The first piece of marketing collateral produced under Renovation Concepts exciting new brand. A great resource for home owners and buyers looking to give their properties a facelift and looking for interior design ideas.

1. FRONT COVER
Style Guide
Renovating your property from
concept to completion

2. INSIDE FRONT COVER
Style Matters
Your home should be your sanctuary, a place where
you can escape from the world, unwind and relax.
When designed and decorated with this in mind, your
home will be an inviting, comforting space where you
can be yourself.
Renovation Concepts understands how critical it is to make
the right decision on the look and feel of your home at the
very beginning of your renovation journey.
The Renovation Concepts Style Guide is the first step in
finding your home’s personality by presenting a range of
styles for you to consider. Indulge yourself in these pages and
let your imagination take care of the rest.
We look forward to helping you identify your style, and
creating it in your home with you.
Deb Pearcey
Managing Director
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3. ART DECO
Art Deco’s eclectic, geometric and bold style
typical to the 1930’s era combines ornate motifs
and embellishments with striking colours to
create a dramatic and mesmerising interior
design style.
Colour & Form
Colour is a feature used boldly in art deco design. Strong
colours such as teal blue, emerald green, mustard yellow, red
and deep purple are used alongside black, white and cream
to create clean lines and big impact.
Textures & Materials
Leather and velour are often used in art deco furnishings
to complement the style’s clean lines. Wood veneer is
used extensively to provide depth and contrast to select
furnishings.
Furnishings
Art deco furnishings display simple, classic forms and consist
of curved lines and geometric arcs. Rich, textured fabrics
provide a distinct contrast to a room’s sharp, clean lines to
soften the space and draw your eye.
Decorate & Accessorise
Art deco lends itself to circles, cubes, straight lines and
strong geometry in design. Black and white checked tiles are
popular in art deco kitchens and bathrooms.
Fixtures and fittings should be selected to reflect art deco’s
geometric style. Mirrored, polished chrome and gold accents
offer a powerful foil to the overall colour scheme and
furniture styles of a room.
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4. CLASSIC
If you like mixing old and new, using beautiful fabrics,
and combining comfort with subtle opulence, then
the classic style will best suit you. This style imbues
a sense of calm while being the perfect palette for
unexpected touches of glamour.
Colour & Form
The classic style lends itself to adding deep colour on a
neutral palette. Hang long, curtains in heavy fabrics high
above windows to create an illusion of larger windows and
higher ceilings in keeping with the classic interior style.
Textures & Materials
Mix more ornate pieces with a background of simplicity to
add drama and impact. A beautiful chandelier, an accent
of strong colour, classic stripes or antique gilt frames will
surprise and delight.
Furnishings
Add timeless, understated pieces and minimise clutter. Aim
for polished timber and fabrics with texture and colour such
as regency stripes.
Decorate & Accessorise
Clusters of black and white or sepia photos in frames, objects
d’art, beautiful coffee table books and lamps are a must with
this style.
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5. COASTAL
Kick off your city shoes and immerse yourself
in your coastal themed home. The coastal style
is an inviting combination of natural timbers,
white furniture and plush, comfortable armchairs
featuring natural fibres with ocean inspired accents.
Colour & Form Textures & Materials Furnishings Decorate & Accessorise
Add accents in duck-egg blue, French grey, navy, lime, sea- Imagine sand underfoot as you step on light hardwood Casual and simple bamboo and wicker furnishings blended Wrought iron door handles and lights are a great contrast
green, creams, and sand tones to your white colour base to flooring. Timber wall panelling, painted architraves and white with comfortable sofas and large, soft cushions will create a to woodwork throughout your home. Pieces of driftwood,
create a clean, coastal feel. shutters instantly create a beach house atmosphere. sense of harmony throughout your home. Stripes in muted bowls of shells and natural candles highlight a beautiful
tones, brightly coloured rugs, sumptuous cushions and coastal living space. Family photographs in random sizes,
breezy, light curtains will brighten and lighten living spaces. framed in white and grouped together on a wall are another
6 welcoming touch.

6. CONTEMPORARY
If you prefer a contemporary style, you will generally
stick to current trends that exhibit purposeful clean
lines, minimal clutter and light-filled spaces.
Colour & Form
Choose a subtle colour palette and accent with a single fresh
colour in multiple hues.
Textures & Materials
Contrasting but complimentary textures with subtle pattern
differences will add depth and layer to the room. Timber,
wool, cotton, leather and lacquer all make an appearance in a
well decorated contemporary home.
Furnishings
Each piece of furniture should be selected for its clean line,
design and function without sacrificing comfort. Single
colour items, such as a black leather armchair are ideal to
create a contemporary feel.
Decorate & Accessorise
The contemporary style is sophisticated without being
ornate or overly decorated. Introduce no more than three
colours and repeat in different hues in cushions, rugs and
framed artwork. Accessories should be kept to a minimum.
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7. FRENCH PROVINCIAL
Elegant in style, French provincial (sometimes known as French country) overlays a muted colour palette with
rustic charm and the occasional burst of colour. Antique furniture is effortlessly paired with an abundance of
natural linens to promote a sense of serenity and charm.
Colour & Form
French greys, soft moss greens, muted blues and latte creams
are true to the French provincial colour palette. Add accent
colours in the form of antique or Persian floor rugs.
Textures & Materials
Natural calicos, linens and crisp white cottons for bed linen
and soft furnishings guarantee a feel you will want to fall into.
Search for pieces that have been aged and loved over time.
Furnishings
Sparse provincial furnishings with dark timbers create
contrast, while softer toned timbers with an aged
appearance should dominate most furniture pieces to make
your room appear as if in soft focus.
Decorate & Accessorise
Every sofa, cushion, pillow and bed should look like it will
envelop you the moment you sink into it. This is a style that
begs you to relax and put your feet up.
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8. INDUSTRIAL CHIC
Using an abundance of white and steel to contrast
a mix of eclectic furnishings, industrial chic is
many things to many people. Exposed brickwork,
an abundance of light and high, open ceilings are
the basic building blocks to successfully deliver
this style.
Colour & Form
It’s bold, but it is purposefully monochromatic. Every room is
grounded in black, whether in the form of artwork, furniture
or window frames. Strong, clean lines and warehouse
proportions typify the industrial chic style.
Materials & Texture
An eclectic mix of raw materials, battered leather, flaking
paint, recycled brick and black iron juxtaposed on a
warehouse style background create an authentic space.
Furniture
An old pharmacists cabinet as a sideboard and scaffolding as
a dining room table paired with a beaten up old Chesterfield
lounge are all elements that may be introduced to achieve
this style.
Decorate & Accessorise
Half the fun of putting together an industrial chic room is
finding items that are meant for one purpose and reusing
them in a completely different way. Fence wire as a light
fixture? An old diver’s helmet made into a lamp? Anything
works for this style, so let your imagination run free.
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9. MINIMALIST
Achieving a minimalist interior style is easier said than done. This style demands simple, clean, clutter-free
and streamlined spaces. Achieve this, and you can completely escape the stress of everyday life each time
you come home.
Colour & Form
Plain backdrops are accentuated with blocks of black to
ground a room and strategically placed areas of colour
saturation to excite the senses. Modern, clean lines with
minimal texture are the key to delivering this style.
Materials & Texture
Keep things simple and avoid texture wherever
possible. Simple forms, straight lines and asymmetrical
representations maximize space.
Furnishings
Stylish, low lying furniture in natural wood, leather, glass and
chrome that emphasise straight, modern lines is critical to
achieving a minimalist interior.
Decorate & Accessorise
For this style to work, you need to maintain tidy, clean and
clutter-free spaces. Edit out anything and everything that
doesn’t serve a specific, useful purpose.
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10. RETRO/
VINTAGE
Throw caution to the wind, embrace your wild side and
go the full monty with retro or vintage styles. Retro
(1940’s to 1980’s) and vintage (pre-1940’s) take bright
and bold styles, applying iconic representations of
each era in a modern and fun way.
Apply your own interpretation of the past to create
your own unique take on this bold interior design style.
Colour & Form
Replace black with geometric patterns in bright candy
colours to stay true to style.
Textures & Materials
Highly polished chrome, teak, pine and molded vinyl and
Formica featured strongly throughout the 1950’s and 1960’s.
Furnishings
Retro furniture is very abstract. Think of low lying oval or
kidney shaped coffee tables, or other pieces exhibiting
curved, bubble or boomerang shapes.
Decorate & Accessorise
Leave your workday behind and surround yourself with the
things you love when you open your front door. Funky lamps,
hanging lights and larger than life wall clocks add that retro
wow factor.
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11. TROPICAL
Bring the outdoors in and make the most of Western
Australia’s wonderful climate with a tropical design style.
Dark solid timbers complement a neutral colour scheme,
natural fibres and lush plants create a resort feel.
Colour & Form
Embolden the style’s soft palette of beige and cream with
brightly coloured vases, cushions and prints.
Textures & Materials
Louvres feature extensively in Australian tropical homes to
control air flow. Sheer window treatments, French doors, wide
verandahs and wooden floors enhance the cool tropical feel.
Furnishings
Emphasise the laid-back tropical style by introducing plump
cushions and floor rugs in natural fabrics.
Decorate & Accessorise
Potted tropical plants with strong architectural lines and
differing heights blur the lines between indoors and outdoors.
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12. INSIDE BACK COVER
GLOBAL NATION
The style that embodies all styles, Global Nation
welcomes vibrancy and colour, joy and texture,
children’s drawings and ethnic village art. It is the
canvas that brings to life its stylists’ travels, or
their desire to, with an almost deliberate absence
of perfection because nothing necessarily “goes
together”.
Colour & Form
Global Nation may take on streamlined, or eclectic and
indulgent forms, using splashes of unexpected colour against
an otherwise neutral background to maintain an irregular or
rustic feel.
Materials & Texture
Local timber, natural stone, recycled brick and painted white
walls as a background modernize the look against eye-
catching hits of colour in pinks, purples, reds and oranges.
Bring in texture through the use of ethnic fabrics, woven
baskets, and hand-beaten metallic mirrors.
Furniture
Choose soft greys and warm neutral tones for larger furniture
items, and seek out pieces that look a little battle-worn for
a more authentic look. Avoid matching chairs and furniture
sets, and select soft, plump upholstery wherever possible.
Aim for natural timber rather than gloss finishes.
Decorate & Accessorise
Fill wall spaces with collectible images and framed vintage
prints. Decorate with leather, hides, skins, suedes and silks.
Use colour and pattern in vibrant hues and find both art and
craft pieces to set off horizontal spaces.
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13. BACK COVER
Deb Pearcey
Managing Director
PO Box 45 Como WA 6952
t 08 9368 5757 | m 0409 088 143
e deb@renoconcepts.com.au
www.renoconcepts.com.au