#Workplace #burnout has been creeping subtly and impacting us in ways we do not usually notice. With the covid-19 pandemic, the issue has become all the more significant. About a third of Indians are facing increased burnout at work and are exploring multiple solutions to handle the issue. How is #Jobburnout impacting them? Can #businesses and #brands help to counter this impact? We at Wolfzhowl believe in investigating societal truths and understanding their implications on society, industries and brands. Read further to explore! www.wolfzhowl.com #InsightSeries by #Wolfzhowl #Workfromhome #health #work #life #employees #management #business #strategy #Homeoffice

1. What is the impact of burnout on our society and economy?
What opportunities does it present for brands?

2. BURNOUT IS REAL
What are Indian employees
stressed about
Germany
1354 hours/year
29%
34%
28%
23%
Source: https://clockify.me/working-hours
Source: Microsoft work trend index report
Japan
1738 hours/year
USA
1757 hours/year
India
2117 hours/year
China
2174 hours/year
China and India clock the highest working hours in comparison to their
higher ranking economies.
The imminent job burnout has finally caught up to Indians.
Lack of separation between work and life
Increased burnout at work due to increase in
working span by 1 hour during lockdown
Unmanageable workload or work hours
Too many meetings leading to
lack of enough focus

3. IMPLICATIONS
Declined Productivity: Burnout
means physical and mental
exhaustion. Hence, it will lead to
stress and lack of motivation to
learn new skills.
Unhealthy Society: Increase in physical and
mental health issues like depression, high
BP, diabetes etc. will lead to an unhealthy
society with fatal ailments at a very young
age and decreased life span. Demand for
doctors and specialists in fields of
psychology & mental health will increase.
Risk of Suicide: People will not have a
comfortable life, which aided by
anxiety and stress will lead to severe
mental health issues. This, in turn can
cause people to commit suicide.
Hinder Growth & Evolution: Reduced
motivation and overwhelming stress will
lead to lack of thereby hindenring the
pace of growth and evolution of the
society. Thus, society will not grow
socially or economically.
Rise of Gig Economy: Burnout
will instigate more people to
leave conventional 9 to 6 jobs
and work as freelancers leading
to rise of gig economy.
Rise of Individualism: Stress and anxiety
will lead to people becoming more
irritated and secluded, leading to rise of
self centeredness rendering society to
become individualistic. The familial bonds
will not be as strong as they are today.

4. INSTIGATIONS
It would provide an
opportunity for the
industry for innovation
and promotion in the
categories of super food,
Instant food, healthy
snacking, cold pressed
juices, teas and other
beverages that can help
counter job burnout
There will be an increased need
for psychiatrists & therapists
and supplements to counter the
burnout & increase productivity
Corporate tie ups with mental
health clinics for monthly/yearly
checkups, camps etc and
recruitment of in house
therapists and psychiatrists
could become a growth driver
for mental health industry
Gyms and fitness center
can innovate special
packages to counter
burnout and collaborate
with corporates for its
employees
Corporate tie ups can be an
opportunity for spas and
relaxation centers where
people experiencing this
burnout can cool off
Special packages and
subscription models can be
made available by the
service providers
FOOD & BEVERAGES
INDUSTRY
MENTAL HEALTH
INDUSTRY
WELLNESS INDUSTRY
PHYSICAL HEALTH
INDUSTRY

5. INSTIGATIONS
Burnout is a leading factor that would
contribute to many life style diseases.
Insurance industry can educate their
customers on the negative effects of burnout
and encourage them to purchase insurance
for themselves
Special policies that covers mental health,
premium waiver to policy holders basis the
initiatives taken by them for protecting their
health (physical/ mental) can be considered
Special offers can be given on the
debit/credit cards issued by the
bank with access to spas,
recreation centers, gyms or health
classes This will not only drive the
card penetration but also increase
its usage Organizing of events like sport
matches or theme based events
as detox day can help in
destressing and rejuvenating
people and also drive profits for
these clubs
HEALTH INSURANCE
INDUSTRY
BANKING AND
CREDIT INDUSTRY
SPORTS CLUBS / ROTARY
CLUBS

6. INSTIGATIONS
Content creation that motivates
people who are experiencing
burnout for e.g. Kota factory talks
about student’s dilemma while
preparing for entrance exams,
some comedy series like khichdi
for destress can be a big hit
Special subscription packages
called ‘de-stress’ subscription
could be offered. Themes like
‘Beat the heat’, ‘Unwind’ can
be celebrated by these
platforms where 1 day free
pass can be provided to the
consumers as an activation to
acquire new customers
Special packages and offering
vacations to help the people
experiencing the burnout can be an
opportunity for service innovation
by this industry. Corporates can
tie-up with tourism providers for
planning employee outings/ day
off/ events
ENTERTAINMENT
INDUSTRY
OTT
PLATFORM
TOURISM
INDUSTRY

7. Humanizing Data, Digitizing Culture