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final  competition moscow  2008 Anna   Alkina   Yuri   Berchenko   Pavel   Mikhailov   Mikhail   Okov
intro РОЛЬФ Summary Rolf has experience with Distribution of Mitsubishi cars. Both companies have good relationships and commitment to develop their mutually beneficial partnership. In 2009 contract of exclusive distribution will end.  Problem Management of Rolf Group decides on further actions towards distribution contract with Mitsubishi.
РОЛЬФ matrix of possible solutions R  e  l  a  t  I  o  n  s  Expansion and development Exclusive No relations Non-exclusive Current situation Mitsubishi takes over distribution  Start and develop business  with Chinese partners (Geely) Functional  and  geographical expansion Functional expansion New projects: Bluefish and Trade-In Spare-parts & services outlets Tuning 201? Current situation Current situation
Current situation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Russian opportunities Car ownership and total stock of cars in Russia РОЛЬФ
Mitsubishi takes over distribution РОЛЬФ R  e  l  a  t  I  o  n  s  Expansion and development Exclusive No relations Non-exclusive Current situation Mitsubishi takes over distribution  Start and develop business  with Chinese partners (Geely) Functional  and  geographical expansion ,[object Object],[object Object],[object Object],[object Object],[object Object],201? Current situation Mitsubishi takes over distribution
Mitsubishi threats РОЛЬФ
Mitsubishi threats РОЛЬФ
РОЛЬФ Mitsubishi takes over distribution
Mitsubishi takes over distribution business with Chinese partners РОЛЬФ R  e  l  a  t  I  o  n  s  Expansion and development Exclusive No relations Non-exclusive Mitsubishi takes over distribution Mitsubishi takes over distribution  Start and develop business  with Chinese partners (Geely) Functional  and  geographical expansion ,[object Object],[object Object],[object Object],[object Object],[object Object],201? Current situation Start and develop business  with Chinese partners (Geely)
РОЛЬФ business with Chinese partners
РОЛЬФ business with Chinese partners
РОЛЬФ business with Chinese partners IDENTICAL So we can use the model as with Mitsubishi 1999
Business with Chinese partners functional expansion РОЛЬФ R  e  l  a  t  I  o  n  s  Expansion and development Exclusive No relations Non-exclusive Mitsubishi takes over distribution Mitsubishi takes over distribution  Start and develop business  with Chinese partners (Geely) Functional  and  geographical expansion ,[object Object],[object Object],[object Object],[object Object],[object Object],201? Current situation ,[object Object],[object Object],[object Object],[object Object],[object Object]
РОЛЬФ expansion Projects new developing Spare-parts & post-services BlueFish &  Trade-in Official tuning ROLF-Bank ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
РОЛЬФ BlueFish competence
Business with Chinese partners РОЛЬФ R  e  l  a  t  I  o  n  s  Expansion and development Exclusive No relations Non-exclusive Start and develop business  with Chinese partners (Geely) Mitsubishi takes over distribution  Functional  and  geographical expansion ,[object Object],[object Object],[object Object],[object Object],[object Object],201? Current situation Start and develop business  with Chinese partners  ( Geely)
Business with Chinese partners РОЛЬФ R  e  l  a  t  I  o  n  s  Expansion and development Exclusive No relations Non-exclusive Functional  and  geographical expansion Functional  and  geographical expansion Mitsubishi takes over distribution  ,[object Object],[object Object],[object Object],[object Object],[object Object],201? Current situation Start and develop business  with Chinese partners (Geely)
GDP $100 bln  GDP p.c. > $6 500 Annually growth of GDP 10% Population is  15581,6  mln KZ shows best CIS dynamics Expansion to KZ Why exactly KZ? Great opportunity to expand BlueFish РОЛЬФ
We are already there Attractive law regulations No tariffs with Russia Right-handed cars will be forbidden  In 2009 Highly potential market: More than 30 000 new cars sold annually Annual growth 45-50% Great opportunity to expand BlueFish Expansion to KZ Why exactly KZ? РОЛЬФ
Expansion to KZ Auto business is very simmilar to Russia in middle 90s
Why we need KZ? We want  to enter new potential market  with high potential growth. We want to negotiate and get  exclusive  terms with Mitsubishi and  to gain high margins  leveraging exclusive terms.  We gain  unique experience  in establishing and running business in CIS. As a result we become very attractive partner for other car producers which are interested in expanding to KZ.  We can use this experience in our  further expansion to other regions with high  potential growth (Africa, India, Iran) Expansion to KZ РОЛЬФ
How to succeed in KZ? ,[object Object],[object Object],[object Object],Essential to succeed! IMPORTANT: Negative experience is experience.  We need to know where and when to stop Expansion to KZ РОЛЬФ
strategic plans РОЛЬФ R  e  l  a  t  I  o  n  s  Expansion and development Exclusive No relations Non-exclusive Functional  and  geographical expansion Mitsubishi takes over distribution  ,[object Object],[object Object],[object Object],[object Object],[object Object],201? Current situation 201 ? Start and develop business  with Chinese partners (Geely)

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финал 1 место khachaturova&co

  • 1. final competition moscow 2008 Anna Alkina Yuri Berchenko Pavel Mikhailov Mikhail Okov
  • 2. intro РОЛЬФ Summary Rolf has experience with Distribution of Mitsubishi cars. Both companies have good relationships and commitment to develop their mutually beneficial partnership. In 2009 contract of exclusive distribution will end. Problem Management of Rolf Group decides on further actions towards distribution contract with Mitsubishi.
  • 3. РОЛЬФ matrix of possible solutions R e l a t I o n s Expansion and development Exclusive No relations Non-exclusive Current situation Mitsubishi takes over distribution Start and develop business with Chinese partners (Geely) Functional and geographical expansion Functional expansion New projects: Bluefish and Trade-In Spare-parts & services outlets Tuning 201? Current situation Current situation
  • 4.
  • 5. Russian opportunities Car ownership and total stock of cars in Russia РОЛЬФ
  • 6.
  • 9. РОЛЬФ Mitsubishi takes over distribution
  • 10.
  • 11. РОЛЬФ business with Chinese partners
  • 12. РОЛЬФ business with Chinese partners
  • 13. РОЛЬФ business with Chinese partners IDENTICAL So we can use the model as with Mitsubishi 1999
  • 14.
  • 15.
  • 17.
  • 18.
  • 19. GDP $100 bln GDP p.c. > $6 500 Annually growth of GDP 10% Population is 15581,6 mln KZ shows best CIS dynamics Expansion to KZ Why exactly KZ? Great opportunity to expand BlueFish РОЛЬФ
  • 20. We are already there Attractive law regulations No tariffs with Russia Right-handed cars will be forbidden In 2009 Highly potential market: More than 30 000 new cars sold annually Annual growth 45-50% Great opportunity to expand BlueFish Expansion to KZ Why exactly KZ? РОЛЬФ
  • 21. Expansion to KZ Auto business is very simmilar to Russia in middle 90s
  • 22. Why we need KZ? We want to enter new potential market with high potential growth. We want to negotiate and get exclusive terms with Mitsubishi and to gain high margins leveraging exclusive terms. We gain unique experience in establishing and running business in CIS. As a result we become very attractive partner for other car producers which are interested in expanding to KZ. We can use this experience in our further expansion to other regions with high potential growth (Africa, India, Iran) Expansion to KZ РОЛЬФ
  • 23.
  • 24.