Groupize.com offers Tourism Boards Solutions to get more Group Business from various channels. The right technology and processes help DMOs and CVBs maintain their brand and convert Group Inquiries and Traffic

1. The Group Business
Challenges and Solutions
Presented to Tourism Boards

2. group∙ize:
pronounciation/group­eyes/, verb;
To use state of the art technology to efficiently
search, customize and create unique
experiences for group travel online: "It’s so
easy to custom-ize, individual-ize, organ-ize,
special-ize and maxim-ize our trip with
groupize.com"
What’s an OTO? = Online Tour Operator

3. The $45 - $180 Billion Opportunity
Tour Operators Planners
Travel Agents Multi‐City
Meetings and Conventions Families
Incentive Seniors
Events & Special Events Girls Getaways
Sports Teams Last Minute Groups
Student Religious Coach Operators
Small Groups Culinary
International Tour Shopping

4. Top 10 Reasons
for a Better Mouse Trap
1. No perceived ROI. Non Trackable 6. High Printing Costs of Group
Sales and Marketing Efforts Planners
2. Limited Resources (Financial, 7. Suggested Itineraries are not
Personal and Technical Support) meaningful. Not tailored to
3. Technology Prisoner interest of the visitor
4. Web site is FIT focused and 8. Trip Planning and Social
doesn’t meet the Multiple functionality is weak. Need “WRI’s analysis of online travel
Channel requirements (tiered interactive maps, itinerary consumption shows that there is
pricing) builders, event calendars & a greater propensity for
sharing. consumer to engage with
5. Leads that aren’t followed up.
Access to Group Rates is 9. Can’t Monetize your Group Traffic websites that offer, not only user
cumbersome reviews, but also a means to
10. Need to attract new online process and complete a secure
Group Business booking.”

5. How to service all Group Channels?
Group Meeting Wedding
Family Sports Team School
Planner Planner
Travel Tour Bus
DMC Web Sites
Agent Operator Operator DMOs & (Meeting & OTAs
(ABC (Globus) (ABC Bus CVBs Planners (Expedia)
Travel) lines) (NYC) Inc.
Groupize.com
Local
Receptive
Operator
(American
Tours R Us) Groupize Technology
and Operations
Tours Sightseeing Guides Attractions Restaurants Hotels Air

6. Groupize.com Affiliates Group Technology
Event Web Sites
Facebook / Social
White Labels
Tours Sightseeing Guides Attractions Restaurants Hotels Air Transportation

7. Groupize Shopping
Experience Group Suppliers
Step 1: Individual-ize
Collections
Tourism Board
Information and Links
Experiences
Other Collections

8. Groupize Shopping
Experience
Step 2: Personal-ize
Experiences / Tours

9. Groupize Shopping
Experience
Step 3: Custom-ize
Options
Flights
Motorcoach
Hotels
Attractions
Restaurants
Sightseeing
General
Others

10. Groupize Shopping
Experience
Step 4: Maxim-ize
Proposal

11. Groupize Shopping
Experience
Step 5: Social-ize
Facebook and Web Site

12. Product Loading
• Loading Services
• Extranet
Transportation
Attractions
Hotels
Events
Restaurants
Guides
Tour Operators

13. Product Loading Product Design
• Loading Services • Collections
• Extranet • Experiences
• Options
• Maps
• Videos
Transportation
Attractions
Experiences
Hotels
Events
Restaurants
Guides
Tour Operators

14. Product Loading Product Design Technology
• Loading Services • Collections • Trip Planning
• Extranet • Experiences • Search
• Options •Facebook App
• Maps
• Videos
Transportation
Your White Label
Attractions
Experiences
Hotels
Events
Groupize.com
Restaurants
Guides
Tour Operators Affiliates

15. Product Loading Product Design Technology Conversions
• Loading Services • Collections • Trip Planning • Leads
• Extranet • Experiences • Search • Conversions
• Options •Facebook App • Reporting
• Maps
• Videos
Suppliers
Transportation
Your White Label Tour
Operators
Attractions
Experiences
Hotels
Events
Groupize.com
Restaurants
Guides
Tour Operators Affiliates

16. Other Services: Affiliates

17. Other Services: Affiliates

18. “ROI” is KING
Product Follow Up
• Meaningful Collections by Interest • Reports
• Bookable • Conversions and Revenues
Technology Marketing
• Trip Planning and personalized • Adwords Presence and SEO
itineraries • PR
• Interactive Maps • Trackable E-newsletters to:
• Instant Pricing • 100,000 Agents
• 3,500 Tour Operators
• Group Leaders

19. 2011 Programs
Packages Product Loading Technology Marketing Reports Revenue Share
• $1,000 Pay per Click • Adwords Tracking
Standard • 20 Free Suppliers • Listed on • 2 emails to 100,00 Travel • Newsletter tracking
• 4 Experiences Groupize.com Agents • Conversions 2% of all Sales
$2,500 • 2 Collection Pages • Revenues
• 1 Email to Tour Operators • Room Nights
• $3,000 - $6,000 Pay Per Click
• Listed on • Search Engine Optimization
• 40 free suppliers Groupize.com • 2 Webinar • Adwords Tracking
Premium • $5 per additional • Included in 3rd • 4 emails to Travel Agents • Newsletter tracking
supplier party Affiliates • 4 Emails to Tour Operators
$10,000 - • 10 Experiences • Collection Page is • 2 Emails to Group Leaders • Conversions 2% of all Sales
$20,000 • 5 Collection Pages linked to Tourism • Facebook ads • Revenues
• Extranet Access Board Web site and • SEO Optimized pages • Room Nights
Image • Hot Deals and What’s New
• Unlimited • Adwords Tracking • Revenue Share
White • $5 per supplier & • Listed on all • Newsletter tracking on the Advertising
• SEO • Conversions • $75 per lead for
Label $100 per channels
• Facebook Ads • Revenues Tour Operators
TBD
Experience • Customization Fee • Room Nights • $10 lead for
• Extranet Access • Customer List Suppliers

20. It’s about the Journey and the
Destination