Presentation to the Government Web Professionals of New Jersey about how to effectively communicate with government agency constituents via social media.
Boost PC performance: How more available memory can improve productivity
2011: GoWProNJ: Getting Your Agency's Message Out
1. Getting Your Agency’s Message Out
More Social Media Channels with Less Effort
Carol A. Spencer
Web Manager, Morris County NJ
Treasurer, National Association of Government Webmasters
June 3, 2011
2. Today’s Topics
→ Social Media We Use
→ The Morris County Process
→ Step by Step to Social Media
→ Social Media Plans
→ Things to Consider
→ Is it worth it?
3. Social Media We Use
Blogger – MS Word input screen. Copy & paste press releases.
“Publish” puts information live on the web. Custom templates.
RSS Feed – (Feedburner.com) A subscription to a particular webpage. If
the page changes, a notice (feed) is sent to subscribers. Blogger sends
an RSS feed to a subscriber’s email or feed reader, their choice.
YouTube
Our Video Library
Flickr
Our Photo Gallery
Scribd
Our Document Library
Facebook – Requires a login. We post short announcements to all
press releases, video uploads, document uploads, events and meetings.
(Hootsuite.com sends messages to multiple social networks at one time.)
Twitter – Does not require a login. Same postings as on Facebook.
Read online, on a smartphone, or in a text message.
“Fast Follow” for SMS without a Twitter account.
4. The Morris County Process
PIO
issues a
press
release
The web group uploads a
catalog or brochure to
Scribd.com
Creates in MS Word
Scribd subscribers are
automatically notified.
Post on the website using
Blogger.
(Create a custom template)
Scribd can automatically
tweet about it.
Or, use Hootsuite to tweet
about it manually.
Can use links and graphics,
even videos in the blog post
Create a video. Embed in
website. Upload to YouTube.
Announce with Hootsuite or
via press release.
Using RSS Feeds,
subscribers sign up to get
notified via email or in a
reader. Home page “What’s
New” is auto-updated.
Website
Subscribers are notified.
Blogger auto-emails press
releases to web group.
Facebook pulls from Hootsuite
through ping.fm. Ping.fm updates
FB pages and allows for easily
adding additional social networks.
The web group creates a tweet
with Hootsuite. Include link to
website press release. Followers
automatically notified.
Constant Contact notifies the web group when the PIO
publishes a newsletter. We tweet that in Hootsuite.
5. The Morris County Process
PIO
issues a
press
release
Creates in MS Word
Post on the website using
Blogger.
(Create a custom template)
Can use links and graphics,
even videos in the blog post
Website
6.
7.
8.
9.
10.
11.
12.
13. The Morris County Process
PIO
issues a
press
release
Creates in MS Word
Post on the website using
Blogger.
(Create a custom template)
Can use links and graphics,
even videos in the blog post
Website
Using RSS Feeds,
subscribers sign up to get
notified via email or in a
reader. Home page “What’s
New” is auto-updated.
Blogger auto-emails press
releases to web group.
16. The Morris County Process
PIO
issues a
press
release
Creates in MS Word
Post on the website using
Blogger.
(Create a custom template)
Can use links and graphics,
even videos in the blog post
Website
Using RSS Feeds,
subscribers sign up to get
notified via email or in a
reader. Home page “What’s
New” is auto-updated.
Blogger auto-emails press
releases to web group.
The web group creates a tweet
with Hootsuite. Include link to
website press release. Followers
automatically notified.
17.
18.
19. The Morris County Process
PIO
issues a
press
release
Creates in MS Word
Post on the website using
Blogger.
(Create a custom template)
Can use links and graphics,
even videos in the blog post
Website
Using RSS Feeds,
subscribers sign up to get
notified via email or in a
reader. Home page “What’s
New” is auto-updated.
Blogger auto-emails press
releases to web group.
Facebook pulls from Hootsuite
through ping.fm. Ping.fm updates
FB pages and allows for easily
adding additional social networks.
The web group creates a tweet
with Hootsuite. Include link to
website press release. Followers
automatically notified.
20.
21.
22. The Morris County Process
PIO
issues a
press
release
Creates in MS Word
Post on the website using
Blogger.
(Create a custom template)
Can use links and graphics,
even videos in the blog post
Create a video. Embed in
website. Upload to YouTube.
Announce with Hootsuite or
via press release.
Subscribers are notified.
Website
Using RSS Feeds,
subscribers sign up to get
notified via email or in a
reader. Home page “What’s
New” is auto-updated.
Blogger auto-emails press
releases to web group.
Facebook pulls from Hootsuite
through ping.fm. Ping.fm updates
FB pages and allows for easily
adding additional social networks.
The web group creates a tweet
with Hootsuite. Include link to
website press release. Followers
automatically notified.
23.
24.
25.
26. The Morris County Process
PIO
issues a
press
release
The web group uploads a
catalog or brochure to
Scribd.com
Creates in MS Word
Scribd subscribers are
automatically notified.
Post on the website using
Blogger.
(Create a custom template)
Scribd can automatically
tweet about it.
Or, use Hootsuite to tweet
about it manually.
Can use links and graphics,
even videos in the blog post
Create a video. Embed in
website. Upload to YouTube.
Announce with Hootsuite or
via press release.
Subscribers are notified.
Website
Using RSS Feeds,
subscribers sign up to get
notified via email or in a
reader. Home page “What’s
New” is auto-updated.
Blogger auto-emails press
releases to web group.
Facebook pulls from Hootsuite
through ping.fm. Ping.fm updates
FB pages and allows for easily
adding additional social networks.
The web group creates a tweet
with Hootsuite. Include link to
website press release. Followers
automatically notified.
27.
28. The Morris County Process
PIO
issues a
press
release
The web group uploads a
catalog or brochure to
Scribd.com
Creates in MS Word
Scribd subscribers are
automatically notified.
Post on the website using
Blogger.
(Create a custom template)
Scribd can automatically
tweet about it.
Or, use Hootsuite to tweet
about it manually.
Can use links and graphics,
even videos in the blog post
Create a video. Embed in
website. Upload to YouTube.
Announce with Hootsuite or
via press release.
Using RSS Feeds,
subscribers sign up to get
notified via email or in a
reader. Home page “What’s
New” is auto-updated.
Website
Subscribers are notified.
Blogger auto-emails press
releases to web group.
Facebook pulls from Hootsuite
through ping.fm. Ping.fm updates
FB pages and allows for easily
adding additional social networks.
The web group creates a tweet
with Hootsuite. Include link to
website press release. Followers
automatically notified.
Constant Contact notifies the web group when the PIO
publishes a newsletter. We tweet that in Hootsuite.
29.
30. The Morris County Process
PIO
issues a
press
release
The web group uploads a
catalog or brochure to
Scribd.com
Creates in MS Word
Scribd subscribers are
automatically notified.
Post on the website using
Blogger.
(Create a custom template)
Scribd can automatically
tweet about it.
Or, use Hootsuite to tweet
about it manually.
Can use links and graphics,
even videos in the blog post
Create a video. Embed in
website. Upload to YouTube.
Announce with Hootsuite or
via press release.
Using RSS Feeds,
subscribers sign up to get
notified via email or in a
reader. Home page “What’s
New” is auto-updated.
Website
Subscribers are notified.
Blogger auto-emails press
releases to web group.
Facebook pulls from Hootsuite
through ping.fm. Ping.fm updates
FB pages and allows for easily
adding additional social networks.
The web group creates a tweet
with Hootsuite. Include link to
website press release. Followers
automatically notified.
Constant Contact notifies the web group when the PIO
publishes a newsletter. We tweet that in Hootsuite.
31. Social Media Plans
Lay out a PLAN
Where will the information originate?
Who will write the content?
What will be the flow of information?
Which applications will you use?
Who will be responsible for them?
How should they inter-connect?
How will social media be marketed?
How will you keep citizens engaged?
You can’t sell it just because it’s “the thing to do”
32. Things to Consider
• Organizations create a Facebook FAN page
• Seriously consider having a single Social
Media presence online (1 FB page, 1 Twitter
acct, etc)
• Decide on a “communications tone”
• Secure your FB profile so no one can see it
• Never let fans / followers upload photos or
videos
• Always let fans / followers comment
• Assign a team member to monitor
comments
33. Things to Consider
• Use a consistent, generic email address for
all SM
• Use a consistent “vanity” name
• Have multiple admins for each application
• Have “Use” and “Commenting” policies
• Don’t post original material on Facebook
• Post from Twitter instead and “connect” to
FB
• BACK UP (Backupify.com)
• EVERYTHING is subject to records
retention laws, including comments
35. Contact Information
Morris County NJ
Website MorrisCountyNJ.gov
Twitter Twitter.com/MorrisCountyNJ
Facebook Facebook.com/MorrisCountyNJ
YouTube YouTube.com/MorrisCountyNJ
Scribd Scribd.com/MorrisCountyNJ
Email CSpencer@co.Morris.NJ.US
National Association of Government Webmasters
Website NAGW.org
Twitter Twitter.com/NAGW
Facebook Facebook.com/NAGW.org
GovLoop Govloop.com/group/NAGW
Email Treasurer@NAGW.org
36. Getting Your Agency’s Message Out
More Social Media Channels with Less Effort
Carol A. Spencer
Web Manager, Morris County NJ
Treasurer, National Association of Government Webmasters
June 3, 2011
Notas do Editor
{"16":"Red arrows are manual processes\nWe learned most of this and were introduced to most of these tools at NAGW\n","5":"Red arrows are manual processes\nWe learned most of this and were introduced to most of these tools at NAGW\n","33":"You’ve got to know where you’re going or you won’t ever get there. These are easy applications individually, but connectivity and consistency take time and study.\n","22":"Red arrows are manual processes\nWe learned most of this and were introduced to most of these tools at NAGW\n","28":"Red arrows are manual processes\nWe learned most of this and were introduced to most of these tools at NAGW\n","34":"City of Newark: 1,949\nThe exponential effect of sharing information on social media.\nAnother important point is the other media including paper and online news sites pull from your social media.\n","13":"Red arrows are manual processes\nWe learned most of this and were introduced to most of these tools at NAGW\n","30":"Red arrows are manual processes\nWe learned most of this and were introduced to most of these tools at NAGW\n","19":"Red arrows are manual processes\nWe learned most of this and were introduced to most of these tools at NAGW\n","3":"Red arrows are manual processes\nWe learned most of this and were introduced to most of these tools at NAGW\n","31":"You’ve got to know where you’re going or you won’t ever get there. These are easy applications individually, but connectivity and consistency take time and study.\n","26":"Red arrows are manual processes\nWe learned most of this and were introduced to most of these tools at NAGW\n","4":"Red arrows are manual processes\nWe learned most of this and were introduced to most of these tools at NAGW\n","32":"You’ve got to know where you’re going or you won’t ever get there. These are easy applications individually, but connectivity and consistency take time and study.\n"}