This document summarizes the outlook for business in 2017 according to Charlie Gunningham. It notes that industries like mining services, retail, and property/home building are struggling due to factors like the end of the mining construction boom and low consumer confidence. However, it also points to bright spots in industries like ICT, professional services, and agribusiness. The document provides advice to business leaders to get through the tough times, including focusing on customers, learning, networking, and subscribing to Business News publications. It outlines Business News' strategy to address challenges in the media industry through quality content and data while keeping focused on Western Australian business.

1. Charlie Gunningham @chazgunningham
www.slideshare.net/charliegunningham
The Outlook for Business in 2017
~ what’s up, down & trending

3. Wrong direction?
1. Admit it!
2. Turn around
3. Trend is your friend

4. 2016 …
• Prince, David Bowie, Glenn Frey, Mohd Ali,
Alan Rickman, Gene Wilder, George Michael,
Frank Finlay, Terry Wogan, Ronnie Corbett,
George Martin, Leonard Cohen, Robert Vaughn,
Andrew Sachs, John Glenn, Zsa Zsa Gabor,
Rick Parfitt, Carrie Fisher, Debbie Reynolds…
• Brexit / Trump
• The nasty US election campaign
• More Senate issues, post Aus election
• Poor local economy:+ media getting smashed
• Sunday Times, Scoop; retailers, property… all v tough

5. Share Price of a local media

6. BN 30 businessnews.com.au/List/bn30

7. 2016 …
1. It’s over!
2. Normal # celeb deaths
3. US economy grew, market records
4. Colombia FARC peace deal
5. US CO2 emissions lowest since 1991
6. Pandas and Tigers
7. Poverty levels falling, lowest ever
8. We’re still here!

9. A pessimist complains about the wind.
An optimist expects the wind to change.
A leader adjusts the sails.
~ John C. Maxwell

11. “I’m not making light of my situation, but
I have unyielding belief I will prevail”
~ Jim Stockdale
The Stockdale Paradox

12. Doing it tough 
Mining Services
Retail
Property/home builds
Recruitment
Business Services
Source: businessnews.com.au

13. Why?
WA population growth stalls
+ Mining const’n boom ends
+ Digital disruption
+ Uncertainty about future
= Low confidence
Source: businessnews.com.au

14. Bright spots 
ICT + tech, digital
Prof. Services
Annuity businesses
Agribusiness
Some miners
Source: businessnews.com.au

15. FMG & Atlas Iron
Source: businessnews.com.au
BNiQ ASX Charts

16. Great Potential ?
Tourism
Education
Aqua/Agriculture
Mining/Bio/startup tech
Source: businessnews.com.au

17. 2017 + beyond …
• Unyielding belief we will prevail,
without making light of the situation
• Adjust the sails
• what can you do in next 12+ months?
• what trend can you take advantage of?
• who can help you?

18. Business News’ challenges
1. “News is free”!
2. Find a business model
3. Readership declining
4. Local economy waning
5. Fake news, Trump…

19. Ouch!

20. Business News’ answer
Quality content + data
(business people will pay)
+ Keep innovating
(whatever customer demands)
+ Keep focused
(on & for WA business)

21. Web traffic to new heights
May 2013: 30k Sept 2016: 159k
Pre pay wall record: May 2011, 67k
Unique
Monthly
Visitors

22. Advice to get you through
1. Read, research, learn…
2. Talk, listen + network
3. Listen to customers (NPS)
4. Subscribe to BN and BNiQ!

24. 3 month free trial
1. BN fortnightly magazine
2. BN online + BNiQ search engine
3. Twice daily business emails

25. 1. Admit it!
2. Turn around
3. Trend = your friend
Lt John Gunningham,
Aged 20, Royal Corps of Signals

26. Charlie Gunningham CEO, Business News
@chazgunningham charlie@businessnews.com.au
These slides -> www.slideshare.net/charliegunningham
The Outlook for Business in 2017
~ what’s up, down & trending