Kathryn Excell, head of digital and Nikki Peters, campaign manager, MQ: Transforming Mental Health Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. Find, engage & work with
Social Media Influencers
1

2. 2
❖Why influencers are important
❖How to find the right people
❖Building relationships
❖Managing risk
❖Measuring success
And then breakout groups to discuss your own challenges!
What we’ll cover:

3. 3
Bob, aged 63Ryan, aged 7
What do these two have in common?

4. 4
“92% of consumers trust an influencer more
than a traditional celebrity endorsement”
Why are influencers important?
“A McKinsey study found that word-of-mouth
influence doubles the sales of paid
advertising and boosts the customer retention
rate by 37%.”
https://digital-me-up.com

5. 5
❖ Content saturation means it’s hard to stand out
❖ Social sharing is down by 50%
❖ Organic social in decline
❖ Focus on monetisation – pushes organisations towards
advertising
Why are influencers important?

6. 6
How to find the right people

7. 7
Building relationships

8. 8
Managing risk

9. 9
Measuring success

10. 10
Thank you!
Questions? Grab us during the breakout
session or get in touch:
npeters@mqmentalhealth.org
@nikkipeters
kexcell@mqmentalhealth.org
@KathrynExcell

11. 11
Now over to you!
Group
discussion

12. Sponsored by
Charity digital
conference
21 November 2018
London
#charitydigital

13. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk