Developing and Optimising Your Professional Identity on LinkedIn
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This document discusses developing and optimizing your professional identity on LinkedIn. It recommends having a complete profile with a photo, headline, summary and work experience details. It also stresses the importance of connecting with your network both internally and externally, as your extended network of connections and their connections can provide opportunities. The document advises engaging with your network by liking, sharing and commenting on posts, as well as publishing your own content to develop your professional brand.
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Developing and Optimising Your Professional Identity on LinkedIn
- 1. Developing and Optimising Your Professional Identity Charles Hardy Education Engagement Lead LinkedIn #SocMedHE15 December 2015
- 2. Create economic opportunity for every member of the global workforce Vision
- 3. https://press.linkedin.com/about-linkedin The World’s Largest Professional Network 400,000,000+ members
- 4. S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S T H E E C O N O M I C G R A P H Members Companies Jobs Skills Schools KnowledgeS C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S T H E E C O N O M I C G R A P H S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S T H E E C O N O M I C G R A P H S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S T H E E C O N O M I C G R A P H S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S T H E E C O N O M I C G R A P H S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S T H E E C O N O M I C G R A P H
- 5. LinkedIn for Higher Education Data Insights Content People Marketing, Learning, Employability, Alumni Relations Career Paths Academics ProfilesHiring University Networking Developing a brand that attracts and retains the best
- 7. 7
- 9. Your Professional Identity is more than just a CV or profile 9
- 10. Developing and Optimising your Professional Identity What you knowWho you knowWho you are
- 11. Being Found the importance of keywords
- 12. First impressions The importance of: • Your Photo • Your Headline • Your Summary
- 13. Being impressive Your Career Your Achievements Your Work Your Passion
- 14. Who you are 1. Have a good professional profile Photo 2. Use your Summary to explain who you are and your career aspirations (“Elevator Pitch”) 3. Complete your full Work Experience and Employment details 4. Include your Education and Qualifications history 5. List your Skills and include Keywords throughout to ensure you are found by the right people
- 15. The Power of Your Extended Network 15
- 16. Opportunities do not float around like balloons. Grow your connections – in-house, your wider peer group, employers, alumni They’re tied to people.
- 17. You don’t know the future Someone you connect to today could be the key to a future unknown opportunity Be Open
- 18. Your actions define how people perceive you
- 19. Your Professional Brand is defined by how you interact with people 19 Engage your network Like, Share, Comment Post your own Content Publish a Blog Post
- 20. Who you know 1. Invite people you know to connect to you on LinkedIn 2. Think Future – Do not just connect for today – people you know might become very useful contacts in the future (unknown opportunity) e.g. you discover someone from your class 3 year later is working at that company where you want to go 3. The more connections you have, the wider your Extended Network e.g. you have 50 connections, they all have 50, you have 2.500 in your network 4. Join relevant Groups on LinkedIn – Sector Groups, Company Groups, Alumni Groups 5. Share useful information, news and jobs out to your connections – your professional brand is determined by your actions and collaboration
- 22. The most relevant professional insights, news, knowledge and people Groups Organisations People Channels
- 23. 23
- 24. What you know 1. Use LinkedIn to perform research on Companies, People, Jobs 2. Explore Career Paths and find Mentors using the Alumni Data for your university 3. Explore and Follow Companies you are interested in working at, or which share useful content 4. Use LinkedIn Pulse to follow Influencers and Channels so you are aware of the latest news in your specialist area 5. Access Lynda for online learning video courses to expand your skills
- 25. 3 things you should do now: 1. Complete and enhance your personal professional profile 2. Connect and grow your network… 3. Post / Publish / Share content on your specialist topic
- 26. ©2015 LinkedIn Corporation. All Rights Reserved. Find out more: university.linkedin.com students.linkedin.com/uk
Notas do Editor
- Personalize this deck by adding your LI profile photo and your name
- LinkedIn’s vision is to create economic opportunity for every member of the global workforce, and today we stand at an inflection point to begin to realize our larger vision at massive scale. The development of the world’s first Economic Graph will lead to making that vision a reality.
- In 2008, LinkedIn had just over 30 million members. As of today there are more than half of the world’s knowledge workers and north of 30 million students on LinkedIn. We continue to grow similarly across other pillars of the network: there are more than seven million active company profiles; 3.5 million jobs; billions of endorsements; more than 25,000 university pages; and billions of weekly updates flowing through our network.
- An ideal starting point for connecting with your professional world is building a great profile on LinkedIn
- Our value propositions for members – three ways that LinkedIn helps its members
- An ideal starting point for connecting with your professional world is building a great profile on LinkedIn
- There are many ways for your to share what you know on LinkedIn, and to also learn from others who are sharing their expertise. I am going to dive deeper into a couple of these. SlideShare – upload you presentations, or infographics. New functionality now where you can with one click from SlideShare, add a presentation to your LinkedIn profile Groups – We have over 2.1M groups on LinkedIn – connect with other professionals with similar interests to you. Collaborate, share, discuss Pulse – Consume content on the topics that interest you. Influencers – Follow industry influencers We also have member publishing, which hopefully you’ve heard of. We’re going to dive deeper into that in a little bit.
- So wrapping up – the Top 5 things…..