1. TIPS ON SOCIAL MEDIA
By Chaleen Botha

3. Methodology
 Not advertising – listening
 (social media monitoring)
 Customer knowledge,
competitive advantage,
business influencers
 Authentic/real, honest
 Sharing, giving of time,
information ( a
resource/contributor to your
community)
 Little, consistently
Appropriate platform
Less is more/quality over
quantity in numbers game
Engagement
Content organic/own

4. Facebook Google Plus
 Profile picture –
professional/constant
 People do business with you/logo
 Groups versus Business Page
(Insights)
 Find target groups/anything search
function
 Posts – Photo/image and short text
 All photographs – titled to website –
backlinks google ranking
 Useful tool – magnifying glass
 Timing – television, week ends
 Targeting of posts
 Business page/personal – circles
defined
 Google+ holds huge part of SEO –
Facebook or Twitter (SEO = getting
website found)
 Active and convincing Google+
important
 Google + posts can rank in search
results/website not
 Higher visibility, community
engagement, ability to influence;
leader (Sir Richard)

5. Not only for professionals
Linked In
Not only for finding a job
Trick to get attention of that one important client
Job Title – use of keywords/keyword search
Join groups, comment, congrats and birthdays/ sharing of information
Jobs ? Groups/premium/endorsements
Post LinkedIn Company Status updates in the Morning

6. Negatives ?
Biggest concern – exposed
Unstoppable/avenue
Embrace/apply
ASAP - monitored
Do not delete, email address
and offline
Nasty comment, respond with
kindness equal amount
Loudest complainers/biggest
fans

7. Question Time

8. Widescreen Test Pattern (16:9)
Aspect Ratio
Test
(Should appear
circular)
16x9
4x3