Personal Information
Organização/Local de trabalho
Washington, DC United States
Cargo
Brand Strategist
Setor
Advertising / Marketing / PR
Sobre
For a glimpse into the ways I think about branding, check out my Slideshare presentations at http://slidesha.re/stevegottsch or my blog at http://sgottschling.tumblr.com
My favorite brands are the ones that understand their audience’s culture – their values, their aspirations – and respond to that culture with a point of view so alluring that folks can’t help but see the brand as part of their identities.
Previous clients include T. Rowe Price and Inova Children's Hospital. I have also performed research on the ways economic and social shifts have upended traditional notions of masculinity and the resulting implications for brands.
If you want to collaborate on a project or ...
Marcadores
yogurt
social media
yoplait
stonyfield
fage
brand strategy
social media strategy
fairfax
northern virginia
children
strategic planning
hospital
marketing and advertising
brand
Ver mais
Apresentações
(2)Gostaram
(19)What is a great digital creative brief
Julian Cole
•
Há 11 anos
Digital Strategy Toolbox
Julian Cole
•
Há 11 anos
6 steps to creating a Social Media Strategy
Julian Cole
•
Há 11 anos
a useful guide to the brand utility - 2014 version
Ingmar de Lange
•
Há 10 anos
The Anatomy Of A Modern Marketer
Craig Pladson
•
Há 10 anos
A COMPLETE GUIDE TO COMMERCIAL SEMIOTICS: How To Use Semiotics In Marketing To Unlock Hidden Potential Of Your Brand.
Dr. Martina Olbert
•
Há 10 anos
Crap. The Content Marketing Deluge.
Velocity Partners
•
Há 11 anos
Digital Strategy 101
Bud Caddell
•
Há 10 anos
Structuring Content, Restructuring Organizations - CS Forum 2012
Sara Wachter-Boettcher
•
Há 11 anos
Build Systems, Not Stuff
Abby Covert
•
Há 11 anos
How to measure effectiveness
Mr President
•
Há 13 anos
What is Digital Strategy?
Julian Cole
•
Há 11 anos
ideas idea ideas: strategy talk with MAS
Heidi Hackemer
•
Há 13 anos
A Hunter's Guide To BS-Free Insights
Tom Morton
•
Há 11 anos
The New Multi-screen World
azizhaddad
•
Há 11 anos
Social Business for Complex Organizations
Edelman Digital
•
Há 11 anos
Strawberry Frog Cannes Workshop 2011
Heather LeFevre
•
Há 12 anos
Molecular Brand 2
Torsten Henning Hensel
•
Há 14 anos
The Molecular Brand
Torsten Henning Hensel
•
Há 14 anos
Personal Information
Organização/Local de trabalho
Washington, DC United States
Cargo
Brand Strategist
Setor
Advertising / Marketing / PR
Sobre
For a glimpse into the ways I think about branding, check out my Slideshare presentations at http://slidesha.re/stevegottsch or my blog at http://sgottschling.tumblr.com
My favorite brands are the ones that understand their audience’s culture – their values, their aspirations – and respond to that culture with a point of view so alluring that folks can’t help but see the brand as part of their identities.
Previous clients include T. Rowe Price and Inova Children's Hospital. I have also performed research on the ways economic and social shifts have upended traditional notions of masculinity and the resulting implications for brands.
If you want to collaborate on a project or ...
Marcadores
yogurt
social media
yoplait
stonyfield
fage
brand strategy
social media strategy
fairfax
northern virginia
children
strategic planning
hospital
marketing and advertising
brand
Ver mais