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1. AS MEDIA
AS UNIT G321
FOUNDATION PORTFOLIO IN MEDIA
RESEARCH AND PLANNING
Candidate Name
Centre Name
Centre Number
Charlie Randell
The Leigh Academy
61101

2. Following the normal colour
schemes
This magazine follows a normal colour scheme because it uses
three main colour which compliment each other. This has
pleasing effect on the eye for the reader normal titles. Position,
which is at the top of the page.
This Image in the
center meaning it
fits the normal
conventions of
other magazines
The skylines are
located to the side
of the page
meaning they fit
normal convention
The bar code is a
normal place of
the bottom left
corner
The anchorage text in
this magazine follows
the normal convention
of music magazine
music it is large and
based on the front
cover
The banner in this
magazine follows
the the normal
conventions with
both it’s size and
position

3. Developed skylines
This skylines is a developed one because it is
located below the masterhead and behind the
image. This is used to draw the reads attention
to the image and catch there eye. The mast
head is developed as well due to it being behind
the main image. This magazine also develops
the use of inserts by over lapping them, this does
not follow the normal conventions of magazine.
The designer has done this to make the
magazine stand out. The designer has also
developed the front cover with use of it’s colour
scheme due to it using a rang of six colour,
where as most magazines use only 2 or three.

4. Social groups : cooptation
Group A
This group includes
Lawyers
Doctors
Surgeons
Bankers
Higher management
This group of people
tend to have the higher
powered jobs. These
people tend to live in
luxury houses and have
holiday homes. They
own lot of luxury items
like sports cars,
expensive watches.
They have people that
work for them.
Classical music
Group B
People such as
Teachers or middle
management.
Own a house or
have a mortgage.
Shop in high street
shop like H&M.
They go on package
holidays. Watch tv
a lot. They go out to
dinner in fairly
expensive
restaurants.
Don’t use social
media lot.
Group c
Nurses and white collar
professionals.
Low mortgage properties
Watch tv
go cinema
go the gym.
Shop for recognized brands but not
expensive
C 2
Plumbers/ electricians
Rent properties
Get benefits
Own a car which they use for
leisure and work
Spend free time on local holiday
such as the sea side or local
attraction.
Read the sun or daily mail
Group d
Drivers
Warehouse
workers
They on a tight
budget. Tend
clam some
benefits such as
tax credits .
Rented properties,
provided by
government such
as council flat.
Group E
Students
Unemployed
Live on benefits
Shop for bargains
No preference on
brands
Use public
transport
Watch lots of tv
such as big
brother and x
factor

5. What social group is this?
I think magazine is aimed at people in the c-2 to d
range. The masthead is brightly colored catching the
eye of this type of audience. The lighting is also vey
bright, which again catches the eye of the reader.
The main image is of current pop star this links in
with the classes music taste. The main image is also
fairly large and there is also minimal text/language.
This magazine will also be affordably priced. This
magazine cover also contain news about all the
modern things happening within the world of pop
music, which again help interest the reader into read
this magazine

6. Kerrang
• Bauer media distribute kerrang
• Bauer media also advertise for kerrang
• Bauer media also promote them

7. Technology and processes
Physical technology
Camera are used to capture images often used
for main images. It is important you have a
camera which has a good lens for your shot and
a large memory card to store all the images you
take.
Studio
This normally has different style of lighting and
possibly a green screen . The studio allows you
to find the perfect lighting for the shot your
wanting to take. this is useful in media because
this where you normally take you main images if
you intend to involve a model.
Print
Printing processes This is used to print the final
product. This task is performed using a printing
press
Printing hardware: the computers.
Software
Photoshop, this is often used to edit
shots and possible air brushing.
Promotion software is where you
advertise electronically for example
electric billboard. Another form of
promotion software is one normally
used on mobile apps.
Digital technology
Computer hardware this is the computer
you use. This needs to have a fast
processor to carry out the
processes/actions needed when
publishing a magazine
Memory cards. Hold all the information.
You need a large memory card to store
all the images, that you intend to use in
your magazine.

8. School magazine
In this magazine they developed the
masthead because it is in front of the
image
These inserts inform the reader of
what is in the magazine and there
is also images relating to the
information.
The main image is developed
in this magazine because it is in
front of the background
This magazine has used
anchorage text to describe
the main image

9. Which forms of conventions will be used in my design and why?
• I am going to have masthead in front of
my main image, I think will draw the
reader attention and bring almost 3d
• I am going to use the school colours
but include the collage colours.
• My logo will be off Centre

10. Main task research
The masthead
The word feature is in bold and black. It is also on a white
background this is to draw the readers attention. Also the
test front used throughout this contents page links in with the
main image because it is very masculine. The reason the
designer has done this because they think the readers of this
magazine will be prodomently male
The main image draws the readers attention because the person
in the main image looks like he's looking back at you which adds
a nice affect. The main image is also a medium shot, this
demonstrates the main images clothing. The main image also
frames the page nicely. The main image is also highlighted due
to it black on a white back ground.
The colour scheme of red and black text on a white back
makes the text stand out and make the text easy to read
for the reader

11. The main task research
contents 2
This title breaks normal
conventions because the
way the title is broken up.
The designer has also done
this to allows space for the
artists legs
The main images frames the text nicely. The colour scheme
of black text on a white background makes the writing stand
out, it also allows the reader to read the text more easierly
The use of a gradient coloured back ground allows the designer to use
more colours n the colour scheme, making it more interesting to the
eye of the reader. Use of a white background surrounding the main
image makes the main image stand out
The font used links in with the main image of a
female artist because the font has a very feminine
style.

12. Main takes research
spreadsheet 1
The use of read on white with the colour scheme makes the
main image and the artist face stand out, drawing the readers
attention. The colour scheme also links in with the name of
magazine U.S.A and the red and white flag the artist is sitting
on
The test used is a feminine style text, this links in with
the main image of a female artist. This style of text is
also carried on at the beginning of each paragraph.
The way the text is laid out is also frames the main
image well. The way this spread laid out follow normal
conventions of spread.
The use of a larger font at the beginning of the
article draws the readers attention to the article.
Making them want to to read the article.

13. Main task research
spreadsheet
The mast head
uses white text on
black background
making it stand out
to the reader
The designer has used enlarged black
text on white background to draw
attention to this quote which indicates
what the article is going to be about. Also
due to the larger text it has a more
masculine feel.
The designer has used a lot of defined straight line
because wants to attract a more adult audience. This
go is also achieved though the use of a black and
white main image indicating a more serious magazine.
Use of a lot of of rectangular shapes also helps frame
the text better.
The use a white background behind the main
image helps the artist in the main image
stand out. The use of lighting in this photo will
also appeal to a more masculine audience
because it is a very serious style of lighting