2. Background…
• Justin Drew Bieber – March 1st 1994
Is a Canadian pop musician ,actor and singer-songwriter. In an obscure talent contest in his
hometown, 12-year-old Bieber finished second that put him on the road to pursue a music
career. This lead him to make a YouTube channel in which he posted singing videos of himself
covering famous tracks from the likes of Neyo , Stevie Wonder and Michael Jackson. Within
months Justin became an internet sensation with a large following of fans who really enjoyed the
video’s he had posted and wanted to see more. Later in the year of 2008 Bieber was then
discovered by American talent manager Scooter Braun who checked out Biebers YouTube page
and was impressed and arranged for him to meet with entertainer Usher Raymond in
Atlanta, Georgia. Bieber was signed to Raymond Braun Media Group (RBMG) and then to Island
Records recording contract offered by record executive L.A. Reid.

3. How He Made It…
• Bieber's first single, "One Time," went certified platinum in his native Canada shortly after its release in
May 2009. His album My World matched that success, selling more than 137,000 copies within a week of
hitting stores.
• His debut Album the seven-track My World, was released in November 2009, and was certified platinum in
the United States. He became the first artist to have seven songs from a debut record to chart on the
Billboard Hot 100.
• Bieber broke into the Billboard Top 10 in early 2010 with "Baby," which also featured Ludacris. Bieber soon
released My World 2.0 (2010), which offered his growing fan base ten new songs.
• Bieber's first full-length studio album, My World 2.0, was released in March 2010. It debuted at or near
number-one in several countries and was certified platinum in the United States. It was preceded by the
single "Baby".
• He followed up the release of his debut album with his first headlining tour, the My World Tour, the remix
albums My Worlds Acoustic and Never Say Never – The Remixes, and the 3D biopic-concert film Justin
Bieber: Never Say Never. Bieber released his second studio album Under the Mistletoe in November
2011, when it debuted at number-one on the Billboard 200. Bieber released his third studio album Believe
on June 19, 2012, and it became his fourth chart topper in the United States, debuting at number-one on
the Billboard 200.

4. Website…
Large photo of Justin which is
promoting his image to his fans. The
large photo is very dominating and near
enough covers one half of the website.
This shows that Justin cares a lot about
his appearance as the main image on
his website is himself.
Social media links for
younger fans. Which
take you directly to
his twitter feed and
also his Facebook
page.
Quick links to
YouTube which
allows his fans latest
video’s which allows
fans
Latest news about
Justin so that his
fans can know all
the latest new
about him. This
news includes
latest tour dates
and also new
album releases
and also his latest
award winnings.
Links to purchase his latest
album from websites such as
iTunes ,amazon and also Google
play. This makes it easier for his
fans to purchase the album
more directly through his
website

5. The many pages that feature on Biebers’ website are all very social media which
show that as he is a young artist websites such as twitter and Facebook become very
helpful when interacting with fans. Justin has a very big fan base this reflects his very
big twitter following which helps his many fans follow him and see what he is up to
at all times. Justin also has his own YouTube account which is easily accessible for his
fans to see his latest videos and updates.
A main image of Justin is always used on his Facebook, twitter
and YouTube account which suggest that the target audience is
young/teenage girls as the image would be more appealing
towards them , however the colors used such as black and
yellow are very simple but effective which could also suggest
that Justin is not trying to limit his fan base and also appeal to a
wider range.

6. Album Covers…

7. Beauty and a beat video…
The video to ‘Beauty and a beat’ is
made to look like it has been shot on
a hand held camera and as if Justin is
holding the camera. As it has given
this effect many close up shots of
Biebers’ face are shown as he is
walking backwards in this very large
waterpark. Justin again is centre of
the video which suggest that his
image is important and that he
doesn't shy away from the camera.
The image below shows that the camera
angle has changed and that we see
A mid-shot of Justin featured in a dance
routine this again reflects his personality as
a pop star who features in music videos
always promoting their image to their fans.
Throughout the shots we see
Lots of attractive women featuring which
Is a popular theme throughout pop music
videos they are often seen carrying out
dance routines or dancing around the
certain male singer.

8. The top image shows a birds eye view of
Justin in a pool surrounded by women
dancers this again follows the convention
of a pop music video as it shows the main
artist Interacted with attractive female
dancers.
Beauty and a beat continued…
This image is towards the end of the video and it features
Justin in the handheld camera position. The video constantly
Switches from Justin holding the camera and then somebody filming
him from the normal position. In most shots of the video Justin
Is centre of the camera always showing his image to the viewers which
again suggests it is

9. Goodwin Analysis
Close ups
Close ups of artists face throughout to show
that it is their video and also to publicise
their image to their fans
Lyrics and Visuals
justin Bieber/You know I'm gonna
hit 'em with the ether/Buns
out, wiener/But I gotta keep an eye
out for Selena. – Nicki Minaj
referencing Bieber’s girlfriend
Selena Gomez.
Genre Characteristics
In pop music video’s they all
follow the same features for example
a dance routine which features the opposite sex
I.E more often or not a male singer will have
women dancer in his routine just like this video
were Justin has women dancers with and
around him. It is not always the case but a pop
video will always feature a dance routine with
the main artist centered.