1. ENTERTAINMENT | FILM
DATE 2013
ENTERTAINMENT | FILM

2. is a Photo-driven Engagement Platform
enabling brands to turn consumers into content
generators and brand ambassadors
Every photo is a user generated ad
ENTERTAINMENT | FILM

3. VALUE PROPOSITION
NEXT GENERATION SOCIAL MARKETING PLATFORM
GoldRun offers new and highly innovative technology which creates unique and personalized photos
Engagement with their fan / client base
Fulfillment for a specific photo-based contest
Cooperative marketing opportunities & sales-channel partnership
Enhances existing social marketing campaigns
Data and insight into demographic info of their users / fans
Geo-fencing technology is basis for differentiated experiences on-site and off-site
Special and different
Leads to more satisfied
Full of new content not available anywhere else and returning customers/
clients/consumers/
Long-lasting: shared photos allow customers to take end users/fans
a piece of their experience with them
*Programs can be tailored to meet each client’s specific objective(s)
ENTERTAINMENT | FILM

4. MOVIE CAMPAIGNS
GOLDRUN CAN BE DEPLOYED AT ALL STAGES OF THE MARKETING CYCLE
THEATRICAL LAUNCH DVD LAUNCH
PRELAUNCH AWARNESS POST-OPENING PRE-LAUNCH ONGOING
AWARENESS BUZZ
Generate Ticket Sales Extended buzz related to release Announce Launch Customer retention
and continue ticket sales (DVD & Merch)
SAMPLE USER PHOTO WATERMARK SAMPLE USER PHOTO WATERMARK MCOMM OPPORTUNITIES
ENTERTAINMENT | FILM

5. THEATRICAL LAUNCH | PRELAUNCH AWARENESS
ENHANCED MOVIE EXPERIENCE AT HOME
Fans will be able to snap and share fun photos with the GoldRun virtual
Photobooth App before going to the cinema. Once movie goers share their
photos they will be forwarded to purchasing movie tickets and will potentially
be more inclined to going to a specific theatre to extend their enhanced
experience.
Hanging out wit h Bombur
before going to watch The
Hobbit at Regal!
EXTENDED VIRAL REACH DRIVE TICKETSALES
ENTERTAINMENT | FILM

6. THEATRICAL LAUNCH | POSTOPENING AWARENESS
CREATING MEMORIES ON LOCATION
PRE-MOVIE PROGRAM (IN THEATRE CALL-TO-ACTION)
Theatre operators and brand advertisers can invite movie goers to take and share fun photos with branded content from
their favorite films. This memory-creating event will entice fans to share their extended movie experience on their social
networks, therefore broadening the effect and reach of the campaign. Additional rewards may include top-tier prizes (available
exclusively at theatre locations through the use of GPS) and discounts on all concessions.
ENTERTAINMENT | FILM

7. GOLDRUN USER FLOW
Studios and theatres can generate buzz in advance of a movie launch by promoting upcoming movie releases and giving the audience a unique and personal
way to preview the movie. Sharing photos enhances the viral effect and showcases specific theatres as the premium venue to see the movie. When outside
of theatre locations, the campaign could focus on movies now playing in the theatre. In each case, we would drive the user to a ticket purchase opportunity.
I am the Man of Steel!
http://manofsteel.warnerbros.
com/index.html
ACCESS SELECT SNAP & SHARE DRIVE TICKET SALES
ENTERTAINMENT | FILM

8. ADDITIONAL CAPABILITIES
DVD/ BLU-RAY LAUNCH (MCOMM), MERCHANDISE & REWARDS (COUPONS, OPT-IN)
Earn credits per photo shared
Increase star status
Redeem rewards*
*Coupons are individual, unique and non-transferable, therefore providing complete non-duplicate protection and complete control of how coupons are redeemed.
INTEGRATE LOYALTY REDEEM COUPON DRIVE OPT-IN SWEEPSTAKES/ MCOMM OPPORTUNITIES
PROGRAMS AT POS SIGN-UPS CONTESTS
ENTERTAINMENT | FILM

9. GOLDRUN CLIENTS
PAST & PRESENT CAMPAIGNS
GoldRun is currently working with various studios on initiatives for 2013.
THE SMURFS (2011) ICE AGE (2012) THE HOBBIT (2012)
SONY PICTURES 20TH CENTURY FOX WARNER BROS
ENTERTAINMENT | FILM

10. BUILDING BRANDS USING CURRENT TRENDS IN PHOTO SHARING
1.1B 30%
Increase in
THE VALUE OF AUTHENTIC Global Smartphone Fandango mobile
PHOTO POSTS FOR BRANDS Subscribers ticket sales
IS IMMENSE Data Source:
42%
http://www.internetretailer.com/2013/01/02/fandangos-mobile-ticket-sales-soar-171-2012
46%
Facebook users upload over 250 million photos per Growth, of total U.S. adults
day - photo sharing is a cornerstone of Facebook’s user
experience and its identity as a social platform. Q 4:12 upload shareable
Brand and Product Fan Pages on Facebook have 7x photos online
higher interaction rates for photos versus status Data Source: Mary Meeker KPCB, “Internet Trends”, December 3, 2012 Data Source:
updates, video posts, and other content. Wikipedia.org | TechCrunch.com | Technology.Inc.Com | Facbeook.com | Flickr.com
8%
123%
7% PHOTOGRAPHY 123%
Growth in Photography
6% Based Mobile App Use COMMUNICATION 98%
Among U.S. Smartphone Users SHOPPPING 89%
5% Data Source: Nielsen, “Counting Today’s Mobile Consumer”, July 18, 2012 TOTAL MOBILE 84%
4%
3%
STATUS
VIDEO
2% Photo-sharing App reaches 1 2 3 4 5 6 7 8 9 YEARS
100M Users
LINK
INSTAGRAM
PHOTO
1%
3x faster
LINKEDIN
0% TUMBLR
TWITTER
Data Source: than other social networks FACEBOOK
Analysis of over 60,000 brand pages and 1M posts conducted
by Wildfire Interactive & EdgeRank Checker during Q1 2012 Data Source: Instagram “Instagram Press Center” April 2012 | Ask Your Target Market (AYTM) “Photo Sharing Research” March 2012
ENTERTAINMENT | FILM

11. GOLDRUN PRODUCT LINE
GOLDRUN APP, WHITE LABELS, API
GOLDRUN APP WHITE LABEL API
The GoldRun App can feature White Label - The GoldRun App API - Integrate the GoldRun Virtual Photobooth
& host campaigns rebranded and customized for an capabilities into existing Film Apps
Entertainment Company
ENTERTAINMENT | FILM

12. THANK YOU.
ENTERTAINMENT | FILM