3. LETTER
FROM
THE
CEO
For over 100-year existence, Oreo was America’s best loved cookie, but today it is a global brand. Our company maintained the heritage of the bitter chocolate cookie with sweet vanilla cream to stand out from me-too products and meet customer expectations of having the real thing. Our masion is to help Americans and Oreo Fans from all ovver the world feel good about eating. Marketers drape the cookie in wholesome images designed to make consumers welcome the snack as a family tradition. And we want to
put our Oreo products in evey mvending mchine, restaurant and convenience store. Evenchildren’s bedrooms.
Now with our customers fousing more on health . We are offering lower-calorie snacks. Now you can find a package made up less than 6 percent of Oreo sales in stores. To keep growing we will contining to find ways to sell more of the core Oreo products to a nation worried about its waistline.
1
4. HISTORY OF OREO COOKIES
According to the records of the U.S. Patent and Trademark Office.
Oreo brand cookies were introduced to the American public by the
National Biscuit Company (now Nabisco) on March 6, 1912. It is reg-istration
#0093009. Nabisco is now owned by Kraft Foods. “On April
2, 1912, the company’s [National Biscuit Company] operations depart-ment
announced to its managers and sales agents that it was preparing
“to offer to the trade...three entirely new varieties of the highest class bis-cuit
in a new style...The three varieties of biscuit...will be known as the
Trio. “The varieties comprising the ‘Trio’ are as follows, namely: Oreo
Biscuit--two beautifully embossed chocolate-flavored wafers with a rich
cream fillling at 30 cents per pound.
Mother Goose Biscuit--a rich, high class biscuit bearing impressions of
the Mother Goose legends at 20 cents per pound. Veronese Biscuit--deli-cious,
hard sweet biscuit of beautiful design and high quality at 20 cents
per pound. This Trio is an exciting innovation, and we are quite sure it
will immediately appeal to public favor...two members of the trio most
lavishy promoted in the inital announcement have since disappeared.
But the third, Oreo, was evidently just the kind of cookie the American
consuming public wanted. Somewhat similar to a previous product
named “Bouquet,” the Oreo consisted of two firm chocolate cookies with
rich vanilla frosting in the middle. The first Oreos were slightly larg-er
than today’s product, but always round. Within a short time Oreo,
which resembled an English biscuit, became a fantastically good seller
among NBC sweet goods...The origin of the name is not really known,
although one possibility is that it came from the Greek oreo, meaning
hill or mountain. Supposedly, either in testing or when the product
was first produced, it was shaped like a baseball mound or hill-hence, an
oreo. This has a certain validity in view of A.W. Green’s [company ex-ecutive]
tendency toward classical names. Oreo was officially registered
in 1913 as “Oreo Biscuit.” By 1921 it had become “Oreo Sandwich” and
by 1948 “Oreo Creme Sandwich.” Variations have been tried--a vanilla
Oreo, a single-cracker Oreo, and in the 1920s a lemon-filled Oreo was
introduced. The size has undergone changes.
Time passed, I learned or heard nothing concerning the matter, so gave
it no further thought until this past Sunday night....If you will kindly
check your records concerning the said contest, I am sure that in them
you will find I am the one who submitted the
trade name, Oreo.” The company
answered, “We think that you
must be confused about
the origin of the
trademark
Oreo. It was
not originated
as the result of
a contest in the
ear- ly 1920’s or at
any other time. It
was originated by
our advertising
depart- ment, and first
used on March 6, 1912.”
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5. 3
Most of us have grown up with Oreo cookies. There are photos of us with chocolaty remnants smeared across our faces. They’ve caused great disputes as to the best way to eat them - dunking them in milk or twisting off one side and eating the middle first. Besides eating them plain, there are recipes galore on how to use Oreos in cakes, milkshakes, and additional desserts. Oreos had become part of twentieth century culture.
Though most of us have spent a lifetime cherishing Oreo cookies, did you know that since their introduction in 1912, the Oreo cookie has become the best selling cookie in the U.S.?
Oreos Are Introduced In 1898, several baking companies merged to form the National Biscuit Company (NaBisCo), the maker of Oreo cookies. By 1902, Nabisco created Barnum’s Animal cookies and made them famous by selling them in a little box designed like a cage with a string attached (to hang on Christmas trees).
In 1912, Nabisco had a new idea for a cookie - two chocolate disks with a creme filling in between. The first Oreo cookie looked very similar to the Oreo cookie of today, with only a slight difference in the design on the chocolate disks .
The shape and design of the Oreo cookie didn’t change much until Nabisco began selling various versions of the cookie. In 1975, Nabisco released their DOUBLE STUF Oreos. Nabisco continued to create variations:
1987 -- Fudge covered Oreos introduced
1991 -- Halloween Oreos introduced
1995 -- Christmas Oreos introduced
The Mysterious Name
So how did the Oreo get its name? The people at Nabisco aren’t quite sure. Some believe that the cookie’s name was taken from the French word for gold, “or” (the main color on early Oreo packages). Others claim the name stemmed from the shape of a hill-shaped test version; thus naming the cookie in Greek for mountain, “oreo.” Still others believe the name is a combination of taking the “re” from “cream” and placing it between the two “o”s in “chocolate” - making “o-re-o.” And still others believe that the cookie was named Oreo because it was short and easy to pronounce.
No matter how it got named, over 362 billion Oreo cookies have been sold since it was first introduced in 1912, making it the best selling cookie of the 20th century.
1920s 1960s 1980s
6. Step 2.
Twist it gently to
open it up and hold the
two piece in you hands.
Eat them in any manner
you would like.
Step 3.
Or you can add some
icecream on the cookie
cream and bite in it. Let
your favorite favors melt
on yout tongue.
Step 4.
Smash the Oreo
cookies up into mini
pieces. Add them to a
bowl with milk and have
Oreo cereal.
4
Step 1
Dip your Oreo in ice
cold milk. This will soft-en
the cookie outsid. You
can also drop the cookie
on the side of the milk
cup slowly.
STEP3
STEP4
STEP1
STEP2
7. 5
15
1 Oreo cookies were first creat in a New York City bakery and sold in a tin for 30 cents per pound
2. It remains a mystery exactly why
the cookies are named oreo.
3. They were created with British
customers in mind.
4. They were initially named “Oreo Biscuits.” But the name changed to the “Oreo Crème Sandwich” in the 1940s and to the “Oreo Chocolate Sandwich Cookie” in the 1970s.
5. The original Oreo recipe included pork fat for the creamy center.
6. Oreos are the world’s best-selling cookie.
7They can be found in more
than 100 cusomters
8. It takes a total of 59
miutes to make an Oreo.
9.When they first debuted,there
was also a lemon merigue
flavor of Oreos.
10. In China and Japan you can
purchase oreo with green
tea flavors.
11. Women rather than men are more likely to pull their Oreos apart before eating them.
12. Oreos became Kosher in December 1997.
13. If all the Oreos manufatured
were stacked, they could reach
the moon and back more
14. Lemon meringue Oreos were
discontinued in the 1920s
15. More than 450 billion Oreo
cookies have been sold
worldwide since their debut.
Interesting Facts
8. s -
6
22 Awesome
Oreo Flavors
Chop Oreos up finely in a food Yes, Oreos are the most famous cookie on the planet, and for good reason! Nabisco is a marketing genius that produces different Oreo flavors for just about every season, holiday, and event. I’ve compiled a list of 22 weird Oreo flavors for you to drool over. Most of them are limited edition, while some are only available during certain months of the year. I’m dying to try to the Banana Split Oreos.
Which Oreos do you want to try?
9. 10
GOLDEN BIRTHDAY CAKE
For a crazy intense cake batter
9
CHOCOLATE CREME.
There’s no such thing as too much
8
MARSHMALLOW CRIPSY
These actually taste like rice Krispies treats
7
GOLEDN
Kind of boring, but sometimes just what you
6
COOL MINT
We can get down with this.
5
PEANUT BUTTER
PEANUT BUTTER, WE’LL ALWAYS LOVE YOU,
4
DOUBLE STUF HEAD OR TAILS
This is everything all at once, and it’s awesome.
3
DOUBLE STUFF
We love you.
2
LEMON
Yes, It is Fresh!
7
10. TOP.1
CLASSIC
Milk’s favorite cookie, America’s favorite cookie, and our favorite cookie. You can’t top classic.
8
11. 9
OREO IS AS CREATIVE AS YOU
Oreo Madness
Delicious and Creative Ways to Enjoy Oreos
You can eat as many Oreos as you want! Go ahead, dig in While good, old-fashioned Oreos served with a glass of milk is never something to turn down, there are many other different and fun ways to enjoy this tasty cookie. These delicious and creative Oreo recipes will have you forgetting about that boring glass of milk!
12. 10
NO-BAKE GOLDEN OREO TRUFFLES
Cookies and Cream Muddy Buddies
Cookies and Cream Cupcakes with Sweet Tooth Fairy Frosting
Cookies and Cream Popcorn
Original Oreo Truffles
ING
REDIENTS
INS
TRUC
T ION
1 package Golden Double Stuf Oreos, reserve a few
cookies for garnish on top
4 oz. cream cheese, you may need to add up to 8 oz.
to get the consistency you want
Dipping Chocolate
Chop Oreos up finely
in a food processor.
Save some of the finely
crushed Oreos for gar-nish
later and set it aside. You
don’t need too much.
With hands or a spoon, I just
think hands are faster mash
softened cream cheese and
crushed Oreos until well com-bined.
Roll into 1” balls and place on
a wax covered cookie sheet. Put
in freezer for 15 minutes.
While balls are in freezer, melt
chocolate according to direc-tions.
Pull the Oreo Truffles out of
freezer, and dip into chocolate.
Garnish with reserved Oreo
crumbs before the chocolate
sets up.
Let chocolate set, refrigerate
and enjoy
14. 12
A DECADENT DESSERT THAT WILL WIN YOU OVER WITH THE FIRST BITE
INGEDIENT YOU NEED
Oreo Cheesecake Bar
For the crust:
23 Oreo cookies
2 tbsp. unsalted butter, melted
For the cheesecake:
12 oz. cream cheese, room temperature
6 tbsp. sugar
6 tbsp. sour cream, room temperature
INSTRUCTIONS:
Preheat the oven to 325 degrees and line a 8x8 inch baking dish with foil. Let
two sides of the foil overhang on the baking dish
To make the crust, in a food processor, pulse the Oreos until they’re finely
ground. Add in the melted butter and pulse until the cookies are moistened.
Transfer the ground Oreos to the prepared baking pan and press the crumbs
in an even layer over the bottom of the pan. Bake crust for 10 minutes then set
aside while keeping the oven on.
In the bowl of a stand mixer, beat the cream cheese on medium high until light
and smooth, about 2 minutes. Then mix in the sugar until well-combined.
Blend in the sour cream, vanilla, and salt. Then beat in the egg and egg yolk
until well-incorporated.Gently stir in the chopped Oreos.
Pour cheesecake batter over the prepared crust and smooth out the top with
a spatula. Bake for 40 minutes, or until cheesecake is set around the edges but
slightly wobbly in the center
Let cheesecake cool to room temperature, about 1 hour then cover the pan and
refrigerate until well chilled, about 3 hours. I chilled mine overnight.
To cut the bars, lift the overhanging foil from the pan and place it on a cutting
board. Peel away the foil and slice into bars. Clean the knife blade after each
slice to keep the edges pretty.
Keep refrigerated until ready to serve.
15. 13
Christmas Sweet Tooth
COOKIE INGREDEINTS DESSERT HOLIDAYS
1 cup (2 sticks) unsald
butter, softened
1 cup granulated sugar
1 egg
1 tsp. vanilla extract
2 cups all-purpose flour
¾ cup Dutch-process
cocoa powder
1½ tsp. baking powder
1 tsp. salt
DIRECTIONS
In a large bowl, whisk together flour, cocoa pow-der,
baking powder, and salt.
In the bowl of a stand mixer fitted with the pad-dle
attachment, cream together butter and sugar
for 2 minutes until light and fluffy. Then add in
the egg and vanilla extract and beat for 2 more
minutes.
Slowly add in the flour mixture and mix until all
combined and well-incorporated.
Divide dough in half and shape into two discs.
Wrap each disc in plastic wrap and chill in the
fridge for 30 minutes.
In the meantime, preheat oven to 350 degrees
and line baking sheets with parchment paper or
silicone baking mats.
Taking a portion of the dough out of the fridge
at once, turn dough onto lightly floured surface
and roll the dough to about ¼-inch thickness.
Use a hewart-shaped cookie cutter (or a round
cookie cutter) to cut out the dough and transfer
them to the prepared baking sheet.
Repeat until all your dough has been used up.
Bake for 12 minutes then transfer to wire rack to
cool completely.
While the cookies are cooling, make your but-tercream.
Cream together butter and half and half, then
slowly add the powdered sugar.
17. 15
Nutrition Facts
Serving Size 1 pack (23g)
Serving Per Container 6
Amount Per Serving
Calories 100 Calories From Fat 20
%Daily Value
Total Fat 2g 3%
Saurated Fat 0g 0%
Trans Fat 0g
Payunsaurted Fat 0.5g
Cholesterol omg 0%
Sodium 150mg 6%
Potassium 45mg 1%
Dietary Fiber 1g 4%
Protein 1g
Vitamin A 0% . Vitamin C 0%
Calcium 0% . Iron 6%
Percent Daily Values are basen on a 2000 Calorie diet .Your daily values may lower than needs
Calories 2000 2500
Taste these are hexagon-shaped crackers that have white specks on them. They tasted like Oreo cookies, but without the extra calories. There was no creme filling, but the white specks kind of tasted like the creme filling. Each bag is 100 calories, which means you can eat a bag of these without filling up on calories and still get your Oreo cookie fix. The only problem is that you can’t really dunk these in milk like you can with a regular Oreo. Well, you could, but the wafer is so small that you might lose it in the milk.Comapre to the classic prepackaged Oreo snack, well-loved among adults and children alike. Kraft Foods touts the Oreo as the “World’s Favorite Cookie.’’
Taste these are hexagon-shaped crackers that have white specks on them. They tasted like Oreo cookies, but without the extra calories. There was no creme filling, but the white specks kind of tasted like the creme filling. Each bag is 100 calories, which means you can eat a bag of these without filling up on calories and still get your Oreo cookie fix. The only problem is that you can’t really dunk these in milk like you can with a regular Oreo. Well, you could, but the wafer is so small that you might lose it in the milk.Comapre to the classic prepackaged Oreo snack, well-loved among adults and children alike. Kraft Foods touts the Oreo as the “World’s Favorite Cookie.’’
Nabisco® s
New Twist
100 Calorie Oreo Crips
18. 16
Oreo crust
20 OREO cookies, finely crushed (about 2-1/4 cups)
3 tablespoons sugar
3 tablespoons butter or margarine, melted
Chocolate layer
4 ounces unsweetened chocolate, coarsely chopped
1 cup sugar
3/4 cup butter, softened
1 teaspoon vanilla
3/4 cup refrigerated or frozen egg product
Oreo layer
3 ounces chopped white baking bar (or pure white chocolate)
1 cup whipping cream
1/4 cup crushed Oreo
White chocolate layer
3 ounces chopped white baking bar
1 cup whipping cream
Tips:
Preparation: Line a 9 inch removeable bottom cake pan with parchment paper. Heat oven to 325 degrees F.
Mix crushed Oreos, 3 Tbsp. sugar and butter; press onto bottom of pan. Bake for 10 minutes; set aside.
Oreo Silk Pie
20. CONTINUING its grand tradition of creating flavor after new flavor, Oreo has launched two brand-new varieties: cookie dough and then something called “marshmallow crispy which is clearly based on a Rice Krispies Treat but for legal reasons, we assume, cannot be called that. Nothing could ever beat the classic Oreo — with its perfect textures optimal cookie-to-creme ratio — but we conducted taste test here
WE ’ll say this: these new flavors are tasty. They are very tasty. First, there’s the cookie dough variety.. Still, because it’s technically a cookie dough-flavored cookie, one TIME writer dubbed it the “meta Oreo.” Then there’s the “marshmallow crispy” cookie — also delicious, but a bit more divisive. Unlike the cookie dough variety, this cookie’s flavor corresponds with its name: it really does taste like a Rice Krispies Treat. We suggest pulling off one of
the cookies — which
are of the “golden” vanilla persuasion — so you can taste the creme by itself to get the full effect of the crispiness. Both flavors hit shelves on Feb. 3 for a limited time only. You’ll be able to find them at most grocery stores, along with Walmart and Target.
“ Prepare your palates for cookie dough and marshmallow crispy Oreos ”
FLAOVRS
“Double Stuff is still the best.
It’s a cookie dough we call it the meta Oreo.”
