Some war stories from various attempts to 'go international'; the perils, pitfalls and promise of exporting or setting up your business in another country(s)

1. “Going International… or not”
Charlie Gunningham
Accelerating Commercialisation
Dept of Industry, Innovation & Science
//Startup News
@ChazGunningham

2. 2 guys, 1 idea

4. Which could
disrupt you?
Disrupt a large, traditional
way of advertising property

5. The world’s first map-based real estate site!

6. Which could
disrupt you?
cash.
cool tech.
cold-called.
clients on board.

7. The West,
6 Dec 1999

10. 10

12. 12

13. Which could
disrupt you?
Why go
international?

14. Which could
disrupt you?
Singapore?

15. Which could
disrupt you?
Jakarta?

16. 10 years
later…

17. Which could
disrupt you?
Why NOT go
international?

18. Which could
disrupt you?
If you ARE going,
what should you do first?

19. Which could
disrupt you?
Lessons Learned

20. Which could
disrupt you?
Lessons Learned
Culture are you ready? lawyer, accountant, banker
Products brand name tax plan
Dedication commitment resourcing
Right reasons? How’s home? Rules
Law & regulations capital investment
Over committing flexibility language
Relationships be seen long term
Research Visits Partnering Risk

21. Which could
disrupt you?
“I’m still just master
of the line from
Freo to Perth”

22. Commercialising Innovations
Promoting local startups
Giving free advice!
Charlie Gunningham
charlie@damburst.com.au
@ChazGunningham