Some advice and tips for business people using Twitter. Obviously I'm a fan, but I haven't got time to waste either... which is why I love Twitter!

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How to rule the roost with Twitter
… and why you need to
Charlie Gunningham, CEO Business News

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To get a copy of these slides:
Search“How to rule the roost with Twitter”
or slideshare.com/charliegunningham

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At the end of this talk:
10 WHYs
10 HOWs

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So what is Twitter?

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So, do you Tweet?
Personally?
In business?
What’s worked? Hasn’t?
How do you know?

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The Stats - Globally
Source: wearesocialsg, Jan 2015

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How does Twitter compare?

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3 million active
Twitter accounts in Australia
(+0.5mn in a year)

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Surprising Twitter Facts

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So… What to do??
1. Start with STRATEGY
2. Look at OPTIONS
- what makes sense?
- what can you do well?
3. DECIDE, PLAN,
EXECUTE & MEASURE!

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BASICS
. Your @ handle
. Using #
. Following
. Followers
. Tweeting
. Observing

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INTERMEDIATE
. Links + Photos 
. Using LISTS
. Searching/adv’d
. Linking to other
networks
. Scheduling time

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INTERMEDIATE …
. Links + Photos
. Using LISTS 
. Searching/adv’d
. Linking to other
networks
. Scheduling time

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INTERMEDIATE …
. Links + Photos
. Using LISTS
. Searching/adv’d 
. Linking to other
networks
. Scheduling time

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ADVANCED
. Strategy+measure
. Klout scores 
. Hootsuite
. Engage, answer
. Allocate time/day
. Keep learning

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ADVANCED / . Hootsuite

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ADVANCED @silkcharm
. Strategy+measure
. Klout scores
. Hootsuite
. Engage, answer
. Allocate time/day
. Keep learning

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DEALING WITH THE BAD
. The Story of “Barry”
- Ignore
- Law
- Deflect
- Remove
- Educate
- Confess
- Fight
- Own

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1. 10 x WHY
you should use Twitter
1. Customers TRUST biz if execs/co'y tweets well
2. Amaze/WOW your customers
3. Free PR/promotion
4. Cost effective REACH
5. Be part of the conversation/NEWS
6. See what's said about YOU/YOURS
7. RIPPLE effects
8. Turning around NEGATIVES
9. Get FEEDBACK in real time
10. Build LOYALTY

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1. 10 x HOW
you can use Twitter
1. be REGULAR! (make time)
2. LINKS + PHOTOS
3. use HASHTAGS
4. Tweet SMALL, QUIRKY, INTERESTING
5. CURATE - pass on others‘
6. Do UNTO OTHERS
7. ENGAGE (reply, retweet...)
8. Find INFLUENCERS
9. KLOUT (prepare beforehand)
10. Keep going, learn, don't give up!

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How to rule the roost with Twitter
… and why you
need to
Charlie
Gunningham
CEO, Business News