1. 1
Live Project Report
ON
Submitted By Submitted to
Name - Chanchal Sharma Faculty- Praveen Malik
Roll No. - 76
Section - MB
Specialization - Marketing
Batch - 2015-2017

2. 2
Acknowledgement
I offer my sincere thanks to Mr. Praveen Malik for his valuable suggestions and
guidance to complete this project. He has motivated me a lot during my work on this
project and always helped me whenever I approached him with any query.

3. 3
DECLARATION
I Chanchal Sharma bonafide student of PGDM in NDIM would like to declare that the
Live Project report done with Top Rankers submitted by me in partial fulfillment of the
requirements of the college is my original work.
Place:
Date:
Signature of the candidate.
Signature of faculty Mentor
(Mr. Praveen Malik)

4. 4
Index
s.no
CONTENT Page no.
1 Executive Summary 5-7
2 Introduction of company 8-12
3 Mission & Vision 13
4 Department of work 14
5 Details of job handled 15-16
6 Learning’s 17
7 Suggestions for company 18
8 Annexure 19-25
9 Bibliography 26

5. 5
Executive Summary
3D printing and additive manufacturing are on the peak of inflated expectations.
Rapid reduction in the costof 3D printers, increase in accuracy, increasein the
variety of supporting material, and expiration of critical patents provide a context
for accelerating innovation and application of this emergent technology with
various sectors using additive manufacturing and 3D printing. Industrial3D
printing (additive manufacturing) is on the way to change production lines and
value chains. Functions like tooling and welding became obsolete and small
production lines have been replaced. In health and dentistry the dynamic is
highest. In the long run, additive manufacturing enables a shift frommass
production to mass customization. Severalfields are currently applying additive
manufacturing. Consumer 3D printing by privatemakers is in its infancy. So
further development is embedded in the context of a sharing and crowd-based
community and new business models havebeen developed. In the medium term
consumer 3D printing in ‘fab labs’ has a promising potential for technical learning,
urban development and co-working in craftsmanship and creativity sectors. As
can be expected, implications for the labor market and for regional development
will take place but the intensity and direction is open depending on application
strategies, new business models and regulation. Technical innovation in additive
manufacturing and 3D printing is speeding up and supported by European
programs. Thesocial aspect, consequences for the labor market and the work
flow, new business models need further research and development. Additive
manufacturing and consumer 3D printing develop in different contexts.
Intellectual property right is the key conflict. The link between 3D printing in
industry and ‘fab labs’ is promising for technical learning, customer driven
innovation, and urban development but so far there are very few examples that
make useof this potential. Itis important to emphasizethat both additive
manufacturing and open innovation, together with open sourceinnovation and
3D printing, are not stand-alonetechnologies or innovation strategies but are
embedded and need to be approached froma broader, comprehensivecontext of
change. This also calls for better and more firmly incorporating socialand societal

6. 6
aspects in the innovation process; innovation as such is not sufficientto cope with
the big societal challenges successfully. Open sourceinnovation and 3D printing
offer ample opportunities for renewing the regional base by creating new
potential links between local activities and global production networks. They
providenot only the opportunity of starting new business activities but they also
give new inspiration for reshaping regional innovation strategies.

7. 7
Introduction of autoAbode ltd.
Think, Create and Procreatethese 3 words areenough that tells this company is
the houseof innovators and creative thinkers.
Founded in 2014, headquarters in Australia & operations in India & USA,
autoAbode opens new horizons by launching its robust& user friendly 3d printer -
Duper Pro.
Yes, the company is in the business of “3D printing” or “Additive Manufacturing”
that takes digital input in the formof Computer Aided Design (CAD) model and
creates solid, three dimensionalparts through an additive, layer by layer process.

8. 8

9. 9
How exactly a 3D printer works:

10. 10
The company can make numerous type of products, the best thing about 3D
printing that it’s flexible enough to producealmost anything whether it’s plastic,
wooden, metal, rubber products and etc. Also 3D printing can be used in almost
of sectors whether it’s medical, education, defense you name it.

11. 11
3D Printing industry will see a rise in job opportunities and applications. Wohlers
Report 2014, theworldwide3D printing industry is now expected to grow from
$3.07Bin revenue in 2013 to $12.8B by 2018, and exceed $21Bin worldwide
revenue by 2020.
Overallthis company’s futureis brightand it has a great road ahead which will see
great success as this, 3 printing is the NEXT BIG THING.

12. 12
Mission and Vision
The company’s vision is to become an enabler and help the 3d printing ecosystem
to grow and evolve. For making this a reality, The company make partners across
the globe, host an array of 3d printing services, make new material accessible to
printers and work towards a goal of providing an End-to-End solution.
Our aim is to make it easier, affordable and more accessible than ever before to
turn your ideas into a reality with the power of 3d printing.

13. 13
Department of Work
I was working in Digital BrandManagement – SEO, Social media and Email
marketing.
I had to promote company on socialmedia platform – Twitter, Facebook,
Pinterest, YouTube etc.
Also got the opportunity to be the company’s content writer and blogging about
the company’s 3D printer and its services.
Plus Email marketing and Data handling work made work moreinteresting and
working in all these areas made surethat 6 weeks of internship never felt that
there is repetition of work and that enhanced the job involvement.
SEO – search engine optimization, this was the main task to do it and makesure
that whenever someonesearches about 3D printing or about its services the
name of autoAbode comes on the top of the list of the search.
Plus objective of the projectwas to create awareness and promotion of
autoAbodeand its services.

14. 14
Details of job handled
On the firstday 14th
December when I reached the office, I found the office pretty
chilled out place to work in as the working environmentwas pretty nice with cozy
chairs, bean bags to sit and cartoon poster on wall made us think whether to call
the place office or not plus what made things more interesting when we find out
that for fun video games, ping pong and guitar were there that kept the place
wonderfulplace to work in.
1st
Week
Firstday was the day of orientation whereI was introduced to people who work
there and to the 3D printer plus was important to know what 3d printer is, how it
works and aboutall its features as I was about to promote this product.
Then on second day onwards my training began about SEO, blogging, link
building, key words and etc.
2nd
week
This week was exclusively all aboutblogging; I was given target of writing 3-4
blogs per day on various topics like: 3d printing services in Delhi, 3D selfies, 3D
printers’ materials and etc.
3rd
week
This week was added with one more task other than blogging was data handling, I
had to filter the data and take out the useful contacts of people from huge
amount of data, which was boring and tiring work.
4th
week
With blog writing work on one hand I was introduced with one more type of work
which I personally found it quite interesting and that was email marketing, this
work consistof designing the email in an interactive way, creating enough

15. 15
curiosity in customer’s mind that he follows the evidence that will lead him
towards the company.
5th
week
This week was the mixture of 3 tasks as, the blogging continuously being part of
our job and email marketing introduced to us last week was still a challenge to
master as it needs to be designed highly effective, one morething add to the list
and that was YouTube channel promotion which was amazing and i turned to
learn a lot thins aboutthe YouTube channel and how promotions things work on
this platform.
6th
week
Last was a slow one with only one consistent job, blogging had become easy for
us as I was doing it for the past5 weeks, one more thing introduced to me and
that was link building, it’s about how to generate traffic on blogs we write.
On the last day the whole office gavea small farewellparty.

16. 16
Learning
1. Firstly I learnt about the practical knowledgeabout Digital branding.
2. I came to know aboutthe real market behavior which is totally different
fromthe theories.
3. I learnt basic skills required for brand promotion.
4. I learnt about SEO, Social media, email marketing
5. Plus learning about content writing that adds to my list of skills
6. Working with a start-up taught things that a start-up need to compete
with its big rivals
7. I learnt about the differences between academic knowledge and
practical knowledge.
8. I learnt the importance of maintaining a positive attitude and to be
highly creative.
9. I learnt about the behavior of organization’s peopleand team work
10. I learnt about the internal and external behavior of an organization.

17. 17
Suggestions for the company
To become a leading brand in 3D printing industry, autoAbodeshould-
1. Company should also need to try to promote the company other than just
on digital platform.
2. 3D printers of the company arenot that attractive looking as its rivals.
3. Company is depending upon only on one exclusive quality that it’s safer to
use with children as its plate on which productis printed doesn’tget hot in
comparison of other 3d printer . this one unique quality is not enough to
compete with its rivals
.
4. More investment required as all the other rivals are too big to compete.

18. 18
ANNEXURE
Figure 1:Giving tour tocustomers whovisit

19. 19
Figure2: Explaining how3D printer works

20. 20
Figure 3:3D printer working

21. 21
Figure 4:3D selfies of real people
Figure 5:3D selfie of an infant

22. 22
Figure 6:3D Prototype of Taj Mahal
Figure 7:Working on 3D model inwork shop

23. 23
Figure 8:Whiteboardwithworking target

24. 24
Figure 9:Group pic of autoAbode team
Figure 10:Grouppic withco-workers

25. 25
Bibliography
• https://www.facebook.com/photo.php?fbid=494164730653236&set=a.139
188862817493.25247.139188202817559&type=1&theater
• http://www.newscientist.com/article/dn23781-windows-aims-to-open-up-
3d-printing-to-the-masses.html.
• http://www.psfk.com/2013/07/3d-printed-fashion-show.html.
• http://www.stratasys.com/resources/case-studies
• http://www.wikihouse.cc/
• http://on3dprinting.com/wp-content/uploads/2012/08/20120806-
Infographic-How-3D-Printing-Works-Preview.jpg
• http://creativemachines.cornell.edu/ornithopter