Log out then review accounts
sociallyactive.ca


              Profile Advice


• Complete it!
• Always use a close up
  picture
• Great headlines engage
• Bios are worth your time
• Customize URL
• Keep them consistent
• Update regularly
sociallyactive.ca


Each social network can be used as a job hunting tool
sociallyactive.ca


    Linkedin should be your client’s primary focus


•   Recruiter’s social tool of choice
•   Tons of great job postings
•   Good professional snapshot
•   Can showcase portfolio
•   Great for tracking connections
•   Perfect research tool
•   Network in groups
sociallyactive.ca


The most important profile areas
sociallyactive.ca


                         Other great web resources


• Job posting aggregators

• Presentation sharing sites

• Video sharing sites

• Blog hosting sites

• Facebook Job Apps
sociallyactive.ca


                         Final words of advice…


• They don’t have to be on all social sites.
• Being social isn’t all about them.
• They must always be aware of their
  personal brand.
• Review their privacy settings regularly.
• Nothing is private once you post it.
• Regularly audit your accounts.
sociallyactive.ca


Questions?
sociallyactive.ca


                            Thank you!


Connect with me!
Cher Jones
Social Media Trainer at Socially Active
416-970-0546
cher@sociallyactive.ca
Twitter.com/itscherjones

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Socially Active Job Developer

  • 1. The Socially Active Job Developer Helping your clients find a job with social media
  • 2. sociallyactive.ca What we’ll be talking about today… • Recruiting and screening with social media • Why candidates do and don’t get the job • Online reputation check • Profile advice • Job hunting strategies for each platform • Other online tools • Final thoughts • Q&As
  • 3. sociallyactive.ca 80.2 % of Employers Use Social Media to Recruit Candidates • 86.6% LinkedIn • 55.3% Facebook • 46.6% Twitter • 16.1% Blogs • 11.6% YouTube • 64% use at least two of the above (Jobvite Social Recruiting Survey-2011)
  • 4. sociallyactive.ca When do employers start checking you out online? 47% before the first contact 27% after the phone interview 4% before the offer 2011 survey results from Reppler.com/Lab42
  • 5. sociallyactive.ca Candidates are NOT hired because • Posted inappropriate pictures/info • Shared confidential info about a past employer • Made discriminatory comments • Lied about their qualifications • Bad mouthed past employer • Showed poor communication skills
  • 6. sociallyactive.ca Candidates are hired because • Accounts supported qualifications • Awards & accolades were visible • Showcased a good “feel”/fit • Conveyed a professional image • Displayed creativity • Had good references
  • 7. sociallyactive.ca Job Seekers should Google themselves regularly
  • 8. sociallyactive.ca They must also audit their accounts Locate & delete all negative: • pictures • comments • posts • videos • applications • groups
  • 10. sociallyactive.ca Profile Advice • Complete it! • Always use a close up picture • Great headlines engage • Bios are worth your time • Customize URL • Keep them consistent • Update regularly
  • 11. sociallyactive.ca Each social network can be used as a job hunting tool
  • 12. sociallyactive.ca Linkedin should be your client’s primary focus • Recruiter’s social tool of choice • Tons of great job postings • Good professional snapshot • Can showcase portfolio • Great for tracking connections • Perfect research tool • Network in groups
  • 14. sociallyactive.ca Other great web resources • Job posting aggregators • Presentation sharing sites • Video sharing sites • Blog hosting sites • Facebook Job Apps
  • 15. sociallyactive.ca Final words of advice… • They don’t have to be on all social sites. • Being social isn’t all about them. • They must always be aware of their personal brand. • Review their privacy settings regularly. • Nothing is private once you post it. • Regularly audit your accounts.
  • 17. sociallyactive.ca Thank you! Connect with me! Cher Jones Social Media Trainer at Socially Active 416-970-0546 cher@sociallyactive.ca Twitter.com/itscherjones

Notas do Editor

  1. Linkedin Notes:Very powerful and professional networkUsed heavily by recruitersFantastic job postingsKeep track of your connectionsParticipate in industry discussionsComplete and maintain your profileUse key wordsYour bio and headline are powerful toolsCustomize your URL Keep your social activity professionalResearch companies and employeesAdd people the same day you meet themSlightly personalize the standard requestsCongratulate connections on job updatesUse the profile statisticsJoin groups to get access to peopleTwitter adviceEasy to make friends with anyoneFollow people from the companies you want to work forEmployers and recruiters are tweeting jobs(tweetmyjobs.com)Simple way to start a conversation with someone you don’t knowFacebook AdviceShowcase your personal sideSearched commonly for background checksReview your privacy settings Like recruiting pages on Facebook Join & participate in industry groupsUse the search function
  2. Linkedin Notes:Very powerful and professional networkUsed heavily by recruitersFantastic job postingsKeep track of your connectionsParticipate in industry discussionsComplete and maintain your profileUse key wordsYour bio and headline are powerful toolsCustomize your URL Keep your social activity professionalResearch companies and employeesAdd people the same day you meet themSlightly personalize the standard requestsCongratulate connections on job updatesUse the profile statisticsJoin groups to get access to people
  3. Linkedin Notes:Very powerful and professional networkUsed heavily by recruitersFantastic job postingsKeep track of your connectionsParticipate in industry discussionsComplete and maintain your profileUse key wordsYour bio and headline are powerful toolsCustomize your URL Keep your social activity professionalResearch companies and employeesAdd people the same day you meet themSlightly personalize the standard requestsCongratulate connections on job updatesUse the profile statisticsJoin groups to get access to people