TED is a nonprofit organization that spreads ideas through short, powerful talks on a variety of topics from science to business. It began in 1984 as a conference on technology, entertainment, and design, and today covers topics through independently organized TEDx events worldwide. TED aims to change attitudes and lives by building a community that shares ideas online and at TED events around the world. Leyla Acaroglu is a sustainability advocate that encourages considering the full life cycle of products, from material extraction to end of life, to maximize environmental benefits rather than just focusing on recycling. She will be speaking at a conference on August 1st in Kuala Lumpur on rethinking environmental perspectives.

1. Paper Beats Plastic?
Rethink
environmental folklore
Creative force Leyla Acaroglu uses innovative design and systems
thinking to create positive change.
TED is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or
less). TED began in 1984 as a conference where Technology, Entertainment and Design converged, and
today covers almost all topics — from science to business to global issues — in more than 100 languages.
Meanwhile, independently run TEDx events help share ideas in communities around the world.
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inspired thinkers — and a community of curious souls to engage with ideas and each other, both online and
at TED and TEDx events around the world, all year long.
Paper or plastic?
For one thing, design consultant Leyla Acaroglu wants you to think
beyond choosing a material for your grocery tote. Instead, she
encourages us to think about the entire life of a finished product, to
think hard about the net impact a product has on the environment.
This is life-cycle thinking, not just whether a product can be
recycled, but all the parts of its existence: material extraction,
manufacturing, packaging and transportation, product use, and end
of life. Every step of the way, there’s a way to do something smart
to make the most out of the product for net environmental gain.
Before you apply a few things to know:
Set aside some uninterrupted time to think and really be thorough
in filling out the application.
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Tittle: Paper Beats Plastic
Venue: KLCC Hall 1
Date: 1 Aug 2015
Time: 10am-5pm
Fee: Rm2000/ pax Fee
including : lunch, free gift, activities, lucky draw
Registration before 20.7.15
Leyla Acaroglu
Director of Eco Innovators
is a passionate sustainability provocateur, design strategist and
leading proponent of systemic life cycle based sustainability. She
has worked with business, government agencies and
educational institutes around the world on a variety of
innovative and forward thinking sustainability projects. She is a
designer, social scientist, strategist and educator with specialist
skills in life cycle thinking and behavior change strategies.
Leyla has been named one of Melbourn'e Top 100 People of
Influence (2010), was a regular judge on the ABC show The New
Inventors, a radio presenter, a finalist in the City of Melbourne
Awards for her contributions to Sustainability and has won
several awards including two Melbourne Design Awards and a
CORE 77 Design award for her work. Leyla was invited to present
at the TED2013 conference in Longbeach California.
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