Overview of Targeted ESP Social Media Management Product.

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Targeted ESP - Product Overview: Direct Selling & Multi-Level Marketing
ESP
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Spend less time “DOING” social
and more time “BEING” social
Enterprise Social Port TM
Social Enterprise Empowered
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Targeted ESP is the first and only social marketing solution designed specifically for
direct selling companies. Empowering your distributors to be more effective in less time
is the key to maximizing results. Keeping your brand safe and easily managing thousands
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of users is the key to true corporate compliance. Targeted ESP enables you to create,
manage, measure and optimize every aspect of social marketing. The bottom line?
Increased sales and recruitment with total visibility and business information.
Business challenges
Despite social media gaining mass adoption and significance, businesses are challenged when trying to
manage and monetize these new capabilities. Corporate teams are burdened with using unreliable and
unsophisticated tools to get a handle on social communication. In order to justify any investment, companies
“In the four months using the today need to clearly understand how putting time, effort and resources into social marketing will benefit
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Targeted ESP solution, the traffic the long term business objectives of the enterprise.
to my website has soared. I am
now seen as an expert in my field
and people are following what I Solution
have to say. The end result is that TM
Targeted ESP connects corporate leadership with every distributor and allows effortless social media
I am making more sales and
people are asking about my content distribution and unified workflow. With all communication on one platform, data visualization and
business. groundbreaking analytics lets you know what is working and how to refine your efforts. Bringing all
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- Vic Levinson, Prime Telecomunications communication into one easy to use application, Targeted ESP delivers true social CRM and business
intelligence while eliminating the headaches of using many disparate tools.
Benefits
• Protect your brand
Create consistent and effective social marketing messages that can be promoted by each distributor
through their own social media networks. Monitor every communication within your entire network.
• Maintain compliance and manage liability
Archive and manage all social communication on a global level. Create rock solid capabilities
for communication management and insight.
• Monitor your brand “buzz”
Clearly understand what is being said about your brand, who is saying it and respond immediately to any
brand attacks. Monitor competitors and overall sentiment on the social web.
• Maximize engagement and reach
Direct selling is all about connecting people and starting a true conversation. Leverage the power of word-
of-mouth communication and grow the size of your distributors’ networks dramatically and efficiently.
• Coordinate and administer all users seamlessly
Robust administrative capabilities allow for easy management of a large number of users. Integration with
best-in-class software platforms provides unified user controls and user experience.
• Define, measure and demonstrate the return on investment of social marketing
The most important aspect of any investment is knowing what affect it has on your core business
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objectives. Targeted ESP delivers clear, concise and intuitive data and is the ONLY solution that
gives you complete control of your social communication.

2. TM
Targeted ESP - Product Overview: Direct Selling & Multi-Level Marketing
ESP
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Enterprise Social Port TM
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The features in the Targeted ESP platform have undergone world class design to ensure both usability and intuitive
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organization. Benefiting from our host of global brands, the Targeted ESP tools provide one easy to use engine for
all of your social marketing needs.
Key Features Include:
Multi-Network Integration User Dashboard and Controls
One tool to manage Facebook, Twitter, LinkedIn, Customizable view of social activities that help
Google+ and the most popular blogging platforms. grow networks, engage target audiences and
Options include video email, text and many more. increase influence.
Robust Publishing Corporate-Provided Content
Post to multiple accounts at once or schedule Searchable content repository for distributors
content in advance for easy campaign management. to post approved/effective social messages and
Detailed workflow available for every channel. blogs with one click.
Social Map
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Conversation Management
Visualize and manage social contacts across all View and respond to comments directly within
networks. Sort, filter and segment your social the platform or assign to a team member through
connections and execute targeted marketing an advanced workflow and approval process.
with social CRM.
Social Listening and Monitoring Platform Social Analytics
Monitor keywords, identify influencers and track Measure key performance indicators and identify
sentiment across the entire social web. Identify social trends through customized reports. Full
global trends & engage important brand advocates. command center dashboards and data.
Advanced User Management Complete Social Archiving
Comprehensive group and role-based permissions Search and export a complete archive of all social
for complete activity oversight and management. activity for compliance needs and longevity of
Designed specifically for the scale and velocity of social posts and conversations.
direct selling and multi-level marketing companies.
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Targeted ESP is specifically designed for direct selling and multi-level marketing organizations.
We arm your representatives with a vast library of pre-approved, ready-to-post content and a revolutionary tool to help them
visualize, segment and interact with their growing network. At the corporate level, we provide a centralized dashboard and
robust analytics for unprecedented visibility and control.
The result is an enterprise-level system that lets you monitor, manage and measure your organization’s
entire social efforts in one place.
For more information or to schedule a personal demonstration:
Call 866.738.8768 or email at info@targetedgroup.com or visit www.thetargetedgroup.com
The Targeted Group 1900 South Blvd. Suite 304 Charlotte NC 28203
Targeted ESP and the Targeted ESP logo are registered trademarks or trademarks of The Targeted Group Incorporated in the United States and/or
ESP
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other countries. All rights are reserved 2012. Printed in the USA.

3. TM
Targeted ESP - Product Overview: Direct Selling & Multi-Level Marketing
ESP
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User Account Chart
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Targeted ESP is designed to accomodate several different roles within the organization. From basic employee
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accounts to corporate command center capabilities, Targeted ESP is the ONE solution for all users.
Capability Basic Premium Enterprise Pro Command Center
Social Account Aggregation
Receive Syndicated Content
Engagement Tracking Data
RSS Integration
Basic Reporting
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Social Map Visualization
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Kluster & Grouping Controls
Import / Export Capabilities
Marketing Data Analytics
Social CRM and Campaigning
Content Creation and
Syndication Workflow
Dashboard and Reporting Suite
Enterprise User Management
Create Permissions, Division
and User Groups
Direct Social Monitoring
Workflow and Approval
Management
Complete Social Archiving
Aggregated Data Analytics
The Targeted Group 1900 South Blvd. Suite 304 Charlotte NC 28203
Targeted ESP and the Targeted ESP logo are registered trademarks or trademarks of The Targeted Group Incorporated in the United States and/or
ESP other countries. All rights are reserved 2012. Printed in the USA.
TM