Nurturing Families, Empowering Lives: TDP's Vision for Family Welfare in Andh...
Transformation of the Newspaper Business, by Chris Cowan
1. Transformation of the Newspaper Business
and
Its Research Impacts
Chris Cowan
Vice President, Publishing
2. Transformation of Newspapers
The Dance of Shiva
Newspapers’ Dilemma
The Nature of Change for News
Impact on Research
3. Global Perspective
Print Newspapers thriving in Developing world
Latin America; India; Asia – strong circulation growth
But this will change
In Developed Nations, Newspapers are under siege
Will examine U.S. Newspapers
4. History of Weathering Storms
Radio
Television
Direct Mail
Cable Television
But the Internet is different.
7. Newspaper Advertising Revenues: 2000-2010
$B’s
$60,000
$50,000
$40,000
$30,000
Print Ad $
$20,000 Online Ad $
$10,000
$0
Newspaper Assoc. of
America, March, 2011
8. Reactions to Reality
2008-2010
13,500 Newsroom Jobs eliminated
43% Ad Revenue decline
17% Circulation Revenue decline
Nearly 100 newspapers shut down the presses
Reduced number of days of print product
Reduce geographic distribution, offer eEdition
Reduce physical size of papers, switch to tabloids
Cutting expenses to keep profitable – not a long term
winning strategy.
Shifting to digital business. But late to the game. Wrong
skill sets.
9. The Conundrum
information wants to be free
- Stewart Brand, 1984 First International Hackers
Conference
10. The Conundrum
On the one hand information wants to be expensive,
because it's so valuable. The right information in the
right place just changes your life. On the other hand,
information wants to be free, because the cost of getting
it out is getting lower and lower all the time. So you have
these two fighting against each other.
- Stewart Brand, 1984 First International Hackers
Conference
11. Online Competitors Replacing Newspapers
Bloomberg, AOL Patch, Politico, Huffington Post, Slate
Search engines news – Google, Yahoo
Cable News online
Facebook, Twitter
Purely online news: GlobalPost; MinnPost; Texas Tribune
Anyone with a keyboard and internet access
12. Newspaper Digital Business
Reliance on advertising – early and ongoing debate
“Trading Dollars for Dimes”
Smaller, local newspapers are the most threatened. Don’t
have the resources to adapt
Experimentation will continue
Pay walls emerging and will prevail. 150 today.
Subscription models (Wall St. Jnl., Financial Times)
Freemium – some free, then pay
Print and Online subscriptions combined
Develop multiple revenue streams (coupons, eEditions,
eBooks)
Ultimately, the daily print newspaper is not a sustainable
business. The end-user market requires the industry to
change.
13. Impacts on Journalism
Cacophony of Digital Noise, Editorial Voice lost in the mix
Web 2.0 – Social Media – User involvement
Citizen Journalism
Video, multimedia
News shifting to mobile, rapidly.
Reporters specialize in topics and facilitate communities
(Journalist need thicker skins – equal footing with end users)
Hyper-local capture unique local strength
National, International news deemphasized
Advertising integrated everywhere
Journalism becomes a state of mind. Physical newsroom
disappears.
14. Impacts on Research
Digital News will be recognized and utilized as discreet
units of information. Print version constrained the true
value content.
News is instantaneous
More “news” content will be available. Web > Print
Quality of news content will vary widely.
Highly end-user centric. Accessed and used when, where,
and how the end-user wants.
Research will rapidly migrate to mobile devices.
Analytic tools will become required.
Data & text mining, Visualization, Sentiment Analysis
Relational and Geographic Analysis, Timelines
Sharing and Collaboration, Research Workflow
Historical News will expand
15. Longer term Impacts
Newspapers were intended to be consumed and discarded.
Archives and libraries utilized microfilm to preserve the
historical record. Migrated to digital historical products for
greater accessibility and discovery.
Publishers are NOT saving their editorial web archive
Loss of historical web archive
Constantly changing presentation of news creates issues
for Copyright. LoC has not made determination of what
constitutes copyright for web news.
16. Advice to Libraries
Be relevant by adapting to the changing news landscape.
Content is still King. Make sure researchers have access to
the content they need.
Tools will be essential for news research. Embrace them.
Prepare for and adopt Mobile as a mantra and behavior.
17. Hartford Courant, Nov. 10, 1930
New York Times, April 24, 1920
Washington Post, Nov. 6, 1896
Chicago Tribune, July 24, 1900
Atlanta Constitution, July 6, 1890 Guardian, Nov. 12, 1959
Los Angeles Times, Nov. 16, 1966