Tinsel. Presents. Bows. It’s almost that time of year again! With the holidays just around the corner, are you ready? We teamed up with Morar Consulting to survey over 200 online retailers. We’ve consolidated some of the results into an infographic that will provide insight into trends and developments shaping this holiday season’s e-commerce landscape.

1. ChannelAdvisor commissioned MORAR to conduct the E-Commerce Holiday
Season Survey 2016. Research was performed using an email invitation and an
online survey. All survey respondents were e-commerce decision makers for
their respective companies. For a full recap of the E-Commerce Holiday Season
Survey 2016 please visit http://bit.ly/2016HolidaySurvey.
866-264-8594 | www.channeladvisor.com
Copyright 2016 ChannelAdvisor Corporation. All rights reserved.
WHICH ONLINE CHANNEL
DO YOU EXPECT TO GENERATE
THE MOST SALES FOR YOUR BUSINESS
IN THE 2016 HOLIDAY SEASON?
THE 2016 HOLIDAY SEASON
IS RAPIDLY APPROACHING.
ARE YOU READY?
Tinsel. Presents. Bows. It’s almost that time of year again!
With the holidays just around the corner, are you ready? We teamed up with
Morar Consulting to survey over 200 online retailers.We’ve consolidated some
of the results into an infographic that will provide insight into trends and
developments shaping this holiday season’s e-commerce landscape.
So sit back, and take this last chance to relax and check out the results of our
E-Commerce Holiday Season Survey 2016, with great insights from retailers
with sales in excess of $25m a year.
Holiday promotions are starting early
plan to start their promotions
in September or sooner
78%
“Increase digital marketing/advertising budget”
Top retailer strategy for increasing holiday/Christmas season sales this year
The holiday season
is critical to retailers
74%
OF RETAILERS SAID 60%
OR MORE OF THEIR ANNUAL
SALES ARE DEPENDENT ON
HOLIDAY SEASON
Amazon outperforms other online channels
during the holidays
Black Friday and Cyber Monday are pivotal
6%
FULFILLMENT
is the largest challenge for retailers
during the holiday season
All signs pointing to another
successful holiday
expect their holiday
sales to increase
expect their holiday sales to
increase between 1-20%
48% 26%
51% said fulfilling orders on time is their biggest challenge during the holidays
The second largest challenge was adjusting to competitor activity such as promotions (28%)
WhoWe Surveyed
OF US RESPONDENTS MAKE MORE THAN $100 MILLION IN
ONLINE SALES ANNUALLY
OF UK RESPONDENTS MAKE MORE THAN £40 MILLION IN
ONLINE SALES ANNUALLY
45%
52%
70% OF RESPONDENTS MAKE ALL
THE E-COMMERCE DECISIONS
WITHIN THEIR COMPANIES
of surveyed
retailers have been
in business
for over 6 years
92%
WHAT DATE WILL BE YOUR CUT-OFF DAY FOR GUARANTEED
ON-TIME HOLIDAY / CHRISTMAS DELIVERIES?
Dec. 17
or earlier
Dec. 18 Dec. 19 Dec. 20 Dec. 21 Dec. 22 Dec. 23 Dec. 24
9%
13%
30%
8%
5%
14% 15%
WHAT IS THE MOST PROFITABLE DAY
FOR YOUR BUSINESS
THROUGHOUT THE CALENDAR YEAR?
55%
Amazon
19%
eBay
5%
Craigslist
6%
Walmart
50%
Black Friday
33%
Cyber
Monday
6%
Amazon Prime Day
11%
Thanksgiving
14%
Own
Website
1%
Comparison
Shopping
Over 60% of surveyed respondents
are branded manufacturers
of respondents said Black Friday
is the most profitable calendar day
for their business
Branded Manufacturer
Retailer
Mixture
Private Label
48%
41%
40%
$
50%