2. Introduction
“Nothing is as absolute as the truth itself”- M K Gandhi
In a world where perception is a synonym to reality it‟s increasingly
important to bridge the gap between the two. It does not ask for
perception management alone, it also calls for reality checks by
Individuals and Institutions. Hence, it is worth noting that a
communications advisory not only enhances or manages
perception but is also an advisory to bring reality as close to the
applauded perception.
Public Relations is sanity to each who has some stake in public. It‟s a
strategic tool in the communication gamut based on long term
goals managing reputation and credence. Public Relations
advisories indulge third parties in a manner where the message
output is through neutral bodies and hence, comes with great
amount of credibility and respect.
PR Authenticates!

3. About Channel PR
• Channel PR's core competency is Public Relations. In its short stint
of over 4 years in the industry, it has earned recognition for its
service standards
• Channel PR's Executives are drawn from the fields of public
relations, public affairs and advocacy, industry associations, digital
marketing, advertising, marketing and journalism - elements that
have helped the organization to deliver versatility in their
customer service
• Channel PR's services customers in the areas of Social/political
sector, infrastructure & power, BFSI, real estate, retail, education,
telecommunications, travel & tourism, environment, hospitality,
film and theatre
• Channel PR has a national network, through its own offices as well
as tie-ups, to cater to the wide requirements of its customers

4. Methodology
• Channel PR has a strategic approach to PR
• Strong brand development programmes through strategic
planning, insight sharing and valuable implementation
programmes
• Channel PR excels in Strategy, Planning and Execution broadly
using four delivery channels-
• Environment Screening and Feedback Mechanism
• Media Initiatives
• Non Media Initiatives
• Online Reputation Management
• Crisis Management

5. Environment Screening and Feedback Mechanism
Our in-depth media and secondary level research along with
analytics helps us apprise clients on factors (industry trends,
competitor activity and government policy) that govern behaviors
or opinions. Our customized strategy helps client address these
crucial factors and push the target audience to have favorable
behaviors or opinions

6. Media Initiatives
Deep understanding of the Indian media is integral
to our key competence – India with its unique
socio-political landscape is land to fusion of
technical and tactical PR expertise. We understand
the client and media and marry the two to come up
with the required solutions. We have strong media
outreach (deep penetration through out the country
from National Media centers as well as regional
media centers) through apt strategic understanding
of avenues. Forming great work relationships with
the Indian media is a definite strength for us

7. Non Media Initiatives
Channel PR helps its clients
with various Non-media
Opinion
Formers
initiatives that establish Customers
Business
Partners
credibility, respect and market
leadership. Social
Responsibilities, Public affairs, Chambers
of
Trade &
Industry
working with industry bodies commerce
and associations, corporate Individual/
Organization
communication and advocacy,
organizing and identifying NGOs Government
speaker opportunities,
networking platforms, liaison
areas, events, exhibitions and Commercial Professional
conferences are integral to our targets
Regional
groups
non media services and Local
community

8. Online Reputation Management
Internet has become an important
tool of communication. Considered
as strategic and cost effective,
internet offers unedited access to
the information from anywhere in
the world. Online searches and
search results are synonymous to
reality today. Online image is now
considered as a mirror image to
reality. With the virtual world
becoming more significant online
reputation management has
become increasingly significant
and we at Channel PR understands
this and have a dedicated resource
unit for the same

9. Crisis Management
We dig deep to capture the root of the problem; evaluate the
situation with preferred systems and processes then ensure flow of
adequate information. The team at Channel PR is ever so calm and
up always with the right communication practices

10. Showcase: Clientele

11. Showcase: Clientele

12. Showcase: Work Archive Print media

13. Showcase: Work Archive TV news media

14. Testimonials
Exceptional commitment to delivery and „client first‟ attitude is
what summarizes my experience with Vanita.
Payal Kapoor, Internationally Reputed Interior Designer
Mridul Chandra is innovative and has the ability to drive effective
communication strategies for clients. I would recommend him as a
PR partner and my best wishes to Mridul.
Dev Amritesh, Senior VP – Marketing, Domino’s Pizza India
The Channel PR team is a pragmatic group of professionals, very
impressive in the way they manage their clients and works.
Anurag Kashyap, Writer & Director, Bollywood
I was surprised to see the media interest this team could gather
around theatre in Delhi. My heartiest congratulations and wishes.
Manoj Bajpayee, Actor, Bollywood

15. Testimonials
Channel Public Relations has been working constantly in best
interest of my businesses. They have very strong media relations
and communication strategies. I would like to convey my heartiest
wishes for future. Keep up the good work!
M. S. Malik, MD, Pacetel Communications
I was quoted, “Hence forth if I know any PR agency in Delhi its
Channel Public Relations Consultancy” This is precisely the
impression they left on me. Young, vibrant and very efficient…
Best of luck”
K. M. Thomas, Country Head, Encyclopaedia Britannica
Team Channel PR has done a great job in launching Alcatel ICE3
mobile handsets in India. Clear masters of the trait, I feel they are
very good at their job. I wish them success.
Praveen Valecha, Country Manager, TCT Mobiles

16. Why Channel PR
• Pro active approach
• High on client satisfaction and quality benchmarks
• High Return of Investment
• Strategic focus
• Exceptional implementation
• Backed-up by great minds from the communications and media
industry
• Dedicated attention and efforts to each client

17. Vision & Mission
Vision: To emerge as leading global communications consultants
Mission: To make sure each association enables cherished smiles

18. Our Core Values
• We believe that our growth lies in our client‟s growth
• We believe, the right mix of various PR tools woven through an
effective strategy is the only way for a successful Public Relations
Campaign
• Channel PR excels in synchronizing public relations‟ strategies with
your business pulse
• We Truly Value and Think your Business! We always deliver!

19. Senior Management
Vanita Arora
(CEO)
Mridul Chandra Vivek Upadhyay Prasoon Kr. Ghosh Rohit Rellan
Vrinda Mathur
(Director (Director – Business (Director – Digital PR) (Director – Business
(Director - Operations)
–Strategy & Planning) Relations) Development)

20. Showcase: Team experience

21. THANK YOU!

22. Vanita Arora
The CEO of Channel Public Relations Consultancy, is a
seasoned communications professional. She has an invaluable
experience of nearly couple of decades spread across different fields
in the communications industry - corporate communications,
advertising, public relations and journalism.
A Journalist at heart, Vanita‟s journalistic instincts have seen her
working with some of the best known lifestyle magazines at senior
positions over the years. Starting with Tata Press Yellow Pages as an
advertising and PR professional. She has actively worked for Image
building of host of companies since then.
Throughout her long career Vanita has proven herself to be an
unyielding workhorse, an excellent communicator with exemplary
writing and design skills, a great coordinator and an able
administrator.

23. Mridul Chandra
Director of Strategy & Planning, is the brain behind the
innovative and strategic approach carved for its clients at Channel
PR. He has extensive experience in all departments of PR in the top
PR agencies of the country, Text 100, Rajiv Desai (A Pioneer in PR in
India) & Associates and International Fleishmann Hilliard affiliate
Lexicon Corporate Communications to name a few
He has worked with clients in myriad fields ranging from IT-Telecom,
Automobile, Retail, Real Estate, Education, and Hospitality to the
highest echelons of Public Affairs with Govt. of Rajasthan during the
tenure of Vasundhara Raje and planning for Eurofighter Typhoon
Fighter Planes (EADS).
He is an alumnus of the one of the best communications institution in
India, The Indian Institute of Mass Communications (IIMC).

24. Vivek Upadhyay
Director of Business Relations, Vivek Upadhyay is a leading
Corporate Communication professional with a decade of experience
with majors in power, infrastructure, real estate sector and industry
associations. His expertise area includes public affairs, crisis
communication, corporate communication, advocacy and liaison,
marketing communication and image management.
Vivek has worked with leading infrastructure conglomerate DSC
Limited, Impact Projects (promoted by Fortis healthcare family), UTV
Network, & Confederation of Indian Industry (CII). Working with
leading PR agencies has been integral to his work profile.
An MBA by academic qualification Vivek heads business relations and
consultancy division at Channel Public Relations Consultancy. A
planner, statistical analyser and business consultant Vivek works
closely with the Strategy & planning cell of the company.

25. Vrinda Mathur
The Director of Operations; Vrinda has been a core
Implementation and Operations person in her successful career as a
PR person. A Media Relations expert, she has not only handled big
names in Indian industry but also some very illustrious brands
internationally like YALE University (US), London Metropolitan
University, Diva Cachaca (Brazilian beverage), Greenpeace
Foundation (International NGO for Climate Change)
Working with such vivid clients across sectors has enabled her to
effectively build strong understanding and relations with the Indian
and international media. Before joining the prestigious Indian
Institute of Mass Communications (IIMC), she also did Bachelor of
Journalism and Mass Communication

26. Prasoon Kumar Ghosh
The Director of Digital PR, is a unique fusion of a Software
Engineer and a Communications Consultant. Always up for new
challenges the B Tech. in Software Engineering left him with a want
to do something more innovative and hence came Masters in Mass
Communication (Media Management) from top university of the
country, Banaras Hindu University
Prasoon has worked extensively for some of the country‟s top-notch
PR agencies- Comma Consulting of Rajiv Desai (A Pioneer in PR in
India) and Corporate Voice Webber Shandwick to name a few. His
expertise lies in amalgamating the two fields of Technology and Public
Relations from his experience and bringing forth a relatively new
branch of Public Relations in India-the Digital Public Relations.

27. Rohit Rellan
The Director of Business Development, is a dynamic and result-
driven professional with around a decade of experience in Business
Development, Media Marketing and Relationship Management.
Rohit with his profound knowledge of communication, media
production and business management has the ability to create and
execute Marketing Communication Plan for strategic positioning of
products/services. Analytical approach and accurate decision-making
are the key component of his skills.
He is a great team player and persuasive team-builder with
exceptional inter-personal skills, able to motivate for achieving
exceptional business performance and abilities in establishing
beneficial relationships with working partners, trade & target-
audience.