5. In 1999, it was dial up, ISDN…
- it took longer, it cost more (3x)
- agents were suspicious, the site was poor
- then the dotcom crash came (Easter 2000)
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6. Free (Trad) Media
- newspapers, reviews, editorials, online,
radio, TV, … all need content
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25. What does not work
- forums, email blasts, spamming
- ‘dark’ SEO tactics (blacklisted!)
- affiliates, buying links and likes
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26. Ultimately – it’s word of mouth
- have you seen an ad for Google?
- a great experience, is passed on
- NPS scores (measures customer pride)
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27. Marketing = the 3 i’s
Get the right information
to the right eyes
at the right instant
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28. @ chazgunningham /charliegunningham charliegunningham.com
Online Marketing & the 3i’s
Charlie Gunningham
charlie.gunningham@businessnews.com.au
Chris Hadfield’s
“Space Oddity”
13mn views
in 4 days
on Youtube
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