Ben Nolan, head of supporter growth, World Vision and Martin Campbell, director of innovation and strategy, World Vision Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. Martin Francis Campbell
Chief Information Officer
World Vision UK
@TheCharityCIO
Ben Nolan
Head of Supporter Growth
World Vision UK
@obi_ben_n
Digital Transformation
By the Numbers

2. Digital
adjective /ˈdɪdʒɪt(ə)l/
involving or relating to the use of
computer technology

3. Transformation
noun /ˌtransfəˈmeɪʃ(ə)n /
a marked change in form, nature or
appearance

4. Faced with the digital revolution, many people working in large organisations
instinctively see its consequences as another layer of complexity.
To some of them, digital promises a better fax machine, a quicker horse, a
brighter candle.
In fact digital is about applying the culture, practices, business models and
technologies of the internet era to respond to peoples raised expectations.
Tom Loos emore, G overnment Digital S ervice

8. You don’t get accountability
without the ability to count

10. You don’t get accountability
without the ability to count

12. Martin Francis Campbell
Chief Information Officer
World Vision UK
@TheCharityCIO
Ben Nolan
Head of Supporter Growth
World Vision UK
@obi_ben_n
Digital Transformation
By the Numbers

16. Bankrupts
Blacks
BHS
Woolworths
Toys ‘r’ us
House of Fraser
Maplin
HMV
Leaders
JD Sports
Zara
Costa
Disney
Primark
Lush
Dominos

20. What I’ve Seen
&
Why You Need It
Martin Francis Campbell
Chief Information Officer
World Vision UK
@TheCharityCIO
digitalcollective.org.uk
martin.campbell@digitalcollective.org.uk

23. Can You Out-Spell An 8 Year Old? Most Adults Can’t!
Can You Guess The Dates Of These 7 Key Moments In History?
Hardly Anyone Can...
Which Bible Character Are You Most Like?
How many of these classic children’s games can you remember?

26. £0.00
£0.75
£1.50
£2.25
£3.00
Start Test 1 Test 2 Test 3 Test 4 Test 5 Test 6 Test 7 Rollout
Cost per email by test phase

27. The charity digital
conference
20 November 2019
London
#charitydigital
WiFi: etcvenues Password:wifi8119
Sponsore
d by
Room: Premium Suite

28. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk