Shree Rajani, head of communications and Pru Daniels, head of marketing, Versus Arthritis Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. How do we convey the strategy
through our new visual identity?
from the logo to the images we
consciously choose

2. THIS IS A STANDING
FRIENDLY PRESENTATION
Please feel free to take a standing break
or stretch your legs at the back of the
room at any time.​

3. 01.
HELLo!

5. Who are we?
• Shree Rajani, head of communications
• Pru Daniels, head of marketing

7. WHY ARE WE HERE?

9. V e r s u s A r t h r i t i s
999
Logo animation:
https://vimeo.com/
276200006/620605
5633
Our logo…

10. THE LOGO
STACK

11. OUR COLOURS Colour is crucial to
our identity

12. PAIN
Imagery:
THEN

13. PAIN
Imagery:
NOW

14. Imagery

15. The difference in practice…

16. The difference in practice…

17. The difference in practice…

19. Quick-fire creative inspiration
29 January 2019
Creatives Group
London
#charitycreative

20. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk