Mark Reed, communications manager, Back Up Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

2. Back Up
The spinal cord injury charity
• Services charity
• Reach over 800 people
every year
• Spinal cord injured
population: 40,000

3. Small charity perspective
• Small comms team
• No external support
• Other responsibilities
All affect how you
approach the media

4. Pitching an exclusive
Wheelchair Report
• Looking into how people
choose, use and fund their
wheelchairs
• Exclusive pitched to Radio 5
Live
• Launched on November 13
on The Adrian Chiles show

5. What worked?
Quality coverage
Time to shine
Further exposure
Relationships Developed

6. What didn’t work?
• Other opportunities
missed
• Limited time to
approach other outlets
• No longer breaking
news

7. Top tips and learnings
• Always research journalists in
advance
• Weigh up the pros and cons
• Test out the waters early
• Send an outline and follow up
• Make their life easy
• Contact other journalists post
launch
• Utilise the contacts you make

8. The exclusive
A good or a bad thing?
Good for small charities:
• Better chance of pick up
• Make lasting connections
• Best use of available
resource
• More preparation time

9. Thank
You
www.backuptrust.org.uk | E: admin@backuptrust.org.uk | T: 020 8875 1805

10. Visit the CharityComms website to
view slides from past events, see
what events we have coming up
and to check out what else we do:
www.charitycomms.org.uk

11. Offering exclusives
to journalists
29 March 2018
London
#charityPR