12. How do we Make Money? >17% Cross Selling Vertical Model Margin Average Transaction 2012 2014 Buses Net Rates 7%-15% $3,000 $3.5 M $8 M Hotels Commissionable and Net Rates 10%-20% $1,000 - $25,000 91% = 25 rooms or less Conversion 6-12% 20% within 30 days 21% within 60 days $4 M $20 M Custom Groups Net Rates 20%-30% $20,000 $1M $5 M Advertizing Listings, Banners, Pay Per Click, Prioritizing, Campaigns 50% $1 - $50K $400 K $3 M Air Commissionable and Net Rates 10%-20% $2,500 - $30,000 N/A $10 M Attractions & Restaurants Net Rates 15%-30% $200 - $2,500 N/A $1 M Total $8.9 M $47 M