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Charlotte Raffo Portfolio
- 1. PORTFOLIO
- 2. Jessie J – WILD #Concept #Initial Design #Creative Strategy
- 3. St Pancras Station Live Stream with Shelter Jamie Cullum – Album Stunt Day #Concept #Project Management #Creative Strategy
- 4. #disclosureLIVE Disclosure – Social Booth #Concept #Project Management #Creative Strategy
- 5. LET’S DO SOMETHING A BIT DIFFERENT BRING THE ISLAND BRAND TO THE PEOPLE... Introducing the Island Records Interactive Listening Post For use at Festivals / Record Store Day / Label Showcases.. and on the Road • Attracting existing fans of Island Records by using the iconic heritage branding in a new and exciting way • Introducing to new music to variety of people at key music locations • Drive listeners back online to find more information on what they hear • Create potential press worthy moments • Have a physical presence at live and industry events We could even expand the idea and have a Twitter account @IslandTree... Using the platform to promote behind the scenes action, rumours, interesting info from inside the label as well as our acts Island Tree #Concept #Strategy #Creative
- 6. WHAT IS IT? A live stream video to a physical wall where we showcase the latest products, sales items and “first look” pieces across a range of artists BENEFITS • Real time edit of all products • Reactive to tour announcements, sales, award announcements etc • A D2C link to all artist store pages (Using the Kiosked functionality) • We can get artists to introduce their products live to an audience The „Live‟ Island Merch Wall @ Shop.IslandRecords.co.uk #Concept #Creative #Strategy
- 7. Print OutdoorMerchandise Island Future Icons #Concept #Copy
- 8. GALLERY Permanent Space & Pop Up WEBSITE D2C Sales and ECRM EVENTS Large Bi-Annual Events Charity Elements Island Future Icons #Concept #Copy
- 9. Unfold #Marketing #Partnership #Advertising Sales # Brand & social #Strategy #Brand Positioning
- 10. https://www.youtube.com/watch?v=G756a5jDQ0g Liars – Interview #Concept #Filming #Editing
- 11. Angel – Album Announcement #Concept #Design #Creative Strategy #Project Management