This is a modified version of the presentation delivered on August 25th at the CAI of Georgia Tradeshow. Some content, images and slides have been removed.

1. Social Networking:
Advancing & Promoting Your Community
This presentation has been modified. Some images
and slides have been removed.
Charity Hisle
Socially Engaged Marketing®
Facebook.com/SoEngaged
Copyright ©2012 Socially Engaged Marketing® All rights reserved. www.sociallyengagedmarketing.com

2. Agenda
• Generating Conversations & Engaging on Facebook
• Reputation Management & Responding Online
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3. Generating Conversations
& Engaging on Facebook
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4. Share Community History & Story
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5. HOA Notices & News
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6. Neighborhood News
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7. Community Events & Photos
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8. School News
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9. Local Events & Photos
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10. Be Welcoming & Friendly
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11. More Content For Sharing
• Connect with local businesses, share reviews &
photos
• Share coupons, savings & discounts
• Share pet-lover updates like local vets, pet spas,
pet walking services, & pet sitters
• Share childcare, school & extra-curricular activity
information
• Movie releases
• Recipes
• Book club and other community club news
Copyright ©2012 Socially Engaged Marketing® All rights reserved. www.sociallyengagedmarketing.com

12. Get More Likes, Comments & Shares
• Ask polarizing questions
• Ask questions that are easy to respond to,
like fill-in-the-blank
• This or That questions work well too
• Ask poll questions
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13. Respond to Questions
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14. Reply & Share
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15. Localize Your Updates
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16. Contests!
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17. Consider a Contest for the Cover
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18. Causes & Awareness
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19. Reputation Management &
Responding Online
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20. Copyright ©2012 Socially Engaged Marketing® All rights reserved. www.sociallyengagedmarketing.com

21. Copyright ©2012 Socially Engaged Marketing® All rights reserved. www.sociallyengagedmarketing.com

22. Copyright ©2012 Socially Engaged Marketing® All rights reserved. www.sociallyengagedmarketing.com

23. Copyright ©2012 Socially Engaged Marketing® All rights reserved. www.sociallyengagedmarketing.com

24. Track Your Findings
• Create a spreadsheet of the top issues
• Notate sentiment
• Delete old or dormant online profiles
• Be proactive
• Track monthly or quarterly (put it on your calendar)
• Search for keywords associated with your company
name, address, community name(s)
• Include modifiers such as sucks, scam, hate, etc.
Copyright ©2012 Socially Engaged Marketing® All rights reserved. www.sociallyengagedmarketing.com

25. Free Reputation Management Tools
• Google Feed Reader for keywords and phrases
• Google Alerts for web results, blogs, news,
groups and videos
• SocialMention, Kurrently, Twitter Search for
social networking mentions
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26. Responding Online: Set Objectives
• Demonstrate you’re listening and you care
• Understand their perspective
• Provide the opportunity to explain the situation
• Attempt to change perceptions
• Win over new and prospective owners
• Reinforce the positive
• Be accountable, provide solutions, solve
problems
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27. Positive Comments
These comments thank your company for value,
experience or service.
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28. Constructive Comments
These comments criticize your company, value,
or service BUT offer opportunities to solve the
problem.
Copyright ©2012 Socially Engaged Marketing® All rights reserved. www.sociallyengagedmarketing.com

29. DON’T Delete Unless…
Don’t remove content posted unless it is
attacking, violent, threatening, racist,
offensive, pornographic, uses foul language or
violates Fair Housing Laws.
Copyright ©2012 Socially Engaged Marketing® All rights reserved. www.sociallyengagedmarketing.com

30. Spam Happens
• Take a screen capture or save the email
notification
• Delete the post from social networking pages
• Ban the user from publishing again
Copyright ©2012 Socially Engaged Marketing® All rights reserved. www.sociallyengagedmarketing.com

31. Social Networking:
Advancing & Promoting Your Community
This presentation has been modified. Some images
and slides have been removed.
Charity Hisle
Socially Engaged Marketing®
Facebook.com/SoEngaged
Copyright ©2012 Socially Engaged Marketing® All rights reserved. www.sociallyengagedmarketing.com