The power of social media
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The power of social media Uses of Social Media
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The power of social media
- 1. THE POWER OF SOCIAL MEDIA
- 2. Today’s Agenda About Social media Evolution History and Today Types of social media Different types of Social Media Different platforms and Active users Uses of Social media Business Marketing Studying/Education Politics Future of Social media
- 3. What is Social media? • Social media is a term that describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives. • Social media can take many different forms, including text, images, audio, and video. -Build relationship -Share opinion -Real Time Information Sharing -Can have important conversations
- 4. Evolution of Social media •1979-1984 The Primitive era of social media •1988-1999 The Medieval era of social media •2001-2013 The Golden era of social media
- 5. History of social media Social networking was born one day in 1971,when the firs email was sent. The two computers were right to each other. The message said “qwertyuiop”. The Primitive era of social media (1979-1984) 1979- Posts news to news groups 1979- ‘BBS’ First site with Login option for interaction 1980- ‘COMPUSERUE’ First chat introduced The Medieval era of social media (1988-1999) 1988- Introduction to internet Relay chat 1996- Introduction to ICQ 1997- Six Degrees 1999- Live Journal
- 6. Social media Today • The Golden era of social media (2001-2013) 2001- Wikipedia 2002- Friendster 2003- Myspace , Hi5 2004- The Facebook 2005- You tube 2006- Twitter 2009- Whatsapp 2012- Snapchat 2013- Vine
- 7. Different types of Social media Online social networking Blogging Micro-blogging Wikis Social news Social bookmarking Media sharing Opinion, reviews and ratings Answers
- 8. Ways to access Social media Year 2014 2015 01.Smartpho ne 71% 78% 02.Laptop 55% 61% 03.Desktop 38% 46% 04.Tablet 39% 45% 05.ipodTouc h 6% 9%
- 9. Social media and its active users Active users in World(2016 January) Total Internet Active Social Active mobile Population Users Media Users Social users 7.395 Billio n 3.419 Billio n 2.307 Billio n 1.968 Billio n
- 10. Social media and its active users Active users in Sri Lanka(2016 January) Total Internet Active Social Active mobile Population Users media users social users 4.79 Millio n 2.80 Millio n 2.20 Millio n 20.36 Million
- 12. Number of platform users 100 100 100 300 320 400 555 653 1550 0 200 400 600 800 1000 1200 1400 1600 1800 LINKEDIN VKONTAKTE PINTEREST BAIDU TIEBA TWITTER INSTAGRAM TUMBLR QZONE FACEBOOK Million
- 13. How different sectors use Social media Business Marketing Education Politics
- 14. BUSINESS • Why Social Media in Business is Important Social media is the #1 activity on the web Share content faster and easier Cost is very low • Benefits Increase brand awareness and loyalty Gain valuable customer insights Find out what your competitors are doing In last year 78% of small businesses now get at least one quarter of new customers via social media 61% of young people refer to social media to decide where to go when
- 15. MARKETING • Why Create pages or product, organization, celebrity etc. Include our new product details Publish advertisement, notes, promotions quickly • Benefits Better Customer Satisfaction Higher Conversion Rates Cost-Effective • Steps in Social media Marketing ANALYSIS STRATEGY MANAGEME NT CONTROLLI NG
- 16. EDUCATION • Ways to Use Social Media in Education Aggregating images and information to share with classmates or with interest groups that cut across courses and institutions Gathering and sharing data collected with mobile devices during field work or travel abroad Using Twitter in class to keep students engaged and to get a sense of what students are thinking about during lectures Adding social tools to e-textbooks • Benefits For missed classes or lectures, have someone stream or record the lecture on Periscope, Skype, or SnapChat. Save, curate, and share resources using collection-building tools such as Pinterest or Tumblr. Look for YouTube videos and playlists for extra learning on the most challenging topics.
- 17. POLITICS • Political campaigns E.g. :- USA, India, UK • Direct Interaction with society and the politicians E.g. :- Facebook pages, Twitter • Political Change E.g. :- Tunisia, Egypt, Libya • Benefits Direct Contact With Voters Advertising Without Paying For Advertising How Campaigns Go Viral Weighing Public Opinion
- 18. Future expectations of Social media When looking to the future of Social Media, you will need to consider the following: Tribes Relevancy SoLoMo 5 KEY TRENDS THAT POINT TO THE FUTURE OF SOCIAL MEDIA Speed Video Evolution Dataclysm Expansion
- 19. Pros and Cons of Social media in future Pros -Social networking sites spread information faster than any other media. -Law enforcement uses social networking sites to catch and prosecute criminals. -Social networking sites help students do better at school. -Social networking sites allow people to improve their relationships and make new friends. Cons -Social media enables the spread of unreliable and false information. 49.1% of people have heard false news via social media. -Social networking sites lack privacy and expose users to government and corporate intrusions. -Students who are heavy social media users tend to have lower grades. -Social networking sites can lead to stress and offline relationship
- 20. Questions?
- 21. Thank You!