Insomnia Cookies

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ChelseaLangen

Photos by www.insomniacookies.com

Negócios Diversão e humor


Chelsea Langen
NMDL
Fall 2010
Insomnia Cookies
Social Media Marketing Strategy

Who Is Insomnia Cookies?
•University of Pennsylvania
•College campus expansion

Target Market
•College students
•Low-income
•Parents
•Student
organizations

Challenges
•Location
•Low-income
customer base
•Social media
consistency

Social Media
•Facebook
•Twitter (by campus)
•Streamlining all
platforms for
promotion

New Ideas
•“Study late, party
later… Refuel with
Insomnia Cookies”
•Facebook photo
contest
•Weekly giveaways
for followers

Budget
•Social media
platforms are
free
•Cost to
company are the
giveaways

Measuring Success
•Easy to
evaluate
•Profit
increase
•Fan/friend/fo
llower count

In Summary
•Utilizing free social
media outlets
•Increase customer
interaction with
Insomnia Cookies
•Building customer
loyalty

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