1. Top 10 Tips
To make your marketing work you need the following:
1 Define a strong value proposition – your business story that explains why your product or
service is worth more than the money in your prospects’ pocket.
2 A clear profile of your ideal prospect(s). This should be a narrative which describes how your
prospects feel, not who they are.
3 Write a one page business plan. This is for you to read every day to ensure you are focussed
on selling the right thing, to the right people at the right price, not easy to produce but an
amazing tool.
4 Audit everything you do and check if it is helping to explain your value proposition. If it isn’t,
change it or get rid of it and meet the objectives of your one page business plan.
5 Develop a 6 month marketing plan. Again if it’s more than one page you won’t read it often
enough. Make sure it is built around expected results so you can measure its effectiveness.
6 Actively integrate your offline and online activity so one leads to the other and vice versa.
7 Make sure your website is up to date. Research shows that people reject brands whose website is
out of date more than if you have no website at all! Ideally update your website every day or week.
8 Link all your marketing together with a consistent message, design and consumer take out, so no
matter when a prospect comes in contact with your business they can only be talking to you.
9 Outsource your media buying, your design, your print buying. It will save you time which is more
valuable than the small additional cost so you can focus on what you are really good at.
10 Measure, evaluate, measure again. Link your marketing through numbers to your sales. Almost
everything can be measured. If it can’t, be sure to question its role on the marketing plan.
Contact: Barnaby Wynter, Managing Director
28 Britton Street Office +44 (0)20 7566 0055
Clerkenwell Mobile +44 (0)7771 750 358
London Fax +44 (0)20 7566 0035
®
EC1M 5UE Email barnaby@comms-unit.com
United Kingdom Web www.thebrandbucketcompany.com